Adweek

NOVEMBER 2, 2022

There's an elephant in the publishing room: third-party cookies. While Google's deprecation of the third-party cookie has been pushed back a few times, it's a reality the media industry still has to contend with.

Cookies 242

Cookies Media 242

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We’ve been thinking about it since 2022.

Cookies 117

Cookies Marketing Retargeting CPC 117

Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In June 2021, Google had moved the deadline back from 2022 to 2023. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. Processing.Please wait.

Cookies 118

Cookies Non-Profit Advertising MarTech 118

Digiday

JULY 29, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify Google may have changed course on its approach to third-party cookie deprecation on Chrome, but that doesn’t mean brand marketers should take their foot off the pedal when it comes to testing cookie-less targeting solutions.

Cookies 90

Cookies Marketing Media Advertising 90

Digiday

DECEMBER 27, 2022

Throughout 2022, Digiday+ Research has tracked the trends in the media and marketing industries that followed the roller coaster of news coverage heading into 2023. The standouts, we found, are cookies, platforms and, unsurprisingly, the economy. The standouts, we found, are cookies, platforms and, unsurprisingly, the economy.

Cookies 68

Cookies Agency Marketing Media 68

AdExchanger

JUNE 8, 2022

Cookie deprecation is hanging over the media and advertising industry like a storm cloud. The post Goodbye Cookies, Hello “Identity Walled Garden” appeared first on AdExchanger.

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Cookies Media Advertising 130

Marketing Tech News

JULY 29, 2024

With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting challenges. Since 2022, Consumer Acquisition Costs have doubled and are expected to do so again in 2024 due to Chrome’s revised versions.

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Cookies GDPR Media Marketing 52

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. But that has not stopped publishers and advertisers from preparing for a post-cookie world, at least not most of them. In 2022, 63.8%

Cookies 105

Cookies Advertising Viewability Ad Tech 105

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. What is Cookie Stuffing? What did that teach us? Partnering with ad platforms.

Cookies 98

Cookies CPL Ad Tech Affiliates 98

Martech

DECEMBER 29, 2021

In 2022, the deep analytical dive will occur before those messages go out. 2022 will require brands to use AI and analytics to acquire insights and learn more about their customers before they even reach out,” said Andy Traba, Director of Product Marketing for cloud-based experience platform NICE CXone. will be well-positioned.

Cookies 119

Cookies Retail Communications Conversion 119

TechCrunch Ads

JULY 27, 2022

Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. Last June, Google said it would depreciate cookies in the second half of 2023. Before then, in January 2020, the company pledged to make the switch by 2022.

Cookies 112

Cookies Electronics Advertising Marketing 112

Digiday

SEPTEMBER 24, 2023

The death of the third-party cookie was one of the top topics discussed during the September 2023 edition of the Digiday Publishing Summit. And the September 2022 edition. And the March 2022 edition. As it was at the March 2023 edition. And the September 2021 edition. And as it will probably be at the March 2024 edition.

Cookies 91

Cookies Media Marketing 91

AdExchanger

DECEMBER 23, 2022

The slow dismantling of cookie-based tech had its fingerprints all over our coverage in 2022 (if you’ll excuse the mixed metaphor). The post The Top 10 AdExchanger Stories Of 2022 appeared first on AdExchanger. Data privacy supplied the drumbeat, from stories about clean.

Cookies 96

Cookies Retail Media 96

AdExchanger

DECEMBER 29, 2022

While cookies are still in play, publishers are using first-party data products to draw business from advertisers eager to test cookie alternatives, even as ad spending retracts due to persistent. The post After A Dark 2022 For Publishers, First-Party Data Is A Bright Spot appeared first on AdExchanger.

Cookies 116

Cookies Advertising Media 116

Exchange Wire

AUGUST 1, 2022

In this exclusive article ahead of ATS Singapore 2022, Henry Shelley, general manager, APAC at TripleLift, outlines four steps advertisers can take to prepare for the post-cookie landscape. While the deadline for Google’s phasing out of third-party cookies has been extended [.].

Cookies 108

Cookies Advertising 108

Ad Monsters

DECEMBER 15, 2022

General ad spend left ad and rev op professionals wondering how they would make a profit each quarter, and privacy regulations and impending cookie depreciation forced publishers and advertisers to overhaul their businesses completely. . 2022 was also a year full of innovation in the ecosystem. No Cookies?

Cookies 98

Cookies Ad Tech Ad Ops Ad Space 98

Exchange Wire

JUNE 9, 2022

In this Q&A ahead of ATS London 2022, Thomas Baart, Customer Success Manager at Permutive, discusses the importance of first-party data in a post-cookie world, the value of publishers' first-party data and cohorts, and how the shift towards a privacy-centric [.].

Cookies 104

Cookies Ad Tech 104

More About Advertising

APRIL 27, 2021

When Google first announced in 2020 its intent to phase out the use of third-party cookies in its Chrome browser by 2022, two years seemed like a long time to prepare. The post Xandr's Harvin Gupta: how can advertising evolve in a world without third-party cookies? first appeared on More About Advertising.

Cookies 111

Cookies Advertising Ad Tech Finance 111

VideoWeek

OCTOBER 4, 2023

Despite (or perhaps because of) the multiple delays to Google’s timeline for completely removing third-party cookies from Chrome, many businesses still don’t have their post-cookie strategies in place. French publisher Les Echos-Le Parisien Group is one of those which has been testing out cookieless solutions.

