VideoWeek

JUNE 12, 2024

While Oracle had made a number of martech purchases already, its 2014 acquisition of data management platform BlueKai, reported to have cost around $350 million, was the first major part of its ad tech stack. BlueKai’s Audience Data Marketplace was combined with other Oracle data services into Oracle Data Cloud.

Advertising 132

Advertising GDPR Data Management Platform Ad Tech 132

Martech Series

OCTOBER 18, 2022

2022 Talend Data Masters Award Winners: NORAM. The post Talend Announces 2022 Data Masters Award Winners appeared first on MarTech Series. Talend will make a charitable donation in the winner’s name to the organization of their choice.

Healthcare 75

Healthcare GDPR Finance MarTech 75

Martech

MAY 16, 2022

Take the 2022 MarTech Replacement Survey today! it is banned in the EU under GDPR. Email addresses can be used to track consumer behavior both on- and off-line, Of the 100,000 sites examined, email addresses were collected from 1,844 websites in the EU and 2,950 sites in the U.S., Let us know! vs. EU results. Processing.Please wait.

MarTech 92

MarTech GDPR Fashion Cookies 92

Automatad Inc.

DECEMBER 23, 2022

Businesses must make the data from January 2022 available to the related consumers. CCPA & CPRA Like its European counterpart – GDPR, CCPA was introduced to protect consumers from the mismanagement and misuse of their personal data.

GDPR 52

GDPR Non-Profit Ad Tech Advertising 52

Martech

MARCH 15, 2022

For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech data management platforms or DMPs. While Google’s initial plan was to deprecate cookies by 2022, they have recently updated their plans to phase out cookies by 2023. Contextual ad targeting.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 84

Header Bidding Fill rate Ad Server Audience 84

Adtelligent

JULY 1, 2020

Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022. Data management platforms will need to find other ways to create identity linkages. Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. billion in 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52