Digiday

SEPTEMBER 1, 2022

“Microsoft has this window of time to convince Netflix that they are the right ad serving platform. That to me was very revealing in these ad hires — the fact that… you didn’t see Microsoft hire a head video ad sales, Netflix did.”. Here’s what we know: The ad-supported tier will launch Nov.

CPM 92

CPM Ad Server Video Ads Brand Awareness 92

InMobi

NOVEMBER 7, 2022

While there’s a huge appetite for mobile game apps, do brands stand a chance to meet their objectives while reaching people who simply want to play? growth in advertisers spending on video ad placements on mobile games. Get more insights on how brands score with mobile game advertising.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. Ad spend on the channel is projected to hit $29.5 Why the explosion?

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Single Grain

MARCH 21, 2022

A TikTok advertising agency can help you connect with the company's sales team and create a campaign with these unique ad types seamlessly. They can also tell you how to use these ads properly to give you the results your business desires. Related Content: 7 Tips to Improve Your Social Media Videos in 2022.

Agency 59

Agency SEO Media Audience 59

Digital Remedy

OCTOBER 2, 2023

TV advertising expenditure, attributed mainly to fewer car companies buying high-priced ads for the Big Game than in the previous year, 2022. The Benefits of Local Marketing There’s no one-size-fits-all approach to regional advertising, but the perks apply to just about any industry and brand—startup shop or national corporation.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Digiday

NOVEMBER 22, 2022

The key hits: CTV ad spending increased year over year in Q3 2022, while traditional TV ad spending dipped. The number of advertisers buying CTV ads also increased year over year. The third quarter of 2022 wasn’t a great period for the TV advertising business. Spanish-language rights to air the 2022 World Cup.

Impressions 69

Impressions Demand Side Platform Advertising Entertainment 69

VideoWeek

JUNE 8, 2022

Publicis Media-owned agency Zenith has reduced its forecast for global ad spend in 2022, with the war in Ukraine causing sharp regional decline. percent in 2022; a drop from the 9.1 As a result online video ad spend will climb from $62 billion in 2021 to $95 billion in 2024, according to the report.

Brand Awareness 59

Brand Awareness Video Ads Media Agency 59

Single Grain

JUNE 21, 2023

We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. Demand Sage ) As of 2022, LinkedIn is the seventh-fastest growing brand in the globe–they have an annual brand growth of 63%. Demand Sage ) 80% of B2B marketers use LinkedIn Ads. DataPortal ) LinkedIn Ads reach in the U.S.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

APRIL 25, 2022

When paired with an optimized post-click landing page , ads reach their full potential. Here are the top benefits of using PPC services to boost your business growth: Pay-per-click ads improve brand awareness because your business gets displayed at the top of the search results for your target locations and keywords.

Agency 52

Agency Marketing A/B Testing ROI 52

Digiday

NOVEMBER 8, 2022

TikTok has become Ocean Spray’s go-to social media platform as the cranberry juice brand looks to organically boost brand awareness with Gen Z. To do so, the 110-year-old beverage brand is investing in influencer marketing — specifically YouTube star JoJo Siwa. million so far on advertising in 2022.

Brand Awareness 69

Brand Awareness Electronics Video Ads Media 69

Digiday

DECEMBER 23, 2022

While publishers have invested heavily in video to varying success in the past, short-form video is especially important for publishers and advertisers looking to attract younger audiences. Per research from Wyzowl , 92% of marketers believe that video will play an essential role in marketing over the coming years.

Advertising 69

Advertising Audience Video Ads Brand Awareness 69

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. year-over-year growth for lead ad submissions in 2023 compared to 2022. billion lead ad submissions globally during 2023, marking the first time Meta surpassed 1 billion lead ad submissions in a year. Meta saw 16.6%

Media 123

Media Marketing Machine Learning MarTech 123

Lemonads

AUGUST 12, 2021

Awareness Exactly as it sounds, is bringing awareness to the company that is advertising. Is the stage where brands push content with the objective of getting potential customers to acknowledge the brand, products, or services. Types of awareness ads: Brand Awareness - Encourage potential customers to discover a brand.

Impressions 52

Impressions Conversion Affiliates Brand Awareness 52

Single Grain

FEBRUARY 21, 2022

A Google Ads marketing agency becomes vital when your business: Invests four to five digits per day in this channel. one for sales, one for brand awareness, and so on). Unlike other channels that require months of hard work to see any meaningful results, such as SEO, Google Ads can provide almost immediate results.

Agency 52

Agency SEO Conversion Marketing 52

Digiday

APRIL 6, 2023

While digital video, which incorporates everything from video on social to streaming (namely connected TV), has a more captive audience than ever, fragmentation and murky measurement makes it shaky ground on which to build the bulk of a video ad strategy, said agency execs. Read more on CTV’s awkward path to success here.

Advertising 76

Advertising Agency Video Ads Brand Awareness 76

Single Grain

JUNE 30, 2022

Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022. Programmatic advertising utilizes algorithms to get your ads in front of your audience. Dive Deeper: How B2B Firms Can Acquire Leads with Programmatic Ads. Here are the top 6 programmatic advertising agencies for 2022 and ahead.

