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Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.
Displayadvertising. Displayadvertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Marketers and advertisers use displayadvertising software to target, purchase, manage, and track displayadvertisements.
Within display, video spend grew faster than combined non-video formats. billion, while non-video displayadvertising grew by 6.8 percent of total displayadvertising, and on its current trajectory, could soon outsize the non-video section of Europe’s display market. Video expenditure was up 20.9
billion in advertising revenue for Microsoft in 2022. 6) LinkedIn Ads LinkedIn is the premier social network for professionals, so it’s a great place for B2B advertisers to promote their messages. 9) AdRoll AdRoll is an advertising platform that offers retargeting and multi-device displayadvertising services.
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