Martech

FEBRUARY 18, 2022

What about the shifts in backend technology that are making QR codes, podcasts and even print ads something different in 2022? What’s changed is that the cookie is fading, so publishers and streaming services are upping their identity, measurement, attribution and targeting capabilities. That’s the user side.

Media 89

Media Cookies Impressions Video Ads 89

Basis

DECEMBER 8, 2022

Google threatens to kill off cookies, and AI threatens to end…Google? The 30 Best Ads of 2022 [:18]. That’s right, we’re almost at the 2022 finish line! Burnt out and in need of some creative inspiration (or just want to enjoy some first-class video ads)?

Cookies 52

Cookies Marketing Video Ads Conversion 52

Single Grain

MARCH 21, 2022

A TikTok advertising agency can help you connect with the company's sales team and create a campaign with these unique ad types seamlessly. They can also tell you how to use these ads properly to give you the results your business desires. Related Content: 7 Tips to Improve Your Social Media Videos in 2022.

Agency 59

Agency SEO Media Audience 59

NewProgrammatic

FEBRUARY 24, 2022

Third-party cookies became the villain of the story and digital advertising started developing in a completely different direction. In 2022, we are facing a cookieless future of advertising. Here is what digital marketers can expect from 2022 and the following years. In 2022, that’s no longer the case.

Advertising 52

Advertising Cookies Marketing Video Ads 52

Ad Monsters

JANUARY 27, 2023

Companies not dependent on third-party cookies are at an advantage right now. In addition to tracking frequency and recency, this includes drilling down into ad clicks, video plays, video ad clicks, time on page, and other activities that truly represent how engaged a user is with a site.

Cookies 98

Cookies Ad Click Audience Impressions 98

Digiday

MARCH 22, 2023

The cookie brand announced a number of activations in celebration of its 60th birthday, including a sweepstakes and chance to attend a Chips Ahoy-themed yacht party. Increasingly, brands are spending fewer ad dollars on linear television as the cord-cutting trend has yet to lose momentum. expected to account for 57% of video ad spend.

Cookies 68

Cookies ROI Media Video Ads 68

Basis

SEPTEMBER 13, 2022

Video is experiencing huge growth (thanks to CTV!). 2022 marks the first year that video will account for more than half of all programmatic ad spending. By 2024, programmatic CTV video ad spend is projected to sustain its solid double-digit growth and likely play an even bigger role in the broader TV advertising market.

Advertising 92

Advertising Cookies Rich Media Video Ads 92

Digiday

JANUARY 5, 2023

As the new year gets underway, PepsiCo Beverages is ramping up its video marketing efforts to better reach shoppers across an increasingly fragmented landscape. To do so, the company and its portfolio of brands are diversifying their media mix across several video ad platforms, especially streaming.

Video Ads 71

Video Ads ROI Cookies Media 71

Advendio

JANUARY 12, 2023

As the advertising industry continues to evolve rapidly, ad technology trends for 2023 look equally promising as in 2022. Globally, media owners ad revenue is estimated to reach $855.9 billion from the 2022 prediction. Social media platforms are following suit by expanding their video features and capabilities.

Advertising 77

Advertising Retail Cookies Video Ads 77

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

Retail 98

Retail Marketing Audience Media 98

NewProgrammatic

MARCH 15, 2022

But if you think that you know exactly what search ads are, and that everything has been already said about search advertising in 2022, then you might wanna take a second to read through this article. So, if a brand wants to tap into the Russian audience segment, then Yandex ads become a natural choice. Book a demo call.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Single Grain

AUGUST 3, 2023

Work With Us 13 Display Advertising Trends to Keep an Eye On Display ads make up 12% of website traffic, making this a core advertising strategy for any marketer. 1) Increased Spending In 2022, display ad spending reached 63.5 billion USD: This year, display ad spend is expected to surpass search advertising.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Automatad Inc.

FEBRUARY 7, 2022

Google announced that it would start initial testing for FLEDGE, its new privacy sandbox solution for retargeting, and a second origin trial for Core Attribution reporting API in Q1 of 2022. With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

Basis

JANUARY 2, 2024

Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end. 2024 is shaping up to be a dynamic year in programmatic advertising.

Advertising 59

Advertising Cookies Impressions Audience 59

Brid.tv

SEPTEMBER 23, 2022

TechJury estimates that, by the end of 2022, 55.1% This also means that linear advertising is becoming less profitable , as fewer people will see these ads. According to Insider Intelligence , linear TV advertising made up 71% of all video ad spending in the US in 2020, and 62% in 2021. Launch an OTT App.

Advertising 52

Advertising Video Ads Non-Profit Audience 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? The app sends the request to the publisher’s network or ad exchange. Marketplace 2. Australia $11 $6.5 Japan $12.3 $6.7

Advertising 75

Advertising CPM Mobile Ads CPC 75

Single Grain

JULY 21, 2021

Trend #4: Product Feeds for Video Action Campaigns. If you use video ads to promote your e-commerce business, you will be happy to know that Google has recently added product feeds to Video Action campaigns. Let’s say a user sees a video ad that promotes one of your products.

