Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. Here are the largest IT mergers and acquisitions that have been announced, closed, or are currently under consideration for 2022. (so Broadcom’s acquisition of VMWare.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Basis

JULY 22, 2022

eMarketer Social Media Update: Q2 2022 [:15]. Twitter Study: How Brand Conversation Powers Shopping [:03]. They found that 92% of people seek out comments about brands or products, and 68% say their impression of a brand is changed because of conversations they read on social platforms.

Banner 82

Banner Conversion Entertainment Impressions 82

AdvertiseMint

JANUARY 20, 2022

What is Snap Advanced Conversions? Snap’s Advanced Conversions is a data collection, analysis, and reporting process that provides quality advertising services and conversions reports while respecting user privacy and the increasing restrictions around data tracking. How Advanced Conversion Works, in Snap’s Own Words: .

Conversion 52

Conversion Impressions Click Through Rate A/B Testing 52

Single Grain

JUNE 15, 2022

A reputation management agency can help you take control of the impression you’re giving both online and offline. They can enhance the quality of your campaigns, make sure you’re targeting the right customers, and eliminate any marketing efforts which might be making the wrong impression. A Strong Focus on Relationships.

SEO 105

SEO Agency Audience Public Relations 105

NewProgrammatic

APRIL 28, 2022

In 2022, fintech solutions are much more welcome and will only keep on changing the retail industry as we know it today. The industry has already learned how to tame programmatic advertising possibilities, and use those to win specifically targeted ad impressions. Intent-based targeting boosts conversions.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

Single Grain

JULY 20, 2023

With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. billion in Q3 2022, and they account for 92% of the search market share. In other words, this means you should still bid high while spending less per conversion. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

Martech

OCTOBER 13, 2022

After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. Source: 2022 Optmyzr study of RSA performance of 13,671 randomly chosen Google Ads accounts.

CPA 107

CPA Conversion Rate Impressions Conversion 107

Martech Series

JULY 15, 2022

The 2022 SaaS Awards shortlisted the AI-powered, conversational video startup as Best Newcomer and Best Product for Non-Profits or Education . StoryFile is the inventor of the AI-powered conversational video platform Conversa.

Non-Profit 109

Non-Profit Education Conversion Communications 109

InMobi

APRIL 18, 2022

The year 2022 will most likely determine how brands in India bounce back to achieve or sustain growth in the wake of the pandemic. Given the passion cricket ignites, the viewership it attracts, and the varied conversations it generates across the country, IPL will own individual and household attention this summer.

Audience 52

Audience CPL Conversion Impressions 52

Martech Series

JUNE 27, 2022

Ad spend losses from click fraud might reach $68 billion worldwide in 2022, a recent Juniper Research study predicts. Ad spend losses from click fraud might reach $68 billion worldwide in 2022, a recent Juniper Research study predicts. Dovaston advises businesses to look for several signs. ‘If

Advertising 73

Advertising Pop-Up MarTech Impressions 73

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. With over 2 billion monthly viewers, YouTube is an ideal channel for increasing brand recognition as part of your conversion funnel, all while driving visitors to your online store. More conversion options.

Brand Awareness 94

Brand Awareness Audience Retargeting eCommerce 94

Lemonads

AUGUST 12, 2021

With Facebook, you can reach your target audience in the 3 different stages of consumer acquisition: Awareness, Consideration, and Conversion. Awareness Ads KPIs Impressions - Number of times the ad was displayed. So the impression number might be higher while Reach shows you exactly how many people were reached by it.

Impressions 52

Impressions Conversion Affiliates Brand Awareness 52

Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. billion impressions daily and work with over 1,000 clients worldwide. Conclusion.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Digiday

DECEMBER 29, 2022

As 2022 is coming to an end, Digiday takes a look back on some of the strangest product launches and brand collaborations of the year. The brand can bring experiences to a new set of consumers that hopefully creates both buzz and intrigue and it’s the perfect time to make a strong first impression,” said Areyan.

Food 81

Food Impressions Media Agency 81

YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. It offers robust and specific targeting that translates to fewer wasted clicks and impressions. that assist in maximum conversions. How do you measure conversions?

Agency 52

Agency Advertising Retargeting Conversion 52

Kevel

JUNE 7, 2022

As part of this, each ad may also be assigned a dynamic “weight” to ensure it hits any predefined goals (impressions, clicks, etc.). Your advertisers are asking you how they can drive more impressions. You are not guaranteeing impression volumes. This could also be called “even rotation.” which could keep them spending with you.

Ad Server 52

Ad Server Impressions CPC CPM 52

Martech Series

NOVEMBER 25, 2022

Boost.ai, a Nordic Capital-backed global leader in conversational AI for enterprises, announced that Jerry Haywood is joining the company’s executive team as Chief Executive Officer effective December 1, 2022. from LivePerson, a global technology company that develops conversational commerce and AI software. He joins Boost.ai

Conversion 80

Conversion Impressions MarTech Marketing 80

Monetize More

JUNE 22, 2022

Following are the best mobile ad networks for serving interstitial ads in 2022: 1. AdMob maximizes impression value for more ad revenue. Robust interstitial ad technology enables impactful transitioning of ads that are likely to have a high conversion rate. AdMob or Google Ads for Interstitial Ads. InMobi for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52

OpenX

AUGUST 20, 2024

Listen to their chat here , and read on for the three biggest takeaways from the conversation. Curated deals offer unparalleled transparency, detailing the exact path of every purchased impression. As a result, behavioral targeting is applied before impressions reach the DSP, ensuring that every bid is relevant.

Media 52

Media Impressions Conversion Audience 52

Single Grain

MAY 18, 2022

It’s one of the first stages in the conversion journey for brands, and also one of the toughest to master. A lead gen digital agency is a marketing firm that specializes in helping brands improve conversion rates by capturing the leads best suited to their business goals and, thus, accelerating their earning potential.

