Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising 98

Advertising Impressions CPM Cookies 98

Adtelligent

JULY 19, 2022

Along with paid search advertising, display advertising is one of the most used forms of online advertising. Ad spending for the display advertising sector is expected to reach US$158.30bn in 2022, according to Statista. As a result, programmatic advertising is expected to have nearly $524.31 Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

NOVEMBER 14, 2023

billion in advertising revenue for Microsoft in 2022. 6) LinkedIn Ads LinkedIn is the premier social network for professionals, so it’s a great place for B2B advertisers to promote their messages. The company offer both CPM and CPV pricing models which are among the most affordable in the industry. for mobile ads.

Ad network 98

Ad network Conversion CPC CPM 98

PrograMetrix

AUGUST 3, 2022

Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers. ad spending is on pace to increase by over 13% year over year in 2022, but U.S. Coca-Cola increased its consumer facing marketing investments by 5% in the second quarter of 2022.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52