Conversion 111

Conversion CPA GDPR SEO 111

Brid.tv

DECEMBER 28, 2022

In 2022, apps made around $215 billion from advertisements, as opposed to in-app purchases, which generated around $200 billion. On the other hand, paid apps seem to be the least profitable option, with only a little over $5 billion generated in 2022. Let’s take a look at the most popular ad formats for apps.

Non-Profit 52

Non-Profit Affiliates Mobile Ads Video Ads 52

Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). The rising demand for programmatic advertising among advertisers is driving market growth.

Demand Side Platform 105

Demand Side Platform Ad Exchange Ad Inventory Impressions 105

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Smart-Hub

OCTOBER 24, 2022

This phenomenon is not new on its own, but in 2022 it has gained a new wave of popularity. Cookies are done? There have been discussions for several years that Google would discontinue support for cookies. Many users install ad blockers because it increases the page load speed. White Label Solutions. to grow to $15.9

Advertising 40

Advertising Cookies Banner Machine Learning 40

Martech

MAY 2, 2023

digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones.

Retail 105

Retail Electronics Manufacturing MarTech 105

VideoWeek

JANUARY 20, 2023

Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. CPO and COO Greg Peters will join Ted Sarandos as co-CEOs. Read more on VideoWeek.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Basis

AUGUST 30, 2022

Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. of total digital media ad spend.

Advertising 83

Advertising Viewability Brand Awareness A/B Testing 83

Lemonads

DECEMBER 3, 2020

Types of TikTok Ads There are many different ways to promote offers on TikTok, but paid ads offer an easy and effective alternative to reach relevant users. In these cases, the conversion flow is similar to lead generation with the difference that it has two additional steps, which are the bridge and sales pages.

Affiliates 52

Affiliates Marketing Conversion A/B Testing 52

Automatad Inc.

MARCH 20, 2024

However, for best results, you can also seek the help of an ad monetization partner. They can help you navigate and determine the best ad formats and placements for your website. Try video ads for higher engagement and viewability, as they are the top ad format with a higher viewability rate, 73% in 2022.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

However, for best results, you can also seek the help of an ad monetization partner. They can help you navigate and determine the best ad formats and placements for your website. Try video ads for higher engagement and viewability, as they are the top ad format with a higher viewability rate, 73% in 2022.

Viewability 52

Viewability CPM Impressions Fill rate 52

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. It was originally scheduled to end support in the second quarter of 2022, then moved to 2023, and now it’s been pushed again to 2024. Many users install ad blockers because it increases the page load speed.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Martech Series

JULY 5, 2022

A lot has changed in digital advertising in the past few decades, specifically with the emergence of audience targeting, video ads, and personalization. They’ve pivoted to video, harnessed data and experimentation, and perfected their targeting parameters – ultimately delivering more relevant and personalized experiences.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Single Grain

MAY 16, 2023

Trend #2: Native Video Ads Video advertising is one of the most compelling ad formats: 46% of marketers created video ads in 2022, and this figure is expected to increase in the next coming years: Video content is popular in advertising because it works.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Digiday

NOVEMBER 2, 2022

The New York Times Company’s Q3 2022 earnings report. The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Advertisers seem to be getting cold feet about where and when they execute their remaining 2022 budgets.

Media 67

Media Ad Inventory Video Ads Advertising 67

Martech

OCTOBER 19, 2022

programmatic digital display ad spending is projected to account for $115.23 billion in ad dollars in 2022, making up 90.2% of the digital display ad market, according to eMarketer. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). billion in 2022 ( Statista ).

Advertising 107

Advertising Marketing Ad Exchange Retail 107

VideoWeek

NOVEMBER 24, 2023

Meanwhile 58 percent of agencies and 52 percent of buyers buy more than 41 percent of video programmatically, according to IAB Europe’s figures. Streaming Viewing Drops in Germany Streaming viewing in Germany has declined this year, after peaking in 2022, according to public broadcasters ARD and ZDF. OMG added $2.5

Audience 52

Audience Video Ads Media Agency 52

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements. Streaming claimed the largest share of U.S.

Audience 66

Audience Agency Advertising Ad Exchange 66

MNTN

JULY 21, 2022

“Netflix has positioned a lower-cost ad-supported offering as a strategy to combat falling subscriber numbers. Meanwhile, Microsoft no longer operates a streaming platform upon which to sell video ads (R.I.P. According to eMarketer , ads are already appearing in Windows 10 search and toolbars.

Entertainment 98

Entertainment Retargeting Finance Advertising 98

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. In 2022, pDOOH ad spend saw a 133.2%

Advertising 84

Advertising Pop-Up Impressions Demand Side Platform 84

VideoWeek

FEBRUARY 2, 2024

The lawsuit follows similar action by Nielsen against TVision and HyphaMetrics in 2021, and ACRCloud in 2022. ShowHeroes and Adelaide Bring Attention Measurement to CTV ShowHeroes, a video ad tech company, has announced a new attention measurement solution for CTV, in partnership with attention specialist Adelaide.

Retail 52

Retail Media Cookies Agency 52