Ad Monsters
APRIL 13, 2023
From 2022 to 2023, his company monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. 87% of Clickbait Ads From Just Two SSPs AdMonsters: Your report says that 87% of the clickbait ads you’ve measured stem from just two SSPs.
Ad Monsters
DECEMBER 5, 2022
Everyday consumers, particularly older Americans, are lured into social engineering scams via clickbait ads promising the secrets of investing, malicious redirects warning that their computers have been hacked, or some other scam. He too clicked on a clickbait ad and talked to scammers who persuaded him to install AnyDesk on his computer.
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Martech
FEBRUARY 11, 2025
seconds reading an email, per a 2022 Litmus study. Nobody wants to feel as if they’ve been taken in by clickbait, which dangles a tantalizing question or statement in the subject line but fails to pay it off in the content. People want to process and understand information completely. Email readers spent an average of 8.97
Adtaxi
JUNE 1, 2022
Email marketing is alive and well in 2022. Email campaigns offer advertisers both of these components, provided they can deliver content with engaging subjects and genuine personality (we’ve all seen all-caps clickbait emails in our inbox calling us by name, those aren’t fooling anybody). contact us.
Digiday
JULY 24, 2022
A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,
VideoWeek
JULY 22, 2022
The study added that economic headwinds have caused S&P Global Market Intelligence to downgrade its 2022 ad spend growth forecast from 3.5 Report Shows Advertisers Spending Up to 10 Percent of Budgets on Clickbait. Disney announced that it has secured $9 billion in advertising commitments for 2022-23. percent in Q1. .
VideoWeek
OCTOBER 13, 2023
X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign. The research measured the effectiveness of different media activated by Nescafé Dolce Gusto from January 2019 to April 2022. Some advertisers have responded that the notes themselves can be misleading.
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