Agency 52

Agency Advertising Retargeting Conversion 52

Brid.tv

SEPTEMBER 26, 2022

Aside from ad supply and demand quality and the robustness of the network, one of Google ADX’s main selling points is its versatility. In other words, Google supports all kinds of ad formats for different purposes. also specializes in ad-based monetization of video content. Google Ad Manager 360. Start Monetizing.

Ad network 52

Ad network CPC CPM CPA 52

Single Grain

APRIL 20, 2022

Here are our Twitter advertising agency picks for 2022. They know exactly what it takes to stand out on this channel and how you can use your account to achieve crucial goals, like building brand awareness or increasing sales. Dive Deeper: Are Twitter Ads Worth It in 2022 and Beyond?

Agency 52

Agency Marketing Audience Media 52

Digital Turbine

OCTOBER 30, 2023

Build Buzz In the months before, advertisers can run ads to set up their Super Bowl campaign for success. Newer brands can work on building brand awareness through mobile ads. Established brands, on the other hand, should aim to enhance their mobile and app presence. Eye-catching CTAs can also be effective.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

Single Grain

SEPTEMBER 20, 2022

Dive Deeper: * 10 Effective SEO Techniques to Drive Organic Traffic in 2022 * Why You Should Use Long-Tail Keywords in Your SEO Campaign * How to Create a High-Performance Content Marketing Strategy in 2022. They can help you create different forms of video content, such as: Educational videos. How-to videos.

Agency 52

Agency Marketing SEO Conversion 52

InMobi

MARCH 25, 2022

The rise of e-commerce led the way for explosive growth in retail media ad spending. Since 2019, ad spending has grown from $12.50 billion to over $41 billion in predicted spending for 2022. More than any other advertising medium, video ad experiences help people connect with what they see on screen.

Retail 52

Retail Media Video Ads Education 52

Brid.tv

FEBRUARY 16, 2023

Video ad monetization is one of the most profitable solutions for generating revenue from video content. As a result, many publishers are looking for ways to incorporate video into their business strategies. Videos increase website traffic , convey a clear message, and create new leads. Discover Brid.TV

Video Ads 52

Video Ads Entertainment Audience Brand Awareness 52

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements. Meanwhile, Warner Bros.

Audience 69

Audience Agency Advertising Ad Exchange 69

Single Grain

JUNE 19, 2023

With text, display, and video advertising, businesses can create compelling ads and target their audience. This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. In fact, Google has 4.3 billion global users!

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

AUGUST 3, 2023

Work With Us 13 Display Advertising Trends to Keep an Eye On Display ads make up 12% of website traffic, making this a core advertising strategy for any marketer. 1) Increased Spending In 2022, display ad spending reached 63.5 billion USD: This year, display ad spend is expected to surpass search advertising.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Brid.tv

SEPTEMBER 23, 2022

TechJury estimates that, by the end of 2022, 55.1% This also means that linear advertising is becoming less profitable , as fewer people will see these ads. According to Insider Intelligence , linear TV advertising made up 71% of all video ad spending in the US in 2020, and 62% in 2021. Launch an OTT App.

Advertising 52

Advertising Video Ads Non-Profit Audience 52

Clearcode

AUGUST 13, 2023

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute. How Are In-App Ads Served?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Single Grain

MAY 16, 2023

Drive Company Growth Since native ads look like organic content, users have a stronger chance of remembering and interacting with these ads, enhancing brand awareness. Compare this figure to the control group, which saw a mere 14% top-of-mind awareness.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. In 2022, pDOOH ad spend saw a 133.2%

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Single Grain

MARCH 16, 2020

First, let us get this straight: Direct-to-consumer (DTC or D2C) advertising is an approach that refers to the audience directly forgoing intermediaries (TV channels, broadcasters, newspapers, billboards) that stand in between brand and customer communication. Such an approach will help them receive 50% better revenue from contextual ads.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JUNE 5, 2023

Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

MAY 24, 2023

This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Average CTRs of in-app video ads are 7.5X Billion to $73.14

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Monetize More

JANUARY 18, 2023

This action could be to make a purchase, build brand awareness, promote an event, etc. Video programmatic advertising has become increasingly popular, and with the rise of streaming platforms and connected TV, it’s expected to continue to grow in the coming years.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

MAY 18, 2023

Work With Us The Rise of Instagram Advertising Many companies are investing in Instagram marketing and advertising, with 98% of fashion brands on the platform. In 2022, Instagram generated $43.2 billion in ad revenue , an increase from the previous year. But why are Instagram ads so significant?

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

Monetize More

NOVEMBER 24, 2022

mobile interstitial ad sizes) have been proven to be better at capturing the user’s attention and paying the best CPM rates, but publishers should be careful with intrusive ad formats in 2022 on both mobile and desktop versions of their sites. Pros: More attention, brand awareness and engagement. Interstitial Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59