Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. billion in 2022 and is projected to reach $92.12 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech

MAY 19, 2022

In the same space, and also that month, Constant Contact finalized a deal to acquire email automation provider SharpSpring , following that up in January of 2022 with an agreement to acquire Australian SMS and email platform Vision6 , a deal expected to close later in 2022. Take the 2022 MarTech Replacement Survey today!

MarTech 111

MarTech Marketing Demand Side Platform Finance 111

VideoWeek

AUGUST 5, 2022

In this week’s Week in Review: HBO Max will be shuttered to make way for a new combined streaming service, WPP raises its revenue forecast for 2022, and RTL sees continued success in streaming. WPP Raises its 2022 Revenue Forecast. The company now expects organic growth of 6-7 percent in 2022, up from a previous forecast of 5.5-6.5

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Demand Side Platform Agency Non-Profit Media 98

Martech

DECEMBER 5, 2023

billion impressions between September 2022 and January 2023. of every dollar that enters a demand-side platform (DSP) reaches a consumer. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 Where does it go? goes toward fees to ad-tech intermediaries.

Demand Side Platform 108

Demand Side Platform Viewability Impressions Ad Tech 108

Ad Monsters

MAY 27, 2022

Of course, this is seemingly all about money, and the bill considers revenue to be the number of dollars a demand-side platform DSP or a sell-side platform SSP transacts or the total of the clearing prices bought and sold through a digital ad exchange. Jason Kint (@jason_kint) May 20, 2022.

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Demand Side Platform Advertising Ad Tech Ad Exchange 98

Martech Series

JANUARY 11, 2023

Adding more than 100 employees to its team in 2022, the company’s growth has outpaced growth in the broader healthcare advertising segment, as pharmaceutical marketers increasingly embrace digital advertising, particularly on CTV. ” Marketing Technology News: The Benefits of PR in Modern Day Marketing.

Healthcare 73

Healthcare Pharmaceuticals Demand Side Platform Marketing 73

Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, or audio advertising channels.

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Demand Side Platform CPM Click Through Rate Ad Exchange 94

Martech Series

AUGUST 26, 2022

The Half Year 2022 OAREX Payments Study reveals that digital ad publishers are beginning to extend the length of the payment gap. Payments received that were more than 15 days late increased to 12% in the first half of 2022, which is a 3% increase from the second half of 2021 (which was at 9%). ?

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

Digiday

JUNE 6, 2023

Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks with potential outcomes including Viant purchasing MediaMath, a deal that would take one of the most longstanding names in the sector onto the public markets. Continue reading this article on digiday.com.

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Demand Side Platform Ad Tech Media Marketing 69

Digiday

JUNE 7, 2023

Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks with potential outcomes including Viant purchasing MediaMath, a deal that would take one of the most longstanding names in the sector onto the public markets. Continue reading this article on digiday.com.

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Demand Side Platform Ad Tech Media Marketing 68

Martech Series

NOVEMBER 22, 2022

Leading independent platform recognized for the strength of its demand side platform. Adform , the only global, independent, and fully integrated advertising platform built for modern marketing, is honored to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards.

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Demand Side Platform eCommerce MarTech Communications 74

Digiday

JUNE 12, 2023

Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video.

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Demand Side Platform Ad Server Marketing Media 69

Digiday

DECEMBER 20, 2022

A months-long legal battle ended with one of the world’s richest men completing a $44 billion takeover of the internet’s town square in October 2022. This year has seen no shortage of saints and sinners, so, we’ll open with a rogue’s gallery. Elon Musk.

Ad Tech 69

Ad Tech Demand Side Platform Media GDPR 69

Martech Series

JUNE 14, 2022

Lexicon has created an addressable infrastructure that allows demand partners and publishers to continue to transact programmatically without cookies. Since its launch, publisher adoption has grown over 100% and over 10 demand-side platforms have since integrated to target cookieless supply.

Demand Side Platform 73

Demand Side Platform A/B Testing Cookies Fill rate 73

Unruly

JULY 24, 2022

Company to host conference call at 6:00 AM/PT, 9:00 AM/ET, and 2:00 PM/BST on July 26, 2022. NEW YORK, July 25, 2022 — Tremor International Ltd. As of June 30, 2022, the Company had a net cash balance of approximately $360 million.

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Demand Side Platform Marketing Media Advertising 52

Adtelligent

FEBRUARY 2, 2022

2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% Behavioral advertising vs. contextual advertising .

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Unruly

JANUARY 31, 2023

Acquisition of Amobee DSP provides a boost Future Today , which employs Unruly the supply side ad platform in Tremor International’s end-to-end system, said its revenue increased 100% in 2022. Future Today saw a boost from Tremor’s acquisition of the Amobee demand-side platform last year.

