Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Monetize More

JANUARY 18, 2023

At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. A DSP is defined as an infrastructure that enables advertisers and agencies (buyers) to manage their media buying via a single platform.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. By 2022 , chatbots will help businesses save over $8 billion per annum.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. By 2022 , chatbots will help businesses save over $8 billion per annum.

Marketing 111

Marketing SEO Machine Learning Banner 111

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. percent drop in Q4 2022 and 1.9 percent YOY at $6.69

Agency 52

Agency Ad Exchange Audience Non-Profit 52

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. The news marks the latest sign of transition for the demand-side business.

Retail 52

Retail Media Non-Profit Healthcare 52

Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Digiday

JUNE 8, 2022

ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. In April 2022, data-certification company Neutronian named ID5 the first Neutronian Quality Index certified identity solution, indicating that ID5 “meets or exceeds industry standards in the areas of data quality and privacy compliance.”.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

GDPR 64

GDPR Cookies Agency Ad Tech 64

Clearcode

APRIL 26, 2022

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. The EU’s GDPR is often seen as the catalyst for the introduction of other.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. The broadcaster reported an operating loss of £224 million in 2023, widening from a loss of £111 million in 2022. billion in programming costs. Revenues were flat at £10.2

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. By 2022 , chatbots will help businesses save over $8 billion per annum. million units.

Marketing 145

Marketing SEO Conversion Audience 145

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2018: The EU’s GDPR goes into force on May 25, 2018. What Are Mobile IDs?

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Clearcode

OCTOBER 21, 2024

On January 25, 2022 , Google introduced FLoC’s replacement: the Topics API. January 14, 2020 : Google announced to kill off third-party cookies by 2022. January 25, 2022 : Google introduced Topics API. February 16, 2022 : Google announced the Privacy Sandbox on Android. July 14, 2021 : The development of FLoC stopped.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52