Martech Series

FEBRUARY 2, 2023

In 2022, LATAM and its media agency Matterkind worked with SeenThis to increase its video reach and hit performance and cost efficiency goals. Previously, the airline’s high-quality video content was limited to expensive video inventory placements, while display campaigns used static banners.

Banner 85

Banner Video Ads CPM ROI 85

Adtelligent

JULY 19, 2022

Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. It serves the same purpose as traditional ads – to draw the attention of the intentional customer and engage the viewer. billion in ad spending in 2022 and grow even further.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

FEBRUARY 22, 2022

As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022 1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution, static sponsored product and sponsored search ad placements are table stakes.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech

MARCH 11, 2022

IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. There is still some hope for gaming advertisers though. Get the daily newsletter digital marketers rely on.

Advertising 107

Advertising Pop-Up Banner Video Ads 107

Media Math

AUGUST 18, 2022

It’s expected to hold about 61% of the entire gaming market share in 2022 and is estimated to be worth USD$139.5 Ads in mobile gaming have become the norm and people expect them. Currently, the most popular format of ads being displayed in video games are Interstitial Ads and they’re often considered the most intrusive.

Advertising 92

Advertising Video Ads Banner Ad Click 92

VideoWeek

JUNE 12, 2024

Video sits within the ‘display’ category, as does social media spending (some of which is video), as well as banner ads, native ads, integrated content, and audio advertising. Within IAB Europe’s definitions, video now makes up 45.1 Within social media, video ad spend was up by 26.7

Display Advertising 40

Display Advertising Banner Video Ads Affiliates 40

Clearcode

AUGUST 13, 2023

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute. text, image, native, and video) and the ad format (e.g.,

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Compared to the small banner sizes (e.g.,

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? The app sends the request to the publisher’s network or ad exchange. Banner Ads. Marketplace 2.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Smart-Hub

OCTOBER 5, 2022

When our partners migrated from SmartHub v1 to SmartHub v2 (April-July 2022), their average ad revenue growth was 102.65%, and their average daily revenue growth was 98.45%. In-Stream Video Ads: small video ads up to 30 seconds long. Interactive Ads: ads that the user can interact with.

Banner 40

Banner Advertising Video Ads Rich Media 40

Basis

NOVEMBER 1, 2022

In order to do so, advertisers must understand what programmatic video advertising is, the different types of programmatic video available to run in a DSP, and the advantages it can bring to media campaigns. What is Programmatic Video Advertising? Need a refresher? You’ve come to the right place! Greater Agility.

Advertising 92

Advertising Click Through Rate Video Ads CPM 92

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Digital Turbine

NOVEMBER 21, 2023

According to Appsflyer , in the gaming sector, global Android game app installs grew by 8% from 2021 to 2022, while iOS saw a 5% decline. Another option would be to include an offer wall within the app, which allows users to perform an action (usually to watch video ads) to gain in-app coins, which they can then use to purchase content.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Single Grain

APRIL 25, 2022

PPC helps to generate marketing leads irrespective of the Google algorithm changes because pay-per-click ads are not affected by organic search engine ranking algorithm updates. Dive Deeper: * 10 PPC Trends You Can’t Ignore in 2022. * How to Improve E-Commerce Landing Pages with Paid Ads Data. * Top Clients: Canon.

Agency 52

Agency Marketing A/B Testing ROI 52

Brid.tv

SEPTEMBER 26, 2022

also specializes in ad-based monetization of video content. Marketplace is the OVP’s ad network that provides its publishers with access to advertisers of all kinds. Although the Marketplace mainly focuses on video ad serving , display ads are also available. . Google Ad Manager 360. Start Monetizing.

Ad network 52

Ad network CPC CPM CPA 52

Single Grain

FEBRUARY 21, 2022

Unlike other channels that require months of hard work to see any meaningful results, such as SEO, Google Ads can provide almost immediate results. Dive Deeper: * 9 Google Ads Trends You Can’t Ignore in 2022. * How to Choose a Google Ads Agency. How to Launch a TikTok Ads Campaign for E-commerce. Ignite Visibility.

