This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like headerbidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.
In Q1 of 2022, Mintegral launched bidding on the DT FairBid platform, adding even greater control and flexibility for ad buyers. Local partners can help navigate difficult-to-penetrate regions, such as China, by supporting ad placements, monetization strategy, improved fillrate, and optimized ad formats.
The most common auctioning method used in programmatic video advertising is video headerbidding , which allows demand sources to place bids at the same time. This allows the advertiser to place a bid at a previously agreed upon CPM , but it doesn’t automatically guarantee a winning bid.
This includes features such as access to Google ADX and AdSense, managed headerbidding, revenue reports, ad optimization and management, and more. The platform boasts high ad fillrates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats.
For example, there is detailed performance tracking, which allows you to track impressions, fillrates, and more. SpringServe Key Features: CTV and OTT-focused video ad platform Advanced CTV advertising features Real-time analytics with instant optimization Video headerbidding and direct connect Brand safety and ad fraud protection.
According to statistics from 2022, an estimated 92.8% Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fillrates drop due to expensive inventory. On the other hand, if a publisher’s fillrate is low, they can lower the price floors to receive more ads.
In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! They have a 100% fillrate in the UK and offer excellent CPM’s. They advise publishers on ad placement, run their own programmatic stack, and integrate with headerbidding setups.
million in 2022 to $2.69 billion by 2027, with an average annual growth rate of 7%. Low MS per frame rating. 2022 BETA Release. Compared to other rewarded ad networks, MonetizeMore’s Pubguru HeaderBidding technology gets you the highest RPMs and video ad fillrates.
Therefore, a high fillrate is ensured by ads from potential demand partners. Higher fillrates increase your ad revenue and yield. Try video ads for higher engagement and viewability, as they are the top ad format with a higher viewability rate, 73% in 2022. Use server-side headerbidding.
Therefore, a high fillrate is ensured by ads from potential demand partners. Higher fillrates increase your ad revenue and yield. Try video ads for higher engagement and viewability, as they are the top ad format with a higher viewability rate, 73% in 2022. Use server-side headerbidding.
Half of the year has gone by; Publishers might have expected several major developments in ad monetization in 2022. But they may have also faced a drop in ad revenue and the following issues: You won’t be receiving as many active bids for your ad impressions. A sudden decrease in CPMs rate.
Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fillrates, and increasing video revenue. This video ad network also covers various services, including improved video headerbidding and macros for GDPR compliance.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content