2022 Data Management Platform GDPR 
VideoWeek
JUNE 12, 2024
While Oracle had made a number of martech purchases already, its 2014 acquisition of data management platform BlueKai, reported to have cost around $350 million, was the first major part of its ad tech stack. BlueKai’s Audience Data Marketplace was combined with other Oracle data services into Oracle Data Cloud.
Martech Series
OCTOBER 18, 2022
2022 Talend Data Masters Award Winners: NORAM. The post Talend Announces 2022 Data Masters Award Winners appeared first on MarTech Series. Talend will make a charitable donation in the winner’s name to the organization of their choice.
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VideoWeek
JUNE 23, 2023
In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.
Martech
MARCH 15, 2022
For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech data management platforms or DMPs. While Google’s initial plan was to deprecate cookies by 2022, they have recently updated their plans to phase out cookies by 2023. Contextual ad targeting.
Martech
MAY 16, 2022
Take the 2022 MarTech Replacement Survey today! it is banned in the EU under GDPR. Email addresses can be used to track consumer behavior both on- and off-line, Of the 100,000 sites examined, email addresses were collected from 1,844 websites in the EU and 2,950 sites in the U.S., Let us know! vs. EU results. Processing.Please wait.
Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.
Digiday
JULY 24, 2022
. “Most of the mid-sized companies who run $50, $100, $200 million of media spend don’t have the resources, from analytics specialists to data scientists. Most of them don’t even have a data management platform,” he said. seems a bit short-sighted. . seems a bit short-sighted. Speed reading.
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