Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. T, the campaign, created by Reckon Branding, also features in-store and out-of-home advertising to complete the full-funnel approach.

Brand Awareness 72

Brand Awareness Electronics Audience Education 72

Martech Series

DECEMBER 30, 2022

Front Signs is summing up the most popular signage trends of 2022, listing the top branding solutions for among different businesses. Looking back at 2022, Front Signs noticed that branded exterior displays topped the list of signage trends. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation.

Manufacturing 83

Manufacturing Brand Awareness Cookies MarTech 83

Digiday

JUNE 28, 2022

The partnership formed in May 2022, making Packed Bowls meals available for delivery via Uber Eats, DoorDash and Grubhub in all 50 states via the alliance with Nextbite, which taps into Wiz Khalifa’s vision and personality to create a one-of-a-kind menu that goes a long way in support of helping redefine late-night dining.

Brand Awareness 72

Brand Awareness Pop-Up Food Media 72

Digiday

JUNE 28, 2022

The partnership formed in May 2022, making Packed Bowls meals available for delivery via Uber Eats, DoorDash and Grubhub in all 50 states via the alliance with Nextbite, which taps into Wiz Khalifa’s vision and personality to create a one-of-a-kind menu that goes a long way in support of helping redefine late-night dining.

Brand Awareness 68

Brand Awareness Pop-Up Food Media 68

AdExchanger

AUGUST 31, 2022

For much of 2022, business leaders have been bracing for a downturn. In times of recession, marketers typically zero in on driving performance rather than brand awareness, said. Continue reading » The post Why A Recession Won’t Change What Matters To Marketers appeared first on AdExchanger.

Brand Awareness 128

Brand Awareness Marketing Media Advertising 128

Martech Series

DECEMBER 7, 2022

In 2022, impact.com welcomed more than 500 new clients including Tesco, Klarna and Lovehoney, alongside 67 new agency partners. Our continued growth is proof that the Partnership Economy is resonating with brands around the world. Yovanno, CEO at impact.com. CEO David A. The company also made Inc.’s

Agency 91

Agency Brand Awareness MarTech Affiliates 91

Ad Espresso

MAY 20, 2022

Social media marketing is an excellent way to increase brand awareness and build a solid reputation. But as you market on social media, you need to pay attention to how people think and speak about your product or service, your customer support, and other things that can affect the reputation and credibility of your brand.

Brand Awareness 93

Brand Awareness Media Marketing 93

Digiday

APRIL 3, 2023

Digital OOH ads have taken off this year across brands of varying categories, including women’s health care brand Tia, productivity app Notion , and Joah Beauty , all of which plan to incorporate outdoor advertising into their media mix this year. billion in revenue in 2022, an increase of 20.7% OOH ads generated $8.6

Brand Awareness 68

Brand Awareness Audience Advertising Media 68

Martech Series

JULY 14, 2022

More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion , the leading premium CTV/OTT advertising solution for regional and local advertisers. The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

NewProgrammatic

APRIL 28, 2022

In 2022, fintech solutions are much more welcome and will only keep on changing the retail industry as we know it today. How can a brand benefit from BNPL advertising? On the other hand, building brand awareness becomes harder if users tend to focus on familiar names. And in most cases, interests, too.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

Martech Series

DECEMBER 20, 2022

These brand ambassadors use DemandScience-branded yardage books during play as they determine their best competitive moves. Three DemandScience Brand Ambassadors won tournaments on three different continents in 2022 showcasing how talented the DemandScience team is. We look forward to a great 2023 together.”.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Single Grain

JUNE 15, 2022

Related Content: * 14 Effective SEO Techniques to Drive Organic Traffic in 2022. Social Media Marketing for Business Owners: How to Get Started in 2022. Influencer Marketing Strategy: The Ultimate Guide to Growing Your Business with Brand Partnerships. The Absolute 20 Best Marketing Agencies in 2022 [a searchable resource].

