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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. These agencies help you effectively purchase digital media through display advertising and real-time bidding. Top 6 Programmatic Advertising Agencies.

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What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2021 to $493 billion in 2022. What Is a Supply-Side Platform (SSP)? To understand this better, consider a popular news website looking to monetize its space through display advertising. billion in 2021.

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How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

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Best Guide to Display Lumascape [2023]

Monetize More

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? I’m sure you must have heard about the Display Luma. It has become extremely popular recently and is now in high demand by various companies in the advertising space. Demand-Side Platforms (DSP).

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022.