Digiday

OCTOBER 30, 2022

Federal Trade Commission published a report in September 2022 on these deceptive business tactics, writing that the regulator was “putting businesses on notice that the FTC will continue scrutinizing these practices.” So, dark patterns are showing up in data tracking opt-out notices ? The spotlight on dark patterns is turning brighter.

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Automatad Inc.

MARCH 17, 2022

Facebook’s parent company, Meta, estimates a loss of $10 billion in ad revenue in 2022 due to Apple’s privacy framework changes. Although, it is believed that this strategy might not stick for long as iPhone users made up about 47% of the total smartphone users in the US in 2021. . Data Source: eMarketer. Unified ID 2.0 (UID

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Automatad Inc.

MARCH 2, 2022

The ad industry is divided into two sides, as Belgian Data Protection Authority rules that IAB Europe’s Transparency and Consent Framework violates GDPR on multiple levels. Adding to the challenge, the US Congress recently introduced two bills to regulate privacy concerns related to online advertising during the start of 2022.

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Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

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Single Grain

MAY 16, 2023

Advertisers can also pay based on how long their ads are up on the website. This results in more converted leads than pop-up ads , surveys and any other type of ad that forces users to click on or watch something that doesn’t interest them. There’s a reason why: Close-up ads result in more impressions, clicks and engagements.

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Single Grain

JUNE 5, 2023

Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Statista ) The American pay-per-performance value makes up 24.4% Forbes ) Mobile commerce will make up 6% of this figure. billion during Black Friday in 2022. billion during Cyber Monday in 2022. from 2020 to 2027.

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VideoWeek

APRIL 28, 2023

The JIC was set up by Comcast-NBCUniversal, Paramount Global, Fox, Warner Bros. percent drop in Q4 2022 and 1.9 Some of the changes relate to the action plan submitted in response to the Belgian Data Protection Authority’s ruling that the TCF violates GDPR. Meta stock was up 11 percent following the results.

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Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The Email Marketer’s 4-Step Guide to GDPR Compliance. music gig, party or storefront).

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Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” By 2022 , chatbots will help businesses save over $8 billion per annum. Basic communication. Product recommendations.

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Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” By 2022 , chatbots will help businesses save over $8 billion per annum. Basic communication. Product recommendations.

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Mediavine

JANUARY 19, 2023

Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. We’ll ask ChatGPT about it when it catches up beyond 2021 data.) In 2023, five U.S. Which leads me to ….

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Mediavine

JANUARY 19, 2023

Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. We’ll ask ChatGPT about it when it catches up beyond 2021 data.) In 2023, five U.S. Which leads me to ….

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Pop-Up GDPR Cookies Ad Tech 52

Digiday

JUNE 8, 2022

But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up. Fabrick ID is a programmatic token that is made up of a variety of publisher-provided PII and is designed as a cookie replacement.

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VideoWeek

NOVEMBER 17, 2023

In this week’s Week in Review: OpenX announces a new initiative to clean up CTV supply, Canal+ launches a new SVOD service in the Netherlands, and buyers report dead links on YouTube campaign reports. DV noted the value of CTV to its business, growing its CTV measurement volume by 29 percent. Read on VideoWeek.

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VideoWeek

SEPTEMBER 9, 2022

IAB Europe vs GDPR to be Heard at Europe’s Highest Court. A European court has dismissed IAB Europe’s appeal against the landmark EU ruling that its Transparency and Consent Framework (TCF) violates GDPR. Snapchat Aims to Snap Up Millennial Users. Spend on UK Production Up for Broadcasters, Down for Streamers.

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Single Grain

DECEMBER 6, 2019

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). By 2022 , chatbots will help businesses save over $8 billion per annum. 55% of all American homes will own a smart speaker by 2022. Get A Free Consultation. 1 ) Artificial Intelligence.

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VideoWeek

OCTOBER 14, 2022

The streamer is signed up to BARB’s measurement service in the UK, as VideoWeek reported. The EU’s competition enforcer is lining up an antitrust fine for Google over anticompetitive practices in its ad tech business, which could be its fourth EU fine in excess of €1 billion, Reuters reported this week.

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AdvertiseMint

JANUARY 27, 2022

This article gives a full overview of the Banning Surveillance Targeting Act of 2022, covering the most important bits of legislation, key points, and the surrounding discussion. But what is the bill really about, what areas are most important for businesses and advertisers to be aware of, and how worried should the industry be? .

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Basis

JULY 11, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. AI Regulation Since its public release in 2022, generative AI has garnered a lot of hype —and for good reason.

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