SEO 105

SEO Agency Audience Public Relations 105

Martech Series

JULY 22, 2022

The Optimove 2022 Retail Marketing Survey was designed by Optimove and fielded by Survey Monkey in the second quarter of 2022. In addition, respondents noted that budgets for acquisition and retention were up in 2022, with about 60% saying they were up, 15% saying they decreased, and 25% remaining the same versus 2021.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Martech

JULY 26, 2024

It’s about building trust, brand awareness, and thinking outside the box. For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022). We shouldn’t expect data to be handed to us on a silver platter.

Cookies 123

Cookies Non-Profit Audience GDPR 123

Single Grain

MARCH 11, 2022

Dive Deeper: * SEO Keyword Research Made Easy in 2022. * Leading SEO providers use a wide range of tools to track important B2B search marketing metrics like brand awareness, traffic, and clicks from the search engines to demonstrate how different technical SEO strategies are working. Hiring the Right B2B SEO Agency.

SEO 98

SEO Agency Marketing ROI 98

Digiday

JUNE 9, 2022

The company’s analysis of Kantar data found that both spent around $4 million between January 2021 and February 2022, followed by KOK at $2.75 Out-of-home media tends to favor brands that nobody knows about,” said Sam Mallikarjunan, CEO and co-founder of OnScreen.AI. Using OOH for more than brand awareness.

Brand Awareness 53

Brand Awareness Marketing Ad Inventory Food 53

Digiday

DECEMBER 26, 2022

This year ended up looking quite different from what was predicted by Digiday’s editors at the beginning of 2022, but it made for a fascinating saga to follow. At the same time, they are still trying to make sure that brand awareness and brand advertising goals are folded into this.

Media 69

Media Retail Brand Awareness Agency 69

InMobi

JANUARY 30, 2022

As advertisers increasingly pivot towards mobile-first strategies in 2022, InMobi enables brands to truly connect with their consumers on their smartphones. As a nod to the outstanding digital campaigns that we brought to life, InMobi brought home 3 prestigious awards from the India Digital Awards 2022.

CPL 52

CPL Click Through Rate Brand Awareness Advertising 52

Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. Source: Wpromote’s 2022 State of B2B Digital Marketing report. Nearly two-thirds expect a moderate increase. Top five objectives. To no one’s surprise, increasing revenue remains the No. 1 priority among most (51%) for those surveyed. 2 with 37%.

Marketing 119

Marketing Conversion Rate Brand Awareness Display Advertising 119

InMobi

DECEMBER 14, 2022

2022 has seen Mobile reign supreme as the device that can drive real connections between brands and their consumers. InMobi has been instrumental in empowering brands to leverage the power of mobile in achieving full-funnel marketing objectives. To know more about our India wins, read our blog on Smarties 2022 India.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52

Martech Series

OCTOBER 27, 2022

Louisnord will be responsible for driving the company’s product marketing strategy and global marketing initiatives as it looks to increase product and brand awareness. MANTA, the data lineage platform, announced that Nancy Louisnord has joined the company as Chief Marketing Officer. Million in Series A Funding.

Brand Awareness 81

Brand Awareness Marketing Entertainment MarTech 81

Basis

MAY 24, 2022

Skai Quarterly Trends Report: Q1 2022 [:09]. This year’s first report from Skai (formerly Kenshoo) discusses how year-over-year spending in retail media, paid search, and social have accelerated in Q1 2022. Report: The Benefits of an Integrated Strategy on TikTok [:03]. Meta’s New Ads and Messaging Tools for Small Businesses [:03].

Brand Awareness 52

Brand Awareness Entertainment Audience Communications 52

Martech

JANUARY 26, 2022

Read more: 2022 Predictions: E-commerce everywhere. Results for brands. Brands gain insights and intent data when a product is being tried on virtually in Shopping Lenses. times higher lift in brand awareness, and 9 times higher lift in purchase intent. MAC Cosmetics saw 2.4-times Why we care.

Shipping 103

Shipping Brand Awareness Fashion Retail 103

Martech Series

JULY 20, 2022

This new report was created in partnership with top B2B brand marketers and influencers from LinkedIn, SAP, Dell Technologies, AT&T Business, IBM, MarketingProfs and others. 95% of brands using B2B influencer marketing report that it has helped increase brand reputation and brand awareness.

