Remove 2022 Remove Fill rate Remove Header Bidding
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How Publishers Can Make More Money With AdTech

Clearcode

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Q&A with Mintegral: How Western Publishers Can Maximize In-App Revenue in APAC

Digital Turbine

In Q1 of 2022, Mintegral launched bidding on the DT FairBid platform, adding even greater control and flexibility for ad buyers. Local partners can help navigate difficult-to-penetrate regions, such as China, by supporting ad placements, monetization strategy, improved fill rate, and optimized ad formats.

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What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

The most common auctioning method used in programmatic video advertising is video header bidding , which allows demand sources to place bids at the same time. This allows the advertiser to place a bid at a previously agreed upon CPM , but it doesn’t automatically guarantee a winning bid.

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15 Best Display Ad Networks for Publishers in 2022

Brid.tv

This includes features such as access to Google ADX and AdSense, managed header bidding, revenue reports, ad optimization and management, and more. The platform boasts high ad fill rates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats.

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10 Best CTV Advertising Platforms for Publishers in 2022

Brid.tv

For example, there is detailed performance tracking, which allows you to track impressions, fill rates, and more. SpringServe Key Features: CTV and OTT-focused video ad platform Advanced CTV advertising features Real-time analytics with instant optimization Video header bidding and direct connect Brand safety and ad fraud protection.

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Getting Started With Video Ad Monetization — Pro Tips for Publishers

Brid.tv

According to statistics from 2022, an estimated 92.8% Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory. On the other hand, if a publisher’s fill rate is low, they can lower the price floors to receive more ads.

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Best Gaming Ad Networks [2022]

Monetize More

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! They have a 100% fill rate in the UK and offer excellent CPM’s. They advise publishers on ad placement, run their own programmatic stack, and integrate with header bidding setups.