Cookies 98

Cookies Click Through Rate Audience Ad Tech 98

Exchange Wire

JUNE 1, 2022

Ahead of ATS London 2022, Sophie Lee, sales director at Quantcast, discusses how a comprehensive approach to data in the nebulous post-cookie ecosystem and building trusted relationships with consumers should form the crux of marketing efforts. Whether we’re talking about first-party, [.].

Cookies 98

Cookies Marketing 98

Basis

JULY 27, 2022

In what is starting to feel an awful lot like a Groundhog Day-like phenomenon, Google has once again announced it will be delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. But the truth is that, like it or not, the advertising industry will have to wean itself off of third-party cookies.

Cookies 77

Cookies Ad Targeting Advertising Media 77

VideoWeek

OCTOBER 5, 2022

The deprecation of third-party cookies is forcing media companies to rethink ID methods and invest in new technology. “There is no silver bullet today for the end of the cookie,” says Philip Raby, General Manager International at Mediarithmics. Follow VideoWeek on Twitter and LinkedIn.

Cookies 52

Cookies Education Retail Media 52

Martech

JULY 14, 2021

On June 24, Google announced in a blog post it intends to delay by more than a year its self-imposed deadline to deprecate third-party cookies in its Chrome browser. The timeline was originally targeted for March 2022 but is now expected to be complete by late 2023. Sources: [link] June 24, 2021. May 17, 2021.

Cookies 117

Cookies MarTech Advertising Marketing 117

Martech Series

DECEMBER 30, 2022

Front Signs is summing up the most popular signage trends of 2022, listing the top branding solutions for among different businesses. Looking back at 2022, Front Signs noticed that branded exterior displays topped the list of signage trends. Marketing Technology News: First-Party Data in the Post-Cookie World.

Manufacturing 83

Manufacturing Brand Awareness Cookies MarTech 83

Advendio

DECEMBER 19, 2022

As 2022 draws to a close, everyone at ADvendio is reflecting on a successful and exciting year. Here’s what we’ve been up to during Q4 of 2022: Industry Events. It was an insightful event where updates in industry topics such as retail media and cookie deprecation were discussed, among other topics. Salesforce World Tour NYC.

Cookies 76

Cookies Retail Media Marketing 76

Basis

JUNE 29, 2022

Midterms are inherently turbulent periods for political advertisers, but the 2022 election cycle promises an entirely new level of instability. Read on to learn about the challenges to targeted political marketing in 2022, as well as some new targeting solutions marketers can use to cut through the chaos. Contextual Targeting.

Geo targeting 82

Geo targeting Advertising Cookies Audience 82

Ad Monsters

DECEMBER 16, 2022

In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. The tech company marketed Topics as the next phase of their cookie replacement when they finally turned them off in Chrome. If so, this series is for you. . Read more. .

Cookies 97

Cookies Pop-Up Ad Tech Retail 97

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. The types of cookies installed through the site. How that data is collected.

Cookies 97

Cookies Marketing Advertising GDPR 97

VideoWeek

APRIL 23, 2024

But the report suggests the growth of podcast, CTV and social video spending is not just to do with the growing popularity of these channels, but their relative resilience to the impending removal of third-party cookies in Chrome, making them a safer investment for advertisers.

Cookies 59

Cookies Advertising Entertainment Retail 59

Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain. Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. ” By mid-2021, that timeline was extended to 2023. “The

Cookies 90

Cookies Advertising Audience 90

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 67

Cookies First-Party Cookies GDPR Retargeting 67

Martech Series

JULY 7, 2022

ActionIQ, the leader in customer experience (CX) solutions, announced that it won the 2022 Digiday Media Award in the Best First-Party Data Strategy category. “With the death of the third-party cookies, first-party data has become the most essential brand asset. AIQ recognized in Best First-Party Data Strategy category.

Media 79

Media Cookies MarTech Audience 79

Martech

DECEMBER 27, 2021

In 2022, we will see more and more traditional enterprises adopting real-time engagement technology, thanks to the rise of no-code and low-code tooling,” said Zhao. “No-code So, instead of spying on consumers through cookies, brands can simply ask consumers for feedback and offer them recommendations based on their likes and dislikes.”.

ROI 143

ROI Retail Marketing Cookies 143

VideoWeek

APRIL 25, 2024

Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. The deadline, originally set for the start of 2022, was previously penned for the end of this year, having already been moved back several times. This is dangerous for two reasons.

Cookies 52

Cookies Ad Tech Advertising Marketing 52

Admixer

APRIL 2, 2021

Starting from 2022, Google Chrome will completely ban the action tracking between sites via cookies. 3rd-party cookies, small files installed on a user’s computer by a 3rd-party tech platform when a user visits a website, for a long time […].

Cookies 52

Cookies Advertising 52

Digiday

APRIL 27, 2023

In case you haven’t heard, third-party cookies will soon be no longer for the world wide web, a prospect that rattles the foundation of its core, ad-funded, business model. Related Insights Life Beyond the Cookie Amazon’s ad business earned $9.5B What’s new?

Cookies 72

Cookies Machine Learning Click Through Rate Demand Side Platform 72

Digiday

OCTOBER 4, 2022

Meanwhile, marketers have also been contending with the ever-impending demise of the cookie, as Google extended its deadline to 2024. Understanding digital agility in 2022. To thrive in 2022 and beyond, businesses are shifting to an approach perhaps better described as “digital best.”.

Cookies 70

Cookies Banner Conversion Communications 70