Martech Series

NOVEMBER 1, 2022

Company Changing the Rules for Conversational AI Is Recognized for Its Comprehensive, Cutting-edge Platform, Cognigy.AI. Cognigy , a market leader in Conversational AI, announced that it was named to the Constellation ShortList for Conversational AI in Q3 2022. The Cognigy.AI

Conversion 82

Conversion Healthcare MarTech Retail 82

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. Since then, we’ve been publishing our MarTech Innovation Report every quarter. in 2021 to $28.4B

MarTech 96

MarTech Marketing Conversion 96

Martech

AUGUST 2, 2022

At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. We used to publish this quarterly and our newest MarTech Innovation Report just came out. In the U.S.,

MarTech 122

MarTech Conversion Marketing Audience 122

Martech Series

DECEMBER 15, 2022

New capabilities include Blended Conversations, a seamless combination of human-driven and bot-powered conversational service experiences, as well as several refinements to the user interface. ” Marketing Technology News: Progress Earns Multiple Awards and Recognitions in the Second Half of 2022.

Conversion 86

Conversion MarTech Communications SEO 86

Martech Series

SEPTEMBER 16, 2022

Conversational AI platform receives differentiated rating in product vision and use cases criteria in report by Independent Research Firm. Forrester’s New Wave report evaluates emerging technologies and helps B2B marketers to select the right partner for their conversation automation solution needs.

Conversion 86

Conversion Machine Learning MarTech Audience 86

Martech Series

OCTOBER 4, 2022

Conversational Automation Platform Recognized for its High Market Impact. Uniphore’s flagship conversational AI and automation platform is the industry’s only platform that delivers a complete analysis of intent, sentiment, emotion and tone for every contact center conversation. Its strong presence in North America and APAC.

Conversion 90

Conversion Machine Learning Healthcare MarTech 90

Martech Series

JULY 5, 2022

WHAT: Botco.ai , the leading HIPAA-compliant conversational marketing solution, will host a customer symposium via Zoom in honor of National Minority Mental Health Month. Marketing Technology News: MarTech Interview With Brian Gleason, Global Chief Revenue Officer at Criteo. Additional panelists TBA.

Conversion 78

Conversion Marketing MarTech 78

Martech Series

FEBRUARY 8, 2023

Conversational Commerce is an in-demand retail trend that capitalises on the growing convergence of shopping and conversations on platforms such as Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience. This secures its place as an established leader in this highly competitive market.”

Conversion 76

Conversion Communications Manufacturing eCommerce 76

Martech

NOVEMBER 22, 2022

Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” ” Martech is simply a tool.

MarTech 121

MarTech Marketing Conversion Audience 121

Martech Series

JULY 22, 2022

The ODP Corporation, a leading provider of business services, products and digital workplace technology solutions through an integrated B2B distribution platform, released its 2022 Corporate Sustainability Report, providing information on the company’s environmental, social and governance (ESG) practices and goals.

MarTech 97

MarTech Conversion Marketing 97

Martech Series

JUNE 17, 2022

Human-level conversations will change the way we interact with each other and do business.”. Marketing Technology News: Jumio KYX Platform Wins Gold in 2022 Golden Bridge Business and Innovation Awards. Marketing Technology News: MarTech Interview with Kirsten Allegri Williams, CMO at Optimizely.

Conversion 89

Conversion Rich Media Retail MarTech 89

MNTN

FEBRUARY 10, 2023

In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). The post CTV Advertisers Saw 21% Higher Conversion Rate YOY in Q4 appeared first on MNTN.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Martech

JUNE 17, 2022

Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks.

MarTech 128

MarTech Conversion Rate Display Advertising SEO 128

Martech Series

JULY 6, 2022

Debjani Deb, CEO at ZineOne chats about the inception of ZineOne and thriving in an evolving martech ecosystem in this quick catch-up: _. Welcome to this 2022 MarTech Series chat, Debjani, we’d love to hear more about your B2B journey and more about being CEO at ZineOne…what’s a day at work like?

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech Series

SEPTEMBER 20, 2022

Integration offers users a holistic view of the customer journey with automatically generated conversion data. “The enhanced integration with HubSpot — a major player in our customer ecosystem — solidifies that CallTrackingMetrics data is a necessary component of any high-performing MarTech stack.”

Conversion 52

Conversion MarTech Marketing Communications 52

Martech Series

NOVEMBER 24, 2022

Sumsub, a global regtech company that helps businesses stay compliant and fight digital fraud, today announced a free webinar “BaFin-compliant video identification: how to avoid a conversion-killer” which will take place on November 29, 2022 at 11 AM CET. Germany is just one of several EU countries where video interviews are required.

Conversion 85

Conversion SEO MarTech Marketing 85

Martech Series

OCTOBER 25, 2022

Conversational AI platform, with a rating of 4.9 out of five stars and 100% recommendation rating as of October 25, 2022. and Conversational Platforms (4.9). and Conversational Platforms (4.9). Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. The use of Cognigy.AI

Conversion 68

Conversion Healthcare MarTech Cookies 68

Martech Series

AUGUST 16, 2022

today revealed that Quiq, the AI-powered Conversational Platform that enables brands to engage customers on the most popular messaging channels with bots and human agents, is ranked No. The companies on the 2022 Inc. Marketing Technology News: MarTech Interview With Tal Jacobson, General Manager at CodeFuel.

Conversion 87

Conversion MarTech Impressions Marketing 87

Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. Experiential marketing made a splashy comeback in 2022.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech Series

AUGUST 25, 2022

Blueshift, the leading Smart Hub platform for intelligent customer engagement, announced that it will host Blueshift Engage 2022, its premier event series for B2C marketers who want to drive better customer engagement with highly personalized cross-channel campaigns. The San Francisco conference takes place on Aug.

