Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. Source: Wpromote’s 2022 State of B2B Digital Marketing report. ROI again leads the pack, with 40% citing it. Nearly two-thirds expect a moderate increase. Top five objectives. To no one’s surprise, increasing revenue remains the No. 2 with 37%.

Marketing 119

Marketing Conversion Rate Brand Awareness Display Advertising 119

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech

FEBRUARY 9, 2023

Dig deeper: How brands lined up on CTV for the 2022 FIFA World Cup Cross-screen viewing behaviors “Brands don’t have to spend $7 million on a 30-second TV spot that will likely be forgotten in a few days,” said consultant Brittany Hodak. “The

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. billion in Q3 2022, and they account for 92% of the search market share. For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

Single Grain

APRIL 25, 2022

Here are the top benefits of using PPC services to boost your business growth: Pay-per-click ads improve brand awareness because your business gets displayed at the top of the search results for your target locations and keywords. Dive Deeper: * 10 PPC Trends You Can’t Ignore in 2022. * Why Do You Need a PPC Management Agency ?

Agency 52

Agency Marketing A/B Testing ROI 52

InMobi

DECEMBER 14, 2022

2022 has seen Mobile reign supreme as the device that can drive real connections between brands and their consumers. InMobi has been instrumental in empowering brands to leverage the power of mobile in achieving full-funnel marketing objectives. To know more about our India wins, read our blog on Smarties 2022 India.

Ad Tech 52

Ad Tech Communications Brand Awareness AutoMobile 52

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. About 91% of companies said they achieved some level of success with content marketing in 2021, according to Semrush’s 2022 State of Content Marketing Report. But this is changing.

Marketing 134

Marketing SEO ROI Conversion 134

Single Grain

JUNE 21, 2023

Demand Sage ) As of 2022, LinkedIn is the seventh-fastest growing brand in the globe–they have an annual brand growth of 63%. Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. Hootsuite ) Confirmed hires were up by 110% YoY as of 2022 Q2. adults are on LinkedIn.

Advertising 98

Advertising Marketing CPC ROI 98

InMobi

NOVEMBER 7, 2022

While there’s a huge appetite for mobile game apps, do brands stand a chance to meet their objectives while reaching people who simply want to play? Some great metrics to capture while advertising on mobile games are brand awareness, completion rates, attention time, viewability, and reach and frequency.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Single Grain

AUGUST 24, 2022

Social media accounts for 33% of the total digital ad spend in 2022. 7 Killer Digital Advertising Trends Every Marketer Should Know in 2022. Dive Deeper: * How to Create a High-Performance Content Marketing Strategy in 2022. * SEO Keyword Research Made Easy in 2022. ROI reporting and analysis. Content marketing.

Agency 59

Agency Advertising SEO Retargeting 59

Martech

OCTOBER 17, 2023

2022 was a revelation, with B2B diving headfirst into influencer partnerships. More reach generally equates to more brand awareness. Beyond the numbers Brand sentiment: Positive comments, stories shared and interactions on influencer content can reveal how audiences perceive your brand. And, oh boy, did it pay off!

Marketing 119

Marketing Audience Brand Awareness ROI 119

Single Grain

FEBRUARY 17, 2022

Single Grain is an ROI-focused, full-service digital marketing agency focused on growing your SaaS business. Their expert teams create personalized marketing strategies for each client that are data-driven, get a high ROI and increase conversion rates. They also offer ROI-focussed PPC strategies for SaaS businesses.

Agency 59

Agency Marketing SEO ROI 59

Digital Remedy

OCTOBER 2, 2023

TV advertising expenditure, attributed mainly to fewer car companies buying high-priced ads for the Big Game than in the previous year, 2022. The Benefits of Local Marketing There’s no one-size-fits-all approach to regional advertising, but the perks apply to just about any industry and brand—startup shop or national corporation.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Single Grain

AUGUST 24, 2023

Getting your articles to rank high in search isn’t just about building brand awareness or getting more page views. billion social media users worldwide, this is one of the core strategies that digital marketers use to increase brand awareness and sales. Social Media Marketing With 4.8 Consider these numbers: 81.6%

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

MAY 4, 2022

Top 8 WordPress SEO Agencies for 2022. Top 8 WordPress SEO Agencies for 2022. Key Services: High-ROI online marketing campaigns. They will help you create a powerful marketing funnel based on your business goals so that you can track your goals and measure your ROI. Benefits of Hiring a WordPress SEO Agency.

SEO 59

SEO Agency Conversion ROI 59

Single Grain

MARCH 7, 2022

It consists of a set of strategies that a crypto PR agency uses to get the message out, streamline announcements, establish brand awareness and goodwill, and educate users about the different crypto products and their value. Check out: Best Cryptocurrency Marketing Agency: Top 5 Choices for 2022. Emphasis on Community Building.

Agency 52

Agency Public Relations SEO Brand Awareness 52

Martech

MAY 18, 2022

The video ads on Pinterest are used to generate brand awareness and conversions campaign objectives. Take the 2022 MarTech Replacement Survey today! Video is an engaging tool for marketing and creating brand awareness. It leads across the board as the most popular and effective format with the highest ROI.

Advertising 108

Advertising Video Ads CPM Viewability 108

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. A proper application can bring visible results and significantly improve brand awareness. Display advertising. It is relatively young.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. million worldwide viewers in 2022, according to Insider Intelligence. ROI Calculating return on investment can be tough, but it’s important for determining the overall success of your CTV ad campaign.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Single Grain

MAY 5, 2022

SaaS content agencies are unique because they have an in-depth knowledge of the SaaS space, which they can use to build more effective content campaigns for your brand. Specializes In : SaaS marketing, content marketing, high-ROI SEO campaigns. Learn More: SEO Keyword Research Made Easy in 2022. 1) Single Grain. 4) Animalz.

