Single Grain

JUNE 21, 2023

Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Demand Sage ) As of 2022, LinkedIn is the seventh-fastest growing brand in the globe–they have an annual brand growth of 63%. Sprout Social ) Nearly one-third of U.S. Sprout Social ) Members from the U.S. are female.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. The cost of advertising on the most popular networks is pretty high, given the amount of competition. Meanwhile, the average CPC of Facebook ads is $1.72 cheaper CPCs than Google.

Ad network 98

Ad network Conversion CPC CPM 98

Adtelligent

JULY 19, 2022

Along with paid search advertising, display advertising is one of the most used forms of online advertising. Ad spending for the display advertising sector is expected to reach US$158.30bn in 2022, according to Statista. As a result, programmatic advertising is expected to have nearly $524.31 Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

PrograMetrix

AUGUST 3, 2022

Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers. ad spending is on pace to increase by over 13% year over year in 2022, but U.S. Coca-Cola increased its consumer facing marketing investments by 5% in the second quarter of 2022.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Basis

FEBRUARY 28, 2025

The update is likely meant to help Google compete for social advertising dollarsGoogle touts Demand Gen campaigns as ideal for social advertisers thanks to the reported trustworthiness of YouTube ads and the fact that consumers frequently use the platform to research products and brands.

Social Advertising 82

Social Advertising Advertising Conversion Media 82