Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Access to a complete ROI analysis based on platform leads to distribute your adverts on social media sites. More conversion options. Why HubSpot? Automated synchronization. Advanced reports.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Lemonads

OCTOBER 14, 2020

Instapage’s landing page builder platform integrates with all of your favorite tools & services, helping you to market faster, lowering CPC Costs, increasing conversions, and advertising ROI ! Track visitor behavior, test variations with new elements, layouts, and/or designs, and increase your conversion rates.

Conversion 52

Conversion A/B Testing CPA GDPR 52

Single Grain

MARCH 11, 2022

Improved ROI: An agency is constantly working to ensure that you’re getting measurable results from your SEO campaigns. The average business drives 53% of its traffic via organic search, making it one of the most valuable tools for ROI. Dive Deeper: * SEO Keyword Research Made Easy in 2022. * 4) Session Media.

SEO 98

SEO Agency ROI Marketing 98

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate.

ROI 110

ROI MarTech Agency Marketing 110

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) In fiscal year 2022, Microsoft earned around 11.59 Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. billion USD. Techjury ) U.S. Billion by 2028.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech

NOVEMBER 18, 2021

This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. Nearly 75% of enterprise executive teams are actively investing in SEO and are expecting to scale their organic investments in 2022, according to Conductor’s own survey research.

SEO 108

SEO Healthcare Finance ROI 108

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. Following the switch with Commerce Layer, Chilly’s has seen a 41% drop in checkout abandonment, a 24% increase in mobile and an 18% increase in overall conversions.

A/B Testing 71

A/B Testing Ad Server Native Advertising Data Management Platform 71

Martech

AUGUST 4, 2022

Source: Wpromote’s 2022 State of B2B Digital Marketing report. ROI again leads the pack, with 40% citing it. What’s remarkable is that last year website traffic was #1 with 58% and year it only got 34%, putting it third behind conversion rates. Most effective KPIs.

Marketing 118

Marketing Conversion Rate Brand Awareness Display Advertising 118

Single Grain

MAY 26, 2022

Whether through Google or LinkedIn ads, B2B PPC is an excellent strategy to attract attention to your business, generate conversions and drive brand growth. Extensive research ensures that you build a PPC strategy more likely to generate a positive ROI for minimal initial cost. 9 Google Ads Trends You Can’t Ignore in 2022.

Agency 59

Agency SEO Geo targeting ROI 59

Single Grain

APRIL 25, 2022

Dive Deeper: * 10 PPC Trends You Can’t Ignore in 2022. * PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. Also, they regularly introduce new keywords, hence ensuring higher ROI.

Agency 52

Agency Marketing A/B Testing ROI 52

Martech Series

AUGUST 1, 2022

Top MarTech News of The Week: 25 th July to 29 th July 2022. 10 Motivations Behind the Rising Demand of Conversational Support Revealed. A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. How Does Marketing Performance Management Boost Your MarTech and Marketing ROI?

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech

SEPTEMBER 16, 2022

About 91% of companies said they achieved some level of success with content marketing in 2021, according to Semrush’s 2022 State of Content Marketing Report. Most respondents said they planned to increase content budgets and hire more content talent in 2022. a sale, new customer, conversion, etc.). But this is changing.

Marketing 132

Marketing SEO ROI Conversion 132

Martech Series

FEBRUARY 14, 2023

As tools like DALL-E and ChatGPT rise in popularity, AI innovator Evolv AI paves the path to scalable AI adoption amongst marketers, e-commerce managers, and digital leaders who are running experimentation and conversion rate optimization (CRO) programs. “We’re seeing a significant shift in priorities toward growth.

A/B Testing 87

A/B Testing ROI Conversion Rate Conversion 87

Martech Series

NOVEMBER 4, 2022

Independent Research Firm reports marketing operating system can deliver 149% ROI by providing customers full-funnel optimization to reduce the manual effort on the hands of B2B marketers. million and a risk-adjusted ROI of 149%. The study found that an average Metadata customer experienced benefits of $5.4M

ROI 86

ROI Conversion Rate MarTech Audience 86

Single Grain

JULY 21, 2021

Bidding — e.g., max CPA or target value/conversion. As a result, advertisers will have an easier time meeting their conversion goals (e.g., driving sales at a target CPA) while increasing their reach and conversion value beyond traditional keyword-based search campaigns. Trend #5: Conversion Modeling via Consent Mode.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

JUNE 21, 2023

Demand Sage ) As of 2022, LinkedIn is the seventh-fastest growing brand in the globe–they have an annual brand growth of 63%. Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. Hootsuite ) Confirmed hires were up by 110% YoY as of 2022 Q2. adults are on LinkedIn.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

MARCH 4, 2022

Online PPC advertisements provide a 200% ROI. As the number of businesses (and competition) increases every day, brands are turning to marketing experts to gain an edge over their competitors and drive more conversions online. Do you need someone to track your advertisement ROI and manage your analytics? Agency Expertise.

Agency 52

Agency SEO Marketing ROI 52

Single Grain

AUGUST 24, 2022

Social media accounts for 33% of the total digital ad spend in 2022. 7 Killer Digital Advertising Trends Every Marketer Should Know in 2022. Dive Deeper: * How to Create a High-Performance Content Marketing Strategy in 2022. * SEO Keyword Research Made Easy in 2022. ROI reporting and analysis. Content marketing.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

MARCH 28, 2022

Check out: How to Create a High-Performance Content Marketing Strategy in 2022. 1) Conversions. Tracking conversions is at the top of this list because the end goal of your content should always be to drive more business. You can see how much time passed before the conversion happened.

