Remove 2022 Remove Brand Awareness Remove ROI
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Maximizing ROI on Programmatic Advertising Spend

Basis

However, there are certain challenges that remain ever-present, and those always-on initiatives are essential to driving brand awareness and customer acquisition. Maximizing return on investment (ROI) from programmatic ad spend is one such example. What is Programmatic ROI? Let’s dive in. It’s marketing 101 in 2023.

ROI 95
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Mixed reactions from ad ecosystem to Google keeping cookies

Martech

It’s about building trust, brand awareness, and thinking outside the box. For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022).

Cookies 126
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More than Half of Advertisers Using CTV/OTT Will Increase Spending, According to New 2022 CTV/OTT Advertiser Survey

Martech Series

More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion , the leading premium CTV/OTT advertising solution for regional and local advertisers. The study fielded in March 2022.

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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

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According to Optimove: Retail Marketing Executives Allocate Most of their 2022 Budget to Costly Acquisition Versus Retention as Recession Looms

Martech Series

The Optimove 2022 Retail Marketing Survey was designed by Optimove and fielded by Survey Monkey in the second quarter of 2022. Customer retention delivers better marketing ROI in the short- and long-run.”. Increasing/shifting brand awareness/positioning – 34%. Marketers clearly feel pressed to do everything.

Retail 92
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Best Reputation Management Companies: Top 5 Choices for 2022

Single Grain

Improved ROI: Reputation management companies know how to optimize your brand assets and marketing campaigns to generate the best possible results. Related Content: * 14 Effective SEO Techniques to Drive Organic Traffic in 2022. Social Media Marketing for Business Owners: How to Get Started in 2022. 4) InboundJunction.

SEO 105
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74% of B2B marketers expect budgets to increase next year

Martech

What is surprising is that increasing brand awareness came in at No. Source: Wpromote’s 2022 State of B2B Digital Marketing report. ROI again leads the pack, with 40% citing it. Nearly two-thirds expect a moderate increase. Top five objectives. To no one’s surprise, increasing revenue remains the No. 2 with 37%.

Marketing 122