Ad Rants

JULY 25, 2022

Here are the top 6 trends that you can expect to see in 2022: 1. The continued growth of voice search. As more people use voice assistants such as Google Home and Amazon Echo , PPC campaigns will need to adapt to this new way of searching. It's also a good way to boost sales and increase conversion rates.

Machine Learning 252

Machine Learning Mobile Search Conversion Rate Conversion 252

Single Grain

DECEMBER 20, 2019

Google's definition is: Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction — a feature known as ‘auction-time bidding.’. Google’s AI system uses machine learning to automatically optimize for conversions in each auction.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Martech Series

JULY 1, 2022

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! Marketing Technology News: Strategies and Tips Marketers Can Consider Through 2022.

Marketing 102

Marketing SEO Mobile Search ROI 102

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Multiple ) The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

VideoWeek

SEPTEMBER 2, 2022

The transaction is expected to close in October 2022, subject to customary closing conditions. The revamped streaming offering will be available on all Samsung Smart TVs and Galaxy devices made between 2016 and 2022. Amir Shevat (@ashevat) August 25, 2022. Glimpse (@weglimpse) August 30, 2022.

Non-Profit 128

Non-Profit Ad Tech Agency Entertainment 128

Adtelligent

JULY 19, 2022

The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers. billion in ad spending in 2022 and grow even further.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

JANUARY 16, 2023

Popular search terms have higher average keyword difficulty scores than keywords with low search volume. Around 70% of search queries contain four or more words. Long-tail keywords are more specific and are known to provide better conversions. Google has 94% of the mobile search engine market share.

SEO 59

SEO Mobile Search ROI Conversion 59