Martech

NOVEMBER 3, 2022

First-party vs. third-party data. The first thing to know is that first-party cookies, placed in a limited number of digital touchpoints, can be an important source of data and address privacy concerns. First-party cookies are currently supported by all browsers,” he said.

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Martech

MARCH 15, 2022

For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech data management platforms or DMPs. In 2019, Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) started blocking third-party cookies by default.

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Adtelligent

JULY 1, 2020

Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022. And, first-party cookies remain the fundamental assets.

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Monetize More

JUNE 17, 2022

Whether you’re looking for more control over your data or want to meet rising consumer expectations and improve user experience, we’ve got the perfect solution for you. So read on and find out what are the best replacements for third party cookies ! What are the best alternatives to third party cookies in 2022?

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