This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Epsilon’s PubCommon ID, which is an open source first-partycookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.
SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). In 2019, Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) started blocking third-partycookies by default.
Third-partycookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-partycookies removal by 2022. And, first-partycookies remain the fundamental assets.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
2022 
69 
Let's personalize your content