Digital Turbine

DECEMBER 14, 2022

In Q1 of 2022, Mintegral launched bidding on the DT FairBid platform, adding even greater control and flexibility for ad buyers. Local partners can help navigate difficult-to-penetrate regions, such as China, by supporting ad placements, monetization strategy, improved fill rate, and optimized ad formats.

Fill rate 98

Fill rate Header Bidding A/B Testing Audience 98

InMobi

FEBRUARY 22, 2022

As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022 1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution, static sponsored product and sponsored search ad placements are table stakes.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Mediavine

JANUARY 17, 2023

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. As the name implies, this uses data from previous years to predict which dates in 2023 will see the highest potential for earnings, and which ones could be underwhelming.

Fill rate 115

Fill rate CPM Advertising Retail 115

Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! They have a 100% fill rate in the UK and offer excellent CPM’s. The gaming niche is no exception. Are you looking at testing out new ad networks for your publishing property?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Brid.tv

NOVEMBER 8, 2022

In 2022, it is expected to exceed $490 billion. Higher Ad Fill Rates — Letting a software solution deal with the process of ad trading, rather than doing it manually, also results in higher ad fill rates for publishers. It will bring higher ad fill rates to publishers, but these ads will come at lower CPMs.

Advertising 93

Advertising Banner Video Ads Header Bidding 93

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. A study from 2020 showed that header bidding increases fill rate by 23% and average CPMs by 20%.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Martech Series

JUNE 14, 2022

300% increase in fill rates and 150% increase in cookieless CPMs. DailyMail.com: in Q1 of 2022, 69% of programmatic revenue brought by 33Across to DailyMail.com was cookieless. Lexicon’s performance metrics are: 15x year over year growth in daily cookieless revenue. 2x cookieless supply on the platform in the last six months.

Demand Side Platform 73

Demand Side Platform A/B Testing Cookies Fill rate 73

InMobi

DECEMBER 4, 2022

We are nearing the end of 2022, and consumers are experiencing their first post-pandemic holiday season. in 2022 during the holiday period. We recommend reading how TextNow leveraged RampIDs using InMobi’s UnifID to grow eCPMs and fill rates by 146% and 73% here.

Fill rate 52

Fill rate Banner Ad Space Advertising 52

Brid.tv

AUGUST 29, 2022

For example, there is detailed performance tracking, which allows you to track impressions, fill rates, and more. The post 10 Best CTV Advertising Platforms for Publishers in 2022 appeared first on Brid.TV. Marketplace platform comes with an array of tools and features designed to make inventory trading and ad serving easier.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Martech Series

FEBRUARY 14, 2023

This partnership will enable real-time optimization, maximization of fill rates to prevent inventory shortages, and monetization via a broad range of ad units across mobile apps. Through these partnerships and integrations, YouAppi experienced record growth and beat their entire FY21 revenue numbers in the first half of 2022.

Fill rate 52

Fill rate MarTech Marketing Advertising 52

Lemonads

NOVEMBER 3, 2020

Standard Banners are provided with a 100% fill rate and worldwide coverage for all the most popular formats: 250×150, 300×250, 300×100, 315×300, 728×90, 900×250. RUNative Banner Ads RUNative Banner Ads Their latest addition to the inventory is the Standard Banners.

Native Advertising 52

Native Advertising Advertising Banner Affiliates 52

Digital Turbine

NOVEMBER 21, 2023

According to Appsflyer , in the gaming sector, global Android game app installs grew by 8% from 2021 to 2022, while iOS saw a 5% decline. When optimizing strategies, developers can focus on key elements that impact ad revenue, such as bidding strategies, ad fill rates, and impression rates. Final note for the readers!

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Brid.tv

FEBRUARY 9, 2023

According to statistics from 2022, an estimated 92.8% Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory. On the other hand, if a publisher’s fill rate is low, they can lower the price floors to receive more ads.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

AdPushup

JULY 22, 2022

Half of the year has gone by; Publishers might have expected several major developments in ad monetization in 2022. A sudden decrease in CPMs rate. But they may have also faced a drop in ad revenue and the following issues: You won’t be receiving as many active bids for your ad impressions. Ad personalization expectations [.].

Impressions 52

Impressions Fill rate Header Bidding Banner 52

Automatad Inc.

MARCH 20, 2024

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Try video ads for higher engagement and viewability, as they are the top ad format with a higher viewability rate, 73% in 2022.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Try video ads for higher engagement and viewability, as they are the top ad format with a higher viewability rate, 73% in 2022.

Viewability 52

Viewability CPM Impressions Fill rate 52

Mediavine

JANUARY 17, 2023

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. As the name implies, this uses data from previous years to predict which dates in 2023 will see the highest potential for earnings, and which ones could be underwhelming.

Fill rate 52

Fill rate CPM Advertising Retail 52

SODP

JULY 25, 2023

billion in 2021 to $493 billion in 2022. Importantly, SSPs don’t only automate ad sales but also facilitate ad network optimization, which involves managing multiple ad networks and balancing fill rates against ad rates. Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Monetize More

OCTOBER 27, 2022

million in 2022 to $2.69 billion by 2027, with an average annual growth rate of 7%. Low MS per frame rating. 2022 BETA Release. Compared to other rewarded ad networks, MonetizeMore’s Pubguru Header Bidding technology gets you the highest RPMs and video ad fill rates. No download or installation barriers.

Non-Profit 52

Non-Profit Video Ads Header Bidding Fill rate 52

Brid.tv

DECEMBER 20, 2022

The table below shows average eCPMs (effective cost-per-mille) by country for iOS apps in 2022. With the right mobile advertising platform by your side, you will be able to easily sell ad inventory, achieve higher ad fill rates , and generate more revenue. However, we can still talk about averages. Australia $11 $6.5

Advertising 75

Advertising CPM Mobile Ads Banner 75

Single Grain

AUGUST 8, 2023

Case Study 1: Hestan Culinary Sees Over 300% Increase in BOFU ROAS After Switching to Programmatic Advertising Advertiser : Hestan Culinary Advertising Agency That Drove Success : Single Grain Challenge : Hestan Culinary experienced a continuous decline in performance during Spring 2022, posing a significant challenge.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Smart-Hub

JANUARY 4, 2023

For example, in the spring of 2022, we released a new version of our platform, SmartHub 2.0. Our clients switched to this version in May 2022, and by the end of July, you could see the impact the switch to the new platform had on their business. Among them: Fill Rate%, Render Rate%, Bid Rate%, SSP and DSP RCPM, Avg.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. In addition, in 2022, Xandr was named the exclusive technology and sales Netflix partner , helping Netflix with its first ad-supported plan.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Ad Monsters

MARCH 18, 2025

In 2022, GeoEdge observed programmatic technology being used as a tool for psychological warfare at the outbreak of the Russia-Ukraine war. Disinformation, scams, or malware in programmatic channels may influence advertisers to withdraw their budgets, leading to lost revenue and reduced fill rates.

Ad Ops 65

Ad Ops Fill rate Agency Ad Tech 65

Digiday

MARCH 13, 2023

programmatic business sees a 26% decrease in its CPMs when the content is flagged as unsafe but when fill rate is taken into account, that number becomes worse at 37%, according to Katherine Le Ruez, the director of commercial strategy and operations at The Guardian. On average, The Guardian’s U.K.

CPM 68

CPM Viewability Marketing Fill rate 68