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The Power of Two

Digital Turbine

The first half of 2022 has been a wild ride. While the in-app purchase volume continues to grow alongside overall growth in the smartphone market, we also see US smartphone in-app purchase spending trends increasing at a slowing rate. .

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15 Best Display Ad Networks for Publishers in 2022

Brid.tv

Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. In terms of payment options, the network supports three of the most common models — CPC (cost per click), CPM (cost per mille), and CPA (cost per acquisition). . Payment Model Minimum Traffic CPM 100,000 Monthly Active Users. Google ADX. Marketplace.

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Best Days of 2022 (with Printable) — Behind the Numbers with Brad

Mediavine

We’re excited for 2022’s first installment of “Behind the Numbers with Brad” (BTNWB), where I work with our Business Intelligence experts to examine a few of the billions of data points available to us, thanks to our 8,600 publishers. We do this by analyzing eCPM , which takes into account fill rate and CPM, by calendar day.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Following are the best mobile ad networks for serving interstitial ads in 2022: 1. They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system.

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Best Days of 2023 (with Printable) — Behind the Numbers with Brad

Mediavine

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. As the name implies, this uses data from previous years to predict which dates in 2023 will see the highest potential for earnings, and which ones could be underwhelming.

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What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

This allows the advertiser to place a bid at a previously agreed upon CPM , but it doesn’t automatically guarantee a winning bid. In 2022, it is expected to exceed $490 billion. Lower CPMs — Programmatic advertising focuses on quantity. It will bring higher ad fill rates to publishers, but these ads will come at lower CPMs.

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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? Higher fill rates increase your ad revenue and yield.