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How TikTok is transforming brand advertising

Martech

Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI.

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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Websiterating ) In fiscal year 2022, Microsoft earned around 11.59 Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. billion USD. Techjury ) U.S. Startupbonsai ) As much as 80.5%

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Why we care about performance marketing

Martech

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. The cost of digital ads is increasing – up 11% in the first quarter of 2022 versus the previous year with no noticeable improvement in performance. Who uses or works with performance marketing tools?

Marketing 101
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Edward Carroll Appointed New President and CEO of SG360°

Martech Series

He is a CPA and a Lean Six Sigma Black Belt. I’m incredibly lucky to have the best team behind me, who is laser-focused on our mission: To provide marketers of leading consumer brands the most powerful, ROI-driven direct marketing solutions.” He began his career as an officer in the United States Navy.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

Dive Deeper: * 10 PPC Trends You Can’t Ignore in 2022. * PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. Also, they regularly introduce new keywords, hence ensuring higher ROI.

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2022 Digital Advertising Predictions

Digital Remedy

While innovations in attribution have brought the focus away from video completion rate (VCR) and toward return on ad spend (ROAS) and cost per action (CPA) metrics, those goals are merely scratching the surface of CTV measurement. The post 2022 Digital Advertising Predictions appeared first on Digital Remedy. Sources: 1.