Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Digiday

NOVEMBER 22, 2022

The key hits: CTV ad spending increased year over year in Q3 2022, while traditional TV ad spending dipped. Direct sales is ceding share to programmatic sales for CTV impressions. The third quarter of 2022 wasn’t a great period for the TV advertising business. They also feel the platform does not adequately support creators.

Impressions 69

Impressions Demand Side Platform Advertising Entertainment 69

Digiday

DECEMBER 6, 2022

The change effectively recategorizes the wide swath of publishers’ online video inventory as lower-priced out-stream impressions. It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If

Video Ads 73

Video Ads Demand Side Platform Impressions Brand Awareness 73

InMobi

FEBRUARY 22, 2022

As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022 1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution, static sponsored product and sponsored search ad placements are table stakes.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. Learn more about demand-side platforms. Learn more about automated CTV advertising here.

Advertising 98

Advertising Viewability Demand Side Platform Video Ads 98

Digiday

JANUARY 29, 2023

Publishers are running concurrent auctions for the same impression at the same time as ad tech vendors are trying to reduce the amount of auctions they have to listen to. By late 2022, they authorized 622 supply paths. Moreover, they’re using supply-side platforms to do it. It has essentially tripled over that time.

Marketing 78

Marketing Demand Side Platform Ad Tech Impressions 78

Single Grain

MARCH 16, 2020

A recent IDC FutureScape study predicted that by 2022, 35% of organizations that strive to improve the overall customer experience will go beyond DTC into “commerce everywhere” models. Every single impression you bid on can be auctioned across platforms and, as a result, it can reach you via all possible paths.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Digiday

SEPTEMBER 22, 2022

Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. You’re going to see a 50% delta in CPMs between [cookie-enabled and cookieless impressions] for the same ad unit.”. “It

Media 68

Media Cookies Conversion Rate Affiliates 68

Basis

MARCH 7, 2023

Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 In 2022, pDOOH ad spend saw a 133.2% Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

Monetize More

JANUARY 18, 2023

At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. A DSP is defined as an infrastructure that enables advertisers and agencies (buyers) to manage their media buying via a single platform.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

SEPTEMBER 26, 2022

Formerly known as AirPush, Airnow Media is a demand-side platform and a part of the Airnow mobile app management platform. Payment Model Minimum Traffic CPM, CPC, CPA, Auction 500,000 Monthly Impressions. The post 15 Best Display Ad Networks for Publishers in 2022 appeared first on Brid.TV. Airnow Media.

Ad network 52

Ad network CPC CPM CPA 52

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Single Grain

AUGUST 18, 2023

You’ll first need to collect data on your campaign, such as engagements, impressions, and clicks. After having a successful previous year, they sought help from Single Grain in March 2022 to advance the previous year’s sales with various digital marketing tactics. From Q1 2019 to Q3 2022, LockNLube saw an overall revenue increase.

ROI 98

ROI Marketing SEO CPA 98

Digiday

FEBRUARY 28, 2023

Yes, they have problems, including an ad slowdown and a dearth of quality CTV impressions. PubMatic, for example, saw its revenue for the final quarter of 2022 dip 1.7% On the contrary, it raked in $156 million in the final quarter of 2022, up 10% on the same period the year prior but flat on the previous month.

Ad Tech 68

Ad Tech Finance Demand Side Platform Non-Profit 68

Digiday

FEBRUARY 15, 2023

million subscribers to its YouTube channel in 2022, with 93% of them coming through YouTube Shorts, according to a company spokesperson. iHeartMedia is investing in its video podcasts, with the goal being to distribute its shows on whichever platform its audience wants to consume them, said Will Pearson, president of iHeartPodcasts.

Audience 68

Audience Media Demand Side Platform Finance 68

Digital Remedy

JUNE 29, 2022

As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud. In fact, Flip was named “Best New TV/Streaming Ad Sales Program/Product” in 2021 by the Digiday Video & TV Awards and was a finalist for “Best Connected TV Platform” in 2022.