Agency 52

Agency Conversion Rate SEO Conversion 52

Single Grain

MARCH 23, 2022

In this comprehensive guide to 2022's best SEO agencies, we'll do the legwork for you and let you decide. Top 6 SEO Agencies to Work with in 2022. What Is the Best SEO Agency to Work with in 2022? How to Create a High-Performance Content Marketing Strategy in 2022. * 6 Top SEO Companies to Work with in 2022.

SEO 52

SEO Agency Click Through Rate Conversion 52

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Cookie stuffing is ad fraud where a malicious campaign triggers arbitrary numbers of invalid ad conversions by generating fake clicks. DatalyMedia was active on at least four different advertising DSPs in 2022.

Cookies 98

Cookies CPL Ad Tech Affiliates 98

Single Grain

AUGUST 24, 2022

Social media accounts for 33% of the total digital ad spend in 2022. 7 Killer Digital Advertising Trends Every Marketer Should Know in 2022. Dive Deeper: * How to Create a High-Performance Content Marketing Strategy in 2022. * SEO Keyword Research Made Easy in 2022. Conversion Rate Optimization. Content marketing.

Agency 59

Agency Advertising SEO Retargeting 59

illumin

NOVEMBER 29, 2023

This eye catching addition to the ad campaign is a conversation starter that places the brand onside with customer interest and privacy. The combination of humor and engaging conversation make this ad stand out from the competition. By connecting with audiences through topical content, Skittles builds ongoing, meaningful engagement.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Single Grain

APRIL 7, 2022

Similar to a Facebook, Instagram or TikTok marketing agency , your YouTube advertising team will work with you to create comprehensive strategies specifically for the platform in order to boost your chances of connecting with this online audience and increasing conversions. 20 Pre-Production Tips to Create Successful Video Content in 2022.

Agency 52

Agency Marketing SEO Audience 52

Ad Rants

JUNE 2, 2022

Ask anyone for the top SEO strategies of 2022, and you'll hear "link building" within the first five techniques. Today, link building is considered one of the best ways to build authority, generate more traffic, boost conversions, and grow your brand. Make a good impression on every web user who lands on your site!

SEO 147

SEO Impressions Conversion Media 147

Single Grain

APRIL 4, 2022

Marketing analytics is significantly becoming a vital element of the total marketing expenditure, growing its market share at an impressive rate: By 2031, the market valuation of digital analytics is expected to reach up to $27.2 Conversion optimization services. Conversion optimization services. Conversion rate optimization.

Agency 52

Agency SEO Conversion Rate ROI 52

Single Grain

APRIL 14, 2022

Top 5 Google Ads Agencies in 2022. 22 Alternative Ad Networks for Best PPC Conversions in 2022. Dive Deeper: 10 PPC Trends You Can’t Ignore in 2022. Dive Deeper: 9 Google Ads Trends You Can’t Ignore in 2022. Top 5 Google Ads Agencies in 2022. TABLE OF CONTENTS: ↓ What Is an AdWords Agency? Salesforce.

Agency 52

Agency SEO ROI A/B Testing 52

Digiday

OCTOBER 19, 2022

But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report. Despite recession fears, clients split on expanding, contracting or keeping budgets steady in 2022. billion in August 2022.

Agency 65

Agency Media Retail Entertainment 65

Martech Series

OCTOBER 25, 2022

The platform has proven popular because of the impressive figures it generates. On average, clients enjoyed +79% impressions, +109% clicks and +16.7% On average, clients enjoyed +79% impressions, +109% clicks and +16.7% Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Digiday

AUGUST 31, 2022

I reached out to media companies (BuzzFeed, Dotdash Meredith, Vice Media Group, Vox Media, Time and Essence) to ask what the role of merch is in their return to in-person events – especially as, from my memory, some of these publishers used to give out impressive swag pre-pandemic. Numbers to know. What we’ve covered.

Media 65

Media Non-Profit Food Healthcare 65

Digiday

APRIL 13, 2023

“TikTok’s user base crossed a billion while ad revenue reached around $9 billion in 2022, up tenfold on 2020. Its annual ad revenue run rate tripled from $1 billion in Q2 2022 to $3 billion at the end of the year, a rate likely to continue now that Reels accounts for 30-40% of Instagram usage, per Meta’s most recent investor call.

Video Ads 95

Video Ads Impressions Agency Advertising 95

Single Grain

MARCH 24, 2022

It’s no secret that inbound marketing is the most effective way to convert leads and boost sales: Properly executed inbound marketing is 10x more effective for lead conversion than outbound. 14 Effective SEO Techniques to Drive Organic Traffic in 2022. Conversion optimization. SEO-generated inbound leads have a 14.6% close rate.

Agency 52

Agency Marketing SEO Conversion 52

Single Grain

APRIL 21, 2022

They’ll show you what your options are for boosting awareness and increasing conversions, and help you track advertising and search results. cheaper per conversion than other social media ads. Dive Deeper: Is Pinterest Still a Good Platform to Advertise On in 2022? 7 Tips to Improve Your Social Media Videos in 2022.

Agency 59

Agency Marketing Media Audience 59

Martech

MARCH 6, 2023

million worldwide viewers in 2022, according to Insider Intelligence. CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Impressions This is the number of times your ad has been viewed overall and does not account for unique viewers.

Viewability 91

Viewability Conversion Rate Impressions Conversion 91

Martech

MAY 30, 2024

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. to determine the value of an impression and set optimal floors. Around 50% of the 12,000 people from six countries surveyed have heard of ChatGPT, far more than any other AI product.

MarTech 104

MarTech Fill rate Ad Inventory Impressions 104