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Demand Side Platform Audience 52

VideoWeek

FEBRUARY 29, 2024

Vibe launched its self-serve ad platform back in 2022 after completing a $7 million seed-funding round. The company pitches itself as ‘the Google Ads of streaming’, aiming to bring the simplicity of Google’s platform – a key selling point for SMBs – to the streaming world.

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Demand Side Platform Ad Tech Machine Learning Agency 98

InMobi

FEBRUARY 22, 2022

As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022 1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution, static sponsored product and sponsored search ad placements are table stakes.

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Retail Media Demand Side Platform Fill rate 52

Digiday

NOVEMBER 22, 2022

The key hits: CTV ad spending increased year over year in Q3 2022, while traditional TV ad spending dipped. The third quarter of 2022 wasn’t a great period for the TV advertising business. They also feel the platform does not adequately support creators. Spanish-language rights to air the 2022 World Cup. CTV seizes spend.

Impressions 69

Impressions Demand Side Platform Advertising Entertainment 69

Basis

OCTOBER 4, 2022

In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations specializing in political marketing. These projections are in-line with forecasts from analytics firm Cross Screen Media, which predicted roughly 34% of 2022 midterm spending would be allocated to digital.

Media 52

Media Marketing Cookies Demand Side Platform 52

Exchange Wire

DECEMBER 15, 2022

Leading independent platform recognised for the strength of its demand side platform. Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, is honoured to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best [.].

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Demand Side Platform Advertising Marketing Ad Server 40

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. Learn more about demand-side platforms. Learn more about automated CTV advertising here.

Advertising 98

Advertising Viewability Demand Side Platform Video Ads 98

Digiday

SEPTEMBER 22, 2022

Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. There’s this conflation between the affiliate business and direct business for media.”. “A A lot of retail media networks come into play.

Media 68

Media Cookies Conversion Rate Affiliates 68

Brid.tv

SEPTEMBER 26, 2022

Formerly known as AirPush, Airnow Media is a demand-side platform and a part of the Airnow mobile app management platform. The post 15 Best Display Ad Networks for Publishers in 2022 appeared first on Brid.TV. Airnow Media. Payment Model Minimum Traffic CPX N/A. Payment Model Minimum Traffic CPC, CPM N/A.

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Ad network CPC CPM CPA 52

Basis

APRIL 24, 2023

It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2%

Advertising 88

Advertising Demand Side Platform Pop-Up Audience 88

Basis

FEBRUARY 28, 2023

By automatically serving ads in real-time through a demand side platform (DSP), advertisers can create better, richer, more relevant brand experiences for consumers across screens and devices. in 2022 and is predicted to grow 12.0% in 2022 and is predicted to grow 8.7% in 2023, while native social grew just 3.5%

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in ad dollars in 2022, making up 90.2%

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Digiday

DECEMBER 6, 2022

It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If creators for 2022, which ranked creators based on number of U.S. households that had a pay-TV subscription in the third quarter of 2022.

Video Ads 72

Video Ads Demand Side Platform Impressions Brand Awareness 72

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Digiday

MARCH 14, 2023

Investment bank LUMA Partners’ 2022 Market Report shows the number of deals in the sector almost halved — from 90 to 56. Albeit, the wider digital media and marketing category actually increased by 2%, from 400 in 2021 to 406 in 2022.

Ad Tech 69

Ad Tech Demand Side Platform Pop-Up Marketing 69

Digiday

SEPTEMBER 29, 2022

The drop-off in brands employing an in-house model of programmatic buying, 34% between 2021 and 2022, is a standout finding in the survey which quizzed more than 1,000 ad executives across 29 markets in the region. 27% of advertisers cite “cost efficiencies” as the key reason for investment.

GDPR 69

GDPR Demand Side Platform Marketing Cookies 69

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Digiday

OCTOBER 3, 2022

Philippa Snare, svp, EMEA, at The Trade Desk, told Digiday how the demand-side platform was working with both the IAB Europe and IAB Tech Lab toward a solution. Discussing the prospects of TFC 2.0, those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

Ad Tech 89

Ad Tech GDPR Demand Side Platform Conversion 89

Digiday

JANUARY 20, 2023

“There are a lot of people receiving very good paychecks that maybe aren’t contributing to the top or bottom line like they were in 2021 or 2022.” Some note how this has intensified over the course of 2022.

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Demand Side Platform Ad Server Electronics Media 76

Digiday

MAY 8, 2023

Although, will the launch risk raising the ire of its demand-side platforms amid a series of moves that some interpret as an escalation of rivalry between traditional partners? What’s new?

Ad Server 68

Ad Server Demand Side Platform Ad Tech Media 68

InMobi

MARCH 7, 2023

in late October 2022, and at InMobi, we’ve spent many months ahead of the announcement educating performance marketers on everything they need to know to prepare – from the basics to the nitty-gritty. Apple released its much-awaited SKAdNetwork (SKAN) 4.0

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Demand Side Platform Education Conversion Media 52