Marketing 122

Marketing Conversion SEO Click Through Rate 122

Martech

MAY 10, 2023

Across all of my conversations and coaching sessions, here are the three common patterns I’ve heard from marketing leaders about what they’re facing right now and how to overcome them. Having conversations with customers helps build loyalty, increase retention and can even lead to upselling them on additional products or services.

Marketing 105

Marketing Conversion Rate Conversion Communications 105

Single Grain

MAY 4, 2022

Top 8 WordPress SEO Agencies for 2022. With better reporting, you can quickly determine the products or services that need your attention and the pages generating the maximum conversions. Top 8 WordPress SEO Agencies for 2022. Key Services: High-ROI online marketing campaigns. Conversion optimization.

SEO 59

SEO Agency ROI Conversion 59

Ad Monsters

JANUARY 24, 2023

In our research for the 2022 Adblock Report, we found that 82% of adblock users preferred to receive a lighter ad experience by default, instead of being asked to turn off their adblocker. Throughout 2022, we’ve seen brands commit to better understanding the carbon footprint of their buying decisions.

Conversion 63

Conversion Audience Ad Tech Advertising 63

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. If your automations are not complex, 2022 is the year to start working on that. Who’s right? I don’t know.

Marketing 127

Marketing Conversion ROI Media 127

Single Grain

JUNE 30, 2022

Programmatic advertising offers advanced tracking features that let you see the number of conversions and the category and value of each conversion. that assist in maximum conversions. Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022. How do you measure conversions? Experience.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

APRIL 4, 2022

Therefore, data analytics allows marketers to design effective marketing funnels with the highest ROI. Google Analytics for Content Marketing: How to Track and Improve Your ROI. Conversion optimization services. Conversion optimization services. Calculating the amount spent on acquiring new customers. SaaS marketing.

Agency 52

Agency SEO Conversion Rate ROI 52

Single Grain

FEBRUARY 17, 2022

Single Grain is an ROI-focused, full-service digital marketing agency focused on growing your SaaS business. Their expert teams create personalized marketing strategies for each client that are data-driven, get a high ROI and increase conversion rates. They also offer ROI-focussed PPC strategies for SaaS businesses.

Agency 59

Agency SEO Marketing ROI 59

Martech Series

OCTOBER 4, 2022

Act-On also helped businesses succeed, earning the rank of Best Estimated ROI ( return on investment) product in the enterprise category. Notable categories across the board included: Leader | Fall 2022. Highest User Adoption | Fall 2022. Leader | Mid-Market. Leader | Small-Business. Easiest Admin | Small-Business.

Marketing 96

Marketing MarTech ROI Communications 96

Martech Series

DECEMBER 13, 2022

Thryv’s Marketing Center is designed to provide transparent insights on every marketing effort to inform the ROI of their activities and ensure no dollar is wasted.”. Marketing Technology News: Sendbird Awarded 2022 Regional and Global AWS Partner Award. They want to ensure they can make every dollar count.

Marketing 93

Marketing ROI MarTech Conversion 93

Martech

FEBRUARY 19, 2024

In 2022, an analysis of LinkedIn data revealed that the proportion of job postings on the platform not mandating a four-year degree increased from 15% to 20% , marking a 33% year-over-year surge. Conversion rates and revenue subsequently grow. They deliver advanced audience segmentation, campaign optimization and ROI forecasting.

Marketing 116

Marketing Conversion Rate MarTech Education 116

Martech Series

SEPTEMBER 14, 2022

Whether this means editing and captioning webinar recordings or creating videos from blog articles, adding video to Google Ads campaigns, or simply uploading videos to social media platforms regularly, video marketing has become a central component of online campaigns and can yield outstanding ROI.

Marketing 82

Marketing Conversion Rate ROI MarTech 82

Digiday

OCTOBER 19, 2022

But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report. Despite recession fears, clients split on expanding, contracting or keeping budgets steady in 2022. billion in August 2022.

Agency 63

Agency Media Retail Entertainment 63

Martech

NOVEMBER 14, 2022

Dig deeper: How to measure content marketing ROI and ROE. Spending on virtual events decreased to 25% in 2022 from 33% in 2021. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year. Email marketing software decreased to 68% from 75% the previous year. That’s the same as for this year.

Marketing 99

Marketing SEO MarTech ROI 99

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. HubSpot is an excellent example for every B2B brand to create specific and relevant content to drive conversions. Lately, video marketing has exploded and it has proved valuable in the B2B sphere as well.

Marketing 126

Marketing Manufacturing Audience ROI 126

Single Grain

APRIL 14, 2022

If you’re ready to truly maximize the ROI from your Google Ads spend, putting your campaigns in the capable hands of the best AdWords agency in town is a no-brainer. Top 5 Google Ads Agencies in 2022. 22 Alternative Ad Networks for Best PPC Conversions in 2022. Dive Deeper: 10 PPC Trends You Can’t Ignore in 2022.

Agency 52

Agency SEO ROI A/B Testing 52

Single Grain

NOVEMBER 20, 2020

Content optimization is a technique to make your blog post SEO friendly with the goal to acquire maximum traffic and conversions. Since the performance of every piece of content you produce is measured, you can generate the highest ROI from your content marketing campaigns. This goal helps improve both branding and conversions.

SEO 145

SEO Conversion ROI Marketing 145

Single Grain

APRIL 22, 2022

Some of the major benefits of working with these companies include: Improved ROI: The purpose of a content strategy is to help you get the most out of your content ROI. Dive Deeper: How to Create a High-Performance Content Marketing Strategy in 2022. Dive Deeper: SEO & CRO: How Rankings and Conversions Complement Each Other.

Agency 52

Agency SEO Conversion Rate ROI 52