MarTech 91

MarTech Conversion Marketing 91

Martech Series

JULY 18, 2022

Influx wins the Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising for the Best Healthcare Provider Website in 2022. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. Marketing Technology News: Marketers’ Next Moves as the “User Experience” Dies Down.

Healthcare 80

Healthcare Conversion Rate Marketing SEO 80

Martech

MARCH 8, 2023

Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. So, we thought we’d take Wetzel’s suggestion and look at the status of gender equality in martech. Martech crosses business sectors. Women held 47.8%

MarTech 95

MarTech Conversion Marketing Media 95

Martech Series

NOVEMBER 1, 2022

Marketing Technology News: Intrepid Achieves 2022 Great Place to Work Certification. Another tool is conversational commerce, which uses AI to engage customers in-channel. Companies can use it to add information, automation, and self-service to conversations. Consumer Expectations and Satisfaction.

Conversion 92

Conversion Communications MarTech eCommerce 92

Martech Series

SEPTEMBER 6, 2022

Axle ai offers integrated solution between its axle ai 2022 MAM and Archiware’s P5 with Data Mover at Stand 7.D20 axle ai 2022, the company’s flagship AI-powered media management solution, can catalog and tag nearly any media on any combination of on-premise and cloud storage. D20 (Symply-axle ai) and 7.D05 D05 (Archiware).

Media 87

Media Healthcare MarTech Conversion 87

Martech Series

SEPTEMBER 8, 2022

Mid-Year Report Reveals Americans are on Track to Receive 233 Billion Robotexts and Robocalls in 2022. RoboKiller, the app that eliminates 99% of spam calls and robotexts, released findings from its 2022 Mid-Year Phone Scam Report. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI.

Healthcare 80

Healthcare MarTech Conversion Marketing 80

Martech Series

JULY 14, 2022

Aggregators can onboard the brands and RBM Agents, use APIs and CX capabilities to develop rich conversational journeys and launch the agents in the desired countries and carriers. The Mobile Ecosystem Forum is happy to announce that we can offer all participants in our events the power of conversational commerce in an MEF messaging agent.

Rich Media 81

Rich Media Conversion Communications MarTech 81

Martech Series

SEPTEMBER 30, 2022

This analysis covers 487,902 tweets sent by 134,603 users from 14 September 2021 to 14 September 2022. Metaverse conversations on Twitter provide interesting insights into the expected and established industries that engaged early in exploring these new frontiers. For gaming, this presents a paradox. and cinema (23.5).

Conversion 87

Conversion Finance Fashion Entertainment 87

Martech Series

SEPTEMBER 20, 2022

Livestream commerce leader launches a first-to-market experience at GroceryShop 2022. “Livestream shopping works best when it’s done in an authentic way—so we’re bringing in real people to have real conversations.” Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

Conversion Rate 78

Conversion Rate eCommerce Retail Conversion 78

Martech Series

JUNE 7, 2022

American Family Insurance, John Hancock, Empower Retirement, and HTC Global Services Recognized for Excellence in Customer Conversations. Smart Communications , a leading technology company focused on helping businesses engage in more meaningful customer conversations today announced the winners of the 2022 SCALE Awards.

Communications 85

Communications Conversion MarTech Marketing 85

Martech Series

AUGUST 22, 2022

NICE named a leader in Omdia Customer Engagement Platforms, 2022–23 research report, receiving maximum scores for solution innovation. NICE announced its designation as a market leader as evaluated by Omdia in its Customer Engagement Platforms, 2022-23 research report.

Conversion 65

Conversion MarTech Marketing 65

Martech

DECEMBER 29, 2021

In 2022, the deep analytical dive will occur before those messages go out. This will mean using automated systems like smart, proactive AI-driven conversational chatbots to guide users through searches and early troubleshooting.”. 2022 will be a pivotal year in this evolution.

Cookies 125

Cookies Retail Communications Conversion 125

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . The same report details that September marks the fifth time this year employment cuts were higher in 2022 than the corresponding month a year earlier.

MarTech 116

MarTech ROI Pop-Up Marketing 116

Martech Series

JULY 15, 2022

Facemoji Keyboard published its State of Emoji Report 2022, revealing the most popular emoji of the year, based on global usage. Marketing Technology News: MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick. The post Facemoji Keyboard Launches the State of Emoji Report 2022 appeared first on MarTech Series.

MarTech 99

MarTech Communications Conversion Marketing 99

Martech Series

DECEMBER 12, 2022

6sense , the leading platform for B2B organizations generating predictable revenue, announced today that it has been named a Leader in the December 2022 GartnerⓇ Magic Quadrant for ABM Platforms report for the second consecutive time.1 Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

Marketing 96

Marketing Conversion MarTech Advertising 96

Martech Series

NOVEMBER 28, 2022

Sendbird is excited to announce it is a recipient of a 2022 Regional and Global AWS Partner Award, recognizing leaders around the globe playing a key role helping customers drive innovation and build solutions on Amazon Web Services (AWS). Sendbird’s conversations platform for mobile apps supports chat, voice, and video – all on AWS.

eCommerce 87

eCommerce Communications Audience Conversion 87

Martech

NOVEMBER 22, 2022

The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Get MarTech! The post How brands are using CTV and OTT for the 2022 FIFA World Cup appeared first on MarTech. Cross-channel domination.

MarTech 109

MarTech Conversion Advertising Media 109

Martech Series

JULY 27, 2022

Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho. With this service, businesses can boost their website’s traffic by up to 80%, resulting in a higher conversion rate and more leads. The post SMMVALY Launches Their SMM Panel Boosting Services for 2022 appeared first on MarTech Series.

Conversion Rate 92

Conversion Rate MarTech Media Conversion 92