Agency 59

Agency Marketing SEO ROI 59

Martech Series

NOVEMBER 18, 2022

Loyalty programs are critical to customer retention and brand engagement. Our 2022 Omnichannel Retail Index reveals that 70% of retailers offer a loyalty program, but many of these programs are not fully optimized. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT).

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Single Grain

JULY 22, 2022

Thus, they can amplify your business’ scalability while maintaining a high ROAS on ads and ROI in general. Ninja Promo creates a complete marketing roadmap for your crypto products for better brand positioning. Their strategic SEO services establish your brand as an authority in your niche. Reliability & Transparency.

Agency 64

Agency Marketing SEO Media 64

Martech

JUNE 27, 2024

When comparing Neilsen’s reports from 2022 to 2023, we can see how streaming usage grew from ~30% to nearly 38% of total TV usage and is likely to grow exponentially in the coming years. This level of attribution is critical in demonstrating the ROI of TV advertising in a digitally dominated world.

Marketing 104

Marketing Audience Retargeting Brand Awareness 104

Single Grain

JUNE 30, 2022

Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022. You need a combination of algorithmic automation and human intelligence to drive the best ROI. Here are the top 6 programmatic advertising agencies for 2022 and ahead. You can adjust bids and targets as required. Experience. 1) Single Grain.

Agency 52

Agency Advertising Retargeting Conversion 52

Digiday

MARCH 23, 2023

Other execs said their newsletters won over marketers who have wanted to pull back on brand awareness ads and shift to direct response campaigns. You [see] marketers put an increased focus on ROI and direct response. Q4 2022 revenue growth was double Q4 2021, according to the company.

Advertising 82

Advertising ROI Media Brand Awareness 82

Banner Flow

APRIL 28, 2022

billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures. Better brand awareness . Greater ROI . Better brand awareness. Greater ROI.

Advertising 52

Advertising Media ROI Brand Awareness 52

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

FEBRUARY 22, 2023

TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. But data suggests marketers invested more in video content creation in 2022. Creative freedom also comes with measuring campaign performance and tracking ROI. Creating video content isn’t a novel concept.

Marketing 117

Marketing Audience Media Brand Awareness 117

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. They can choose from brand awareness, driving traffic and collecting leads. year-over-year growth for lead ad submissions in 2023 compared to 2022. Meta saw 16.6%

Media 123

Media Marketing Machine Learning MarTech 123

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads. Here are some tips to help generate leads via content marketing at a better ROI.

Media 132

Media Marketing SEO ROI 132

Single Grain

MAY 2, 2022

Finally, we’ll share a shortlist of the top five agencies in 2022 to hire. Dive Deeper: * 14 Effective SEO Techniques to Drive Organic Traffic in 2022. * SEO Strategy for Startups: How to Win in 2022. * Single Grain is a full-service digital marketing agency with a focus on high-ROI SEO campaigns. 1) Single Grain.

SEO 52

SEO Agency Conversion Rate Conversion 52

Single Grain

APRIL 20, 2022

Here are our Twitter advertising agency picks for 2022. They know exactly what it takes to stand out on this channel and how you can use your account to achieve crucial goals, like building brand awareness or increasing sales. Dive Deeper: Are Twitter Ads Worth It in 2022 and Beyond? Top 5 Twitter Marketing Agencies.

Agency 52

Agency Marketing Audience Media 52

Single Grain

MARCH 31, 2022

As of January 2022, more than $92 billion is locked in DeFi finance. Selecting a top DeFi marketing services company is vital if you want to generate the best ROI for your DeFi marketing campaign. Best Cryptocurrency Marketing Agency: Top 5 Choices for 2022. * There are more than 80 million blockchain wallet users worldwide.

Agency 52

Agency Marketing Finance Education 52

Single Grain

FEBRUARY 21, 2022

ROI measurements and optimization. one for sales, one for brand awareness, and so on). Dive Deeper: * 9 Google Ads Trends You Can’t Ignore in 2022. * Dive Deeper: How to Create a High-Performance Content Marketing Strategy in 2022. Related Content You May Also Like: * Are Twitter Ads Worth It in 2022 and Beyond? *

Agency 52

Agency SEO Conversion Marketing 52

Single Grain

MARCH 2, 2022

Generating brand awareness, attracting buyers, and closing sales in the B2B space requires a strategic and long-term approach to marketing. . They pride themselves in taking an ROI-centric approach with a strong focus on SEO, PPC, and content marketing. . Process Over Tactics. Book My Free B2B SaaS Marketing Consultation .

Agency 52

Agency Marketing SEO Communications 52

Single Grain

APRIL 14, 2022

Increasing brand awareness and building buzz to help you establish your company as a leader in this new Web3 landscape. ROI tracking and reports. View upticks in brand preference, along with real-time automated reports. influencer agency: ROI Improvement. 38 Digital Marketing Trends You Can’t Ignore in 2022.

Agency 52

Agency Communications ROI Marketing 52

Single Grain

SEPTEMBER 20, 2022

Dive Deeper: * 10 Effective SEO Techniques to Drive Organic Traffic in 2022 * Why You Should Use Long-Tail Keywords in Your SEO Campaign * How to Create a High-Performance Content Marketing Strategy in 2022. Ardent Growth helps build content marketing strategies to produce high-level content for B2B brands.

Agency 52

Agency Marketing SEO Conversion 52