2022 Conversion Social Advertising 
Basis
NOVEMBER 30, 2022
Basis’ Senior Vice President of Paid Search and Social compiles all the latest news, trends, and resources each month for easy access. Social Media Is Now a Destination for Holiday Shopping [:07]. Snapchat unveiled new ad placements and partnerships with brands including Adidas, Samsung, and Chevrolet for the 2022 FIFA World Cup.
Digiday
DECEMBER 28, 2022
With massive audiences, data-driven advertising and content-rich formats, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon Valley. Throughout 2022, major platforms have each had both collective and unique challenges. The year of copycats. in 2021, according to Gartner research.
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Basis
DECEMBER 20, 2024
From a report unpacking AIs impact on marketing, to podcast episodes breaking down the AI revolution, to blog posts exploring AIs regulation and how organizations are investing in the tech, these pieces will help advertisers stay up to date on recent developments in AI and make the most of this ever-evolving tech in the year ahead.
Single Grain
NOVEMBER 14, 2023
Ad targeting and delivery settings are becoming more and more automated, which makes the platform beginner-friendly: Performance can be measured by installing a Facebook tracking pixel on your website to track conversions. That means the potential reach is much higher, but the expected click-through rate and conversion rate is lower.
Single Grain
JUNE 21, 2023
Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Demand Sage ) As of 2022, LinkedIn is the seventh-fastest growing brand in the globe–they have an annual brand growth of 63%. Sprout Social ) Nearly one-third of U.S. Sprout Social ) Members from the U.S. are female.
Adtelligent
JULY 19, 2022
Along with paid search advertising, display advertising is one of the most used forms of online advertising. Ad spending for the display advertising sector is expected to reach US$158.30bn in 2022, according to Statista. As a result, programmatic advertising is expected to have nearly $524.31 Importance.
Martech Series
FEBRUARY 16, 2023
We’ve seen consistently lower bounce rates and conversion rates of up to 8%, cutting the cost of customer acquisition by more than half in some cases.” Data from Kibo Commerce shows that traffic from the edge landing on the product page suffers from 72% higher bounce rates and 50% lower conversion rates than traffic landing on any other page.
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