Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. These advertisers bid in real-time at or above the fixed CPM price.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

YieldBird

MAY 26, 2023

And that is thanks to data! A paywall in combination with a DMP (data management platform) is gearing up for monetization since data becomes the key here. From the paywall, it’s a lot of data: user demographics, behavioral, and offline syncing data. Contact us! Yes and no.

CPM 98

CPM Pop-Up Data Management Platform Shipping 98

Single Grain

JUNE 30, 2022

Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022. Here are the top 6 programmatic advertising agencies for 2022 and ahead. Build ad campaigns that drive maximum revenue by leveraging programmatic media buying that combines proprietary data activation and targeting strategies. Experience.

Agency 52

Agency Advertising Retargeting Conversion 52

Brid.tv

AUGUST 29, 2022

Yield optimization tools can include audience targeting, frequency capping, adjusting CPM floors, and more. Some of this solution’s highlights include customizable ad management, advanced campaign management, live stream ad testing, and unified auctions. Targeting Options. Get started with Brid.TV Launch an OTT App.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Martech

MARCH 15, 2022

Supply-side platforms (SSP), or yield-optimizing platforms, are mainly used by digital publishers to manage the sale of their advertising supply while maximizing prices. For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech data management platforms or DMPs.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Adtelligent

JULY 1, 2020

Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022. Data management platforms will need to find other ways to create identity linkages. billion in 2022. It’s a key element to consider user-centric data for personalized advertising or frequency capping.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

YieldBird

MAY 26, 2023

And that is thanks to data! A paywall in combination with a DMP (data management platform) is gearing up for monetization since data becomes the key here. From the paywall, it’s a lot of data: user demographics, behavioral, and offline syncing data. Contact us! Yes and no.

CPM 52

CPM Pop-Up Data Management Platform Shipping 52