Demand Side Platform 52

Demand Side Platform Impressions Ad Space Conversion 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. FAST continues to outpace industry predictions, SaaS specialist Amagi found this week, revealing that ad impressions increased by 99.97

Ad Tech 98

Ad Tech Media Agency Advertising 98

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Buyer identification: Publishers know exactly who buys their impressions.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digital Remedy

JUNE 29, 2022

As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud. In fact, Flip was named “Best New TV/Streaming Ad Sales Program/Product” in 2021 by the Digiday Video & TV Awards and was a finalist for “Best Connected TV Platform” in 2022.

Demand Side Platform 52

Demand Side Platform Impressions Conversion Ad Tech 52

Digiday

JANUARY 10, 2023

In the third quarter of 2022, its devices accounted for 40% of the CTV devices installed in the U.S. And in the second quarter of 2022, 33% of the time people in North America spent streaming video on any device — TV, phone, computer, etc. million at the end of Q3 2022 — “Roku is still mostly just U.S. CTV market.

Manufacturing 68

Manufacturing Demand Side Platform Agency Marketing 68

Digiday

SEPTEMBER 6, 2022

And a recent Digiday+ Research survey of agency professionals found 43% of their clients’ overall marketing budget was spent via programmatic display ads for summer 2022. As part of increasing trust and transparency, DDM said it uses multiple demand-side platforms to monitor ads and dashboards for clients to view metrics.

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

VideoWeek

JANUARY 23, 2023

Mirriad is building a marketplace where advertisers and their agencies can transact across content platforms and the most relevant contextual opportunities that they select in the Mirriad platform. Mirriad is building towards programmatic transactions, a path that we’ve laid the foundation for in 2022.

Demand Side Platform 52

Demand Side Platform A/B Testing Audience Advertising 52

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements. Streaming claimed the largest share of U.S.

Audience 69

Audience Agency Advertising Ad Exchange 69

Adtelligent

JULY 19, 2022

Ad spending for the display advertising sector is expected to reach US$158.30bn in 2022, according to Statista. billion in ad spending in 2022 and grow even further. As of 2022, the average user spends more than 2 hours and 147 minutes daily on social media platforms. billion in 2022. Importance. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? It has become extremely popular recently and is now in high demand by various companies in the advertising space. Demand-Side Platforms (DSP). Data Management Platforms (DMP).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. By 2022 , chatbots will help businesses save over $8 billion per annum.

Marketing 111

Marketing SEO Machine Learning Banner 111

InMobi

SEPTEMBER 19, 2019

In 2019, they predict mobile video ad spending will reach almost $16 billion by the end of 2019 and almost $25 billion by 2022 in the U.S. This is why 70% of served video ad impressions in the U.S. LEARN MORE These figures correspond to what eMarketer has found as well. Keep video ads for mobile as short as possible.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

SODP

MAY 30, 2023

These platforms are usually connected to multiple ad exchanges and multiple ad networks. Demand Side Platform (DSP) If the SSP is a seller-side platform, the DSP is its equivalent on the buyer’s side.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

SODP

MAY 22, 2023

Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021. Many websites, including popular video monetization platforms such as YouTube, rely on ad revenue to sustain their operations while providing free content to their viewers.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. By 2022 , chatbots will help businesses save over $8 billion per annum.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Clearcode

AUGUST 13, 2023

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute. Apart from the ad network, we’ve also got the ad exchange.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Monetize More

NOVEMBER 22, 2022

You can whitelist demand-side platforms (DSPs), ad networks, and other ad tech companies that are authorized to sell your ad inventory with ads.txt. is the latest version of ads.txt that was launched in mid-2022 which now provides a clearer picture of the relationships between publishers, DSPs, and SSPs in the supply chain.

Ad Inventory 52

Ad Inventory Ad network Ad Exchange Demand Side Platform 52

illumin

JUNE 7, 2018

Revenue for website owners is generated by display advertising networks when they accumulate clicks and impressions. Most display ads are intended to generate preliminary interest through impressions (being seen) and quick conversions later through behaviorally targeted remarketing efforts. By 2022 it is expected to hit $96 billion.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. and also boosted by the broadcasting of the Rugby World Cup in September and October,” the company said. “Our

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. percent drop in Q4 2022 and 1.9 percent YOY at $6.69

Agency 52

Agency Ad Exchange Audience Non-Profit 52