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Baltimore Banner Tops $13M in Revenue, Notches 55,000 Subscribers

Adweek

Nonprofit newsroom The Baltimore Banner will bring in more than $13 million in revenue in 2024, a year-over-year increase of 37% for the startup publisher. The news outlet, which launched in June 2022 with $50 million in backing from businessman Stewart W.

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Roku Is Riding Original Content and AVOD Waves Into 2023

Adweek

It was a banner year for one of connected TV's biggest players, and Roku is bringing that momentum into 2023. After climbing to surpass 70 million active accounts to wrap up 2022, Roku is leaning even more into. As competition becomes even more fierce in the advertising-supported world, Roku knows it's been here for years.

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Pepsi Gears Up for Another NFL Season—Just Without the Super Bowl Halftime Show

Adweek

Sweaters are emerging from closets, students are going back to school, banner ads are changing into various shades of pumpkin spice and the 2022 NFL season is underway. Pepsi's football-themed marketing has also kicked off with new commercials and contests and more to come later this fall.

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The World’s 10 Best Intranets Promote Inclusivity, Accessibility, and Unity in 2022

Martech Series

Marking the 22 nd anniversary of its annual intranet design contest, user experience research firm Nielsen Norman Group today announced the 2022 world’s 10 best intranets. The post The World’s 10 Best Intranets Promote Inclusivity, Accessibility, and Unity in 2022 appeared first on MarTech Series. BNY Mellon (US).

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Average CTRs display and search advertising – 2022 compilation

Smart Insights

Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you set budgets and define your goals If you're forecasting your digital media spend, … The post Average CTRs display and search advertising – 2022 compilation appeared first on Smart Insights.

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Innovations in Search and Social [July 2022]

Basis

eMarketer Social Media Update: Q2 2022 [:15]. Next month, advertisers will be required to update text and banner ads to include a “Paid For By” designation visible at all times. What’s new in the realms of paid search and social media? Snapchat Launches Snapchat+ Subscription Service [:02].

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Vivid Seats Predicts Fan Forecast For 2022 NFL Season

Martech Series

Steeler Nation always travels well, but the Bengals, led by star quarterback Joe Burrow and receiver Ja’Marr Chase, will have plenty of fans on hand to watch the AFC Championship banner get raised. The post Vivid Seats Predicts Fan Forecast For 2022 NFL Season appeared first on MarTech Series. Ecosystem for Loyalty and Rewards.

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