Agency 52

Agency SEO Conversion Media 52

NewProgrammatic

MARCH 15, 2022

But if you think that you know exactly what search ads are, and that everything has been already said about search advertising in 2022, then you might wanna take a second to read through this article. Google Search Ads. So, if a brand wants to tap into the Russian audience segment, then Yandex ads become a natural choice.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Single Grain

AUGUST 3, 2023

Work With Us 13 Display Advertising Trends to Keep an Eye On Display ads make up 12% of website traffic, making this a core advertising strategy for any marketer. 1) Increased Spending In 2022, display ad spending reached 63.5 billion USD: This year, display ad spend is expected to surpass search advertising.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Brid.tv

JANUARY 2, 2023

CPMs also differ depending on the in-app mobile ad format. For instance, banner ads tend to be quite cheap, at around $0.20–$0.50 On the other hand, rewarded video ads can earn around $12–$13. Ad Format Rewarded Video Ads Interstitial Ads Banner Ads Android $13 $10.2

Advertising 52

Advertising Banner Conversion Rate Video Ads 52

Digital Turbine

OCTOBER 30, 2023

Newer brands can work on building brand awareness through mobile ads. Crafting a pre-Super Bowl strategy with UA campaigns like display and banner ads can set up an app for success well before the big game. Established brands, on the other hand, should aim to enhance their mobile and app presence.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Ad Beat

MARCH 6, 2024

2022: “Together for Tomorrow”: Launched at the 2022 Consumer Electronics Show (CES), this campaign centered on showcasing customizable experiences and sustainable innovations. And they’re hardly the only advertisers to bet big on video. Source: Adbeat Its top ad by spend, which ran from January 13 – 31 and generated 1.7

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Smart-Hub

JANUARY 4, 2023

Secondly, SmartHub is constantly evolving and adding innovations to its product that allow businesses to generate more revenue without actually doing anything for it. For example, in the spring of 2022, we released a new version of our platform, SmartHub 2.0. VAST is a template for displaying video ads.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Basis

SEPTEMBER 13, 2022

What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. Video is experiencing huge growth (thanks to CTV!). 2022 marks the first year that video will account for more than half of all programmatic ad spending.

Advertising 92

Advertising Cookies Rich Media Video Ads 92

Kevel

MARCH 23, 2022

This article highlights how each of the aforementioned ad platforms master most or all of these vertices, providing insights as you launch your own ad business to compete with them. Google makes it easy to spend at scale via traditional banner display and their “pay-per-click” search ads. of total digital ad spend.

Banner 52

Banner Audience Video Ads Brand Awareness 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences. (Or,

Advertising 87

Advertising Viewability Demand Side Platform Video Ads 87

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Basis

APRIL 24, 2023

Let’s start by defining the baseline of traditional out-of-home advertising, which is essentially any ad you might see (you guessed it!) Common examples include billboards, ads on public transit, signs at a sporting event, or banners at the airport. By 2024, US ad spend on the channel is expected to surpass $1 billion.

Advertising 65

Advertising Demand Side Platform Pop-Up Audience 65

Digiday

FEBRUARY 26, 2023

Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones. Turns out there is a sweet spot for how long the video ad should run, in order to optimize mobile user acquisition and engagement. versus $10.13

Media 69

Media Agency Pop-Up Banner 69

Basis

NOVEMBER 14, 2022

Think about the last time you bought a product that you first saw in an ad. Perhaps it was an Instagram ad, a banner that showed up while you were searching for something on Google, or a video ad that rolled in the middle of that Hulu original you were binge-watching on your smart TV.

Advertising 92

Advertising Retargeting Finance Banner 92

Single Grain

JUNE 5, 2023

Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Automatad Inc.

FEBRUARY 29, 2024

Ad block, commonly referred to as ad blocker, is a technology that prevents ads from being displayed on a webpage or app, both on desktop or mobile. Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Digiday

FEBRUARY 22, 2023

Livestream shopping, or live shopping, reached an estimated $497 billion in China 2022, according to Coresight Research. the livestreaming e-commerce market totaled a far more humble $20 billion in 2022, which is expected to grow to $68 billion by 2026. Some markets are really taking off. In the U.S.,

Conversion 95

Conversion Agency Fashion Retail 95

Clearcode

JANUARY 31, 2023

New Measurement Standards, Advertising Formats, and Measurement Terms Gaming Market What Do Intrinsic In-Game Ad Measurement Guidelines Mean For The Industry Key Points The first version of the in-game measurement standards was published in 2009. The new standards were then published in August 2022. Banner (web-based) ads.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52