Digiday

SEPTEMBER 22, 2022

Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. Cookie-pocalypse when? “I I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”.

Media 56

Media Cookies Conversion Rate Affiliates 56

Digiday

FEBRUARY 16, 2023

The Trade Desk revealed its latest earnings report on Wednesday with Q4 revenue up 24% year-on-year totaling $491 million while its income for the entirety of 2022 exceeded $1.5 billion, up 32%.

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Demand Side Platform Ad Tech Cookies Media 68

Digiday

SEPTEMBER 29, 2022

The drop-off in brands employing an in-house model of programmatic buying, 34% between 2021 and 2022, is a standout finding in the survey which quizzed more than 1,000 ad executives across 29 markets in the region. 27% of advertisers cite “cost efficiencies” as the key reason for investment.

GDPR 64

GDPR Demand Side Platform Marketing Cookies 64

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? It has become extremely popular recently and is now in high demand by various companies in the advertising space. Demand-Side Platforms (DSP). Data Management Platforms (DMP).

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. Further reading. However, the similarities end there.

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Audience Cookies Header Bidding Demand Side Platform 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in ad dollars in 2022, making up 90.2%

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Advertising Marketing Ad Exchange Retail 116

Digiday

OCTOBER 3, 2022

Philippa Snare, svp, EMEA, at The Trade Desk, told Digiday how the demand-side platform was working with both the IAB Europe and IAB Tech Lab toward a solution. Discussing the prospects of TFC 2.0, those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

Ad Tech 83

Ad Tech GDPR Demand Side Platform Conversion 83

Basis

MARCH 7, 2023

Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 In 2022, pDOOH ad spend saw a 133.2% Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).

Advertising 84

Advertising Pop-Up Impressions Demand Side Platform 84

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company. billion in 2022.

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Ad Tech Media Agency Advertising 98

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. Nielsen’s financial woes include a $300 million revenue shortfall, and $11 billion in debt stemming from its privatisation in 2022. percent in 2022.

Media 52

Media Agency Entertainment Cookies 52

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements. Streaming claimed the largest share of U.S.

Audience 57

Audience Agency Advertising Ad Exchange 57

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. The news marks the latest sign of transition for the demand-side business.

Retail 52

Retail Media Non-Profit Ad Tech 52

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. A recent IDC FutureScape study predicted that by 2022, 35% of organizations that strive to improve the overall customer experience will go beyond DTC into “commerce everywhere” models.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Brid.tv

DECEMBER 20, 2022

On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Australia $11 $6.5

Advertising 75

Advertising CPM Mobile Ads CPC 75

Brid.tv

JUNE 26, 2023

The platform also offers video header bidding, which is highly sought-after by larger publishers. With the platform’s various inventory management and yield optimization features, publishers can fine-tune their ad strategy however they see fit. Netflix choosing Xandr only further highlights the platform’s quality and scale.

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Ad network Video Ads Header Bidding CPM 40

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Now it says it expects to start ramping up cookie deprecation “starting early next year”. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. Though its full-year earnings came in below those of 2022, a more positive fourth quarter brought the year to a strong close for the media group.

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Marketing Media Entertainment Agency 52

VideoWeek

OCTOBER 7, 2022

Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. This marks 70 percent subscriber growth since the start of 2022, the chief exec said. ITV was named Best Diversity, Equity and Inclusion practitioner at the DataIQ Awards 2022.

GDPR 64

GDPR Cookies Agency Ad Tech 64

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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Cookies First-Party Cookies Audience Retargeting 96

VideoWeek

JUNE 9, 2023

Top Stories YouTube Primetime Channels Lands in Germany YouTube continued its advance into TV territory with the launch of Primetime Channels in Germany, marking the service’s first international expansion since its US launch in November 2022. Sale discussions reportedly began in late 2022 when ad tech stock prices were falling.

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Agency Media Ad Tech eCommerce 52

VideoWeek

JUNE 23, 2023

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. ID5’s identity graph will enable advertisers on The Trade Desk platform to leverage ID5’s cookieless ID.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Clearcode

APRIL 26, 2022

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. The main way it does this is by blocking third-party cookies and other cross-site tracking techniques.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

VideoWeek

OCTOBER 6, 2023

Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. Netflix launched its ad tier in November 2022, and now claims more than 10 million global monthly users on its ad-supported plan.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Clearcode

OCTOBER 21, 2024

In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. The EFF’s Cory Doctorow acknowledged the benefit of removing third-party cookies but opinioned FLoC for potentially making Google a gatekeeper of user privacy. January 25, 2022 : Google introduced Topics API.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Basis

OCTOBER 4, 2022

In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations specializing in political marketing. These projections are in-line with forecasts from analytics firm Cross Screen Media, which predicted roughly 34% of 2022 midterm spending would be allocated to digital.

Media 52

Media Marketing Cookies Demand Side Platform 52

VideoWeek

JUNE 28, 2024

The ad-supported streaming service was launched in April 2022 and offers live streaming in smaller broadcast markets – last year for instance, the service streamed the Women’s World Cup in countries where the TV rights had not been sold. The research also found that 49 percent of marketing strategies still rely on cookies.

Retail 52

Retail Media Agency Cookies 52

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

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Impressions Audience Ad Targeting Agency 55

VideoWeek

DECEMBER 1, 2023

” Google Doubles Down on Cookie Deprecation Deadline Google is committed to removing cookies from Chrome at the end of 2024, the company’s VP of global advertising told Digiday this week. One percent of cookies will be gone in January 2024, said Dan Taylor, providing a “real world testing environment” for advertisers. “A

Media 105

Media Entertainment Cookies Agency 105

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. billion in Q2 2022 – down from $29 billion the previous year. Adam Mosseri (@mosseri) July 26, 2022. The Week in Tech.

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