Marketing 88

Marketing Brand Awareness MarTech Agency 88

Digital Turbine

AUGUST 1, 2022

Hally Hair is just the latest beauty brand to realize the potential of advertising in mobile games, as this channel activates an audience that is engaged, in a good mood, and community-focused, allowing for more conversation on brands and products advertised in gaming. billion gamers worldwide in 2022 expected to help generate $196.8

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

illumin

NOVEMBER 29, 2023

Purpose-based ads can be effective at drawing in new audiences, not only do they draw attention to brand values, but they engage audiences in conversations – expanding brand awareness beyond the run-time. One 2022 study from Oracle found that 90% of audience members are more likely to remember an ad if it was funny.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Martech Series

JULY 22, 2022

Display ads are one of the most reliable ways to create brand awareness. Marketing Technology News: Contentstack Wins Six 2022 Comparably Best Places to Work Awards. Here are some tools that you should know about in 2022: 1. When it comes to advertising, you must choose the best for your brand. StackAdapt.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Digiday

NOVEMBER 14, 2022

The debut of Netflix’s ad tier in November 2022 and Disney+’s announced upcoming launch have further ignited the ad-supported streaming boom. The 2022 CTV/OTT survey conducted by Advertiser Perceptions found that advertisers are already shifting budgets toward CTV advertising. BY John Vilade, head of sales, Premion.

Audience 68

Audience Brand Awareness Marketing Brand Lift 68

Martech

FEBRUARY 9, 2023

Dig deeper: How brands lined up on CTV for the 2022 FIFA World Cup Cross-screen viewing behaviors “Brands don’t have to spend $7 million on a 30-second TV spot that will likely be forgotten in a few days,” said consultant Brittany Hodak. She added, “Last year we had a Super Bowl ad that was a big brand awareness play.

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

Digiday

APRIL 12, 2023

So for us, we’re all about that top-of-funnel brand awareness and building that story slowly, and we’re not immediately hitting them in the face with, ‘Hey, purchase, purchase, purchase,'” said Ellsworth. Anand said the effort increased brand awareness, and also significantly increased sales in the city.

Marketing 86

Marketing Brand Awareness Media Communications 86

Martech

OCTOBER 4, 2021

The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech. This also has an impact on when testing is estimated to end, pushing that back from the end of Q2 to the end of Q3 2022.

Pop-Up 107

Pop-Up Brand Awareness MarTech Healthcare 107

MNTN

AUGUST 19, 2022

How Leading Brands and Agencies Are Approaching CTV Measurement, Media, and Creative in 2022 MNTN Research Over the past year, CTV has solidified its position as a go-to option in the omnichannel marketing mix.

Brand Awareness 97

Brand Awareness Retail Advertising MarTech 97

InMobi

NOVEMBER 7, 2022

While there’s a huge appetite for mobile game apps, do brands stand a chance to meet their objectives while reaching people who simply want to play? Some great metrics to capture while advertising on mobile games are brand awareness, completion rates, attention time, viewability, and reach and frequency.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Martech Series

SEPTEMBER 16, 2022

In 2021, there were more than 800 unicorn startups globally, the number has increased in 2022. The taxi service company uses the latest marketing tools and technologies to grow its business, attract riders and customers, and increase its brand awareness. The company attributes its success to its paid marketing efforts.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

MNTN

JULY 25, 2022

The 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions reveals that 30% of respondents say that these increases will come from an overall increase in their ad budgets, while 66% are shifting their budgets from channels like digital, social, and linear.

Advertising 98

Advertising Media Brand Awareness Audience 98

Single Grain

AUGUST 24, 2022

Social media accounts for 33% of the total digital ad spend in 2022. 7 Killer Digital Advertising Trends Every Marketer Should Know in 2022. Dive Deeper: * How to Create a High-Performance Content Marketing Strategy in 2022. * SEO Keyword Research Made Easy in 2022. Mobile ad spending will reach $156 billion by 2023.

Agency 59

Agency Advertising SEO Retargeting 59