Digiday

JULY 17, 2022

link] — Dina Srinivasan (@DinaSrinivasan) July 8, 2022. Google has been at pains to highlight its support of header bidding in Google Ad Manager in recent months. We have experience with the same remedies in other exchange markets. They fall short and 100% certain to fail–why Google offers them.

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Header Bidding Ad Server Ad Tech Demand Side Platform 88

Brid.tv

AUGUST 29, 2022

SpringServe Key Features: CTV and OTT-focused video ad platform Advanced CTV advertising features Real-time analytics with instant optimization Video header bidding and direct connect Brand safety and ad fraud protection. The post 10 Best CTV Advertising Platforms for Publishers in 2022 appeared first on Brid.TV.

Advertising 52

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Monetize More

MAY 10, 2022

For the rest of your advertising inventory, you’ve got header bidding , open bidding (exchange bidding), & private marketplaces. 99% of publishers depend on header bidding to get ad networks/exchanges to fill the remaining of their ad inventories.

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Header Bidding Ad Inventory Ad network Rich Media 52

Brid.tv

SEPTEMBER 26, 2022

This includes features such as access to Google ADX and AdSense, managed header bidding, revenue reports, ad optimization and management, and more. Yahoo supports basically every transaction model out there , from header bidding to programmatic direct and guaranteed deals.

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Monetize More

OCTOBER 18, 2022

Video as spend has already crossed over $50 billion as of 2022 and this will only go up. Why not cash in on the trend by adding video ads to your ad stack in 2022? Let’s take a look at some of the best video ad networks for 2022. Best video ad networks for 2022. Click here to find out more about OpenX here.

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Ad network Video Ads Ad Server Header Bidding 52

Monetize More

JUNE 27, 2022

We’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. Pubguru Dashboard : Sophisticated reporting for Ad operations & yield management including AI-powered header bidding, smart notifications, profit attribution reports, ad network reports, etc.

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Monetize More

JUNE 27, 2022

We’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. Pubguru Dashboard : Sophisticated reporting for Ad operations & yield management including AI-powered header bidding, smart notifications, profit attribution reports, ad network reports, etc.

Ad network 52

Ad network Header Bidding Ad Server Ad Exchange 52

Paleo AdTech

DECEMBER 10, 2023

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

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Header Bidding Ad Server Ad network Cookies 52

Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! They advise publishers on ad placement, run their own programmatic stack, and integrate with header bidding setups. The gaming niche is no exception.

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Ad Monsters

JUNE 3, 2024

First up, Dr. Fou refers to a 2022 Adalytics blog post that said, “ Gannett Media, the largest U.S. Fou refers to a 2022 Adalytics blog post that said, “ Gannett Media, the largest U.S. The Adalytics’ post highlighted that domain spoofing is a serious issue and implies that Gannett media was pulling a fast one to boost revenues.

Cookies 105

Cookies Header Bidding Ad Tech Media 105

Digital Turbine

DECEMBER 14, 2022

In Q1 of 2022, Mintegral launched bidding on the DT FairBid platform, adding even greater control and flexibility for ad buyers. Mintegral works with mediation platforms like DT FairBid, allowing the SDK ad network to scale easily into previously untapped regions. What’s the bottom line for app developers looking to grow globally?

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Fill rate Header Bidding A/B Testing Audience 98

Monetize More

SEPTEMBER 6, 2022

Whether guaranteed line items, header bidding, authorized buyers, programmatic guaranteed or open bidding exists in Ad Manager, this applies irrespective of the type of demand. You need to register the site regardless of planning to use AdX for the Child publisher or not.

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Ad Exchange Header Bidding Ad network 52

Smart-Hub

OCTOBER 18, 2022

When it comes to header-bidding auctions Prebid is a star of technology because it seamlessly enables unified auctions. This also allowed supply partners to receive an additional influx of money as they started connecting external demand through header-bidding auctions. In most cases, Prebid is used for such integrations.

Header Bidding 40

Header Bidding Ad Exchange Ad Tech Impressions 40

Monetize More

JULY 14, 2022

Since MonetizeMore runs vignettes along with our PubGuru header bidding wrapper, most publishers get a 20% + session RPM uplift quickly. Open the domain. Right click > inspect. Enable device toggle. Click any eligible link. You should see a full-page ad. Conclusion.

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InMobi

JANUARY 18, 2023

Following the path of California’s CPRA , Virginia became the second state to pass a comprehensive data privacy law in March 2022 with the Virginia Consumer Data Protection Act (VCDPA). The same will be applicable for our mediation partners and supported header bidding solutions.

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Adtelligent

JULY 1, 2020

Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022. billion in 2022. For this, Prebid.org, an innovative ad tech organization, created a User ID module as a key element of the Prebid open-source header bidding software suite.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Brid.tv

FEBRUARY 9, 2023

According to statistics from 2022, an estimated 92.8% Set Up Header Bidding Header bidding allows publishers to set up auctions for their ad inventory, making the demand partners bid for ad placement in real time. of online users watch video content weekly. FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

NewProgrammatic

MARCH 15, 2022

But if you think that you know exactly what search ads are, and that everything has been already said about search advertising in 2022, then you might wanna take a second to read through this article. In 2022, more than ever, time and health are more precious than money. The post What are Search Ads and How do they work in 2022?<span

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Monetize More

AUGUST 18, 2022

This post was most recently updated on August 25th, 2022 Using ad placements that maximize your ad revenue without crushing the overall user experience is considered the holy grail for many publishers. Header bidding. Ads with high viewability scores are more likely to be seen than ads with low viewability scores.

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Monetize More

AUGUST 2, 2022

They can do this by deploying header bidding, CPM flooring, native advertising, and determining the correct ad placement. Amazon publisher services are one of the best publisher mobile ad networks with excellent user engagement. Yield Optimization. You should also inquire if they have account managers to help you manage your ad space.

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Ad network Mobile Ads Banner Non-Profit 52

Paleo AdTech

JUNE 8, 2021

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

Header Bidding 40

Header Bidding Ad Server Ad network Cookies 40

InMobi

NOVEMBER 14, 2022

We’ve partnered with Tenjin to produce a report focused on key aspects of the ad monetization market in October 2022. We also expect our native inventory and revenue to growth exponentially as we’ve just announced our closed beta for native ad monetization on our header bidding integration with AppLovin MAX.

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Header Bidding Banner Impressions Marketing 52

Monetize More

AUGUST 26, 2022

Header bidding – Publishers offering ad space to multiple ad exchanges. Above the fold or ATF – Refers to the space at the top of a web page that appears right after the site loads. It is the most popular and profitable ad placement on most websites. The key to generating consistent ad revenue flow.

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Monetize More

AUGUST 26, 2022

Header bidding – Publishers offering ad space to multiple ad exchanges. Above the fold or ATF – Refers to the space at the top of a web page that appears right after the site loads. It is the most popular and profitable ad placement on most websites. The key to generating consistent ad revenue flow.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Automatad Inc.

JANUARY 17, 2022

An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. Ad-supported Media Share in 2022. Meanwhile, Google would tell the advertisers that the winning bid was $18. leah_nylen) January 14, 2022.

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Automatad Inc.

FEBRUARY 9, 2023

While announcing Q1 2022 earnings , Mark Zuckerberg, CEO of Meta, highlighted that videos account for 50% of total time spent on Facebook, and Reels have become the fastest-growing content format on both Facebook and Instagram. Would you like to learn how Header Bidding can improve the monetization of your content?

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Monetize More

JANUARY 18, 2023

Our CEO, Kean Graham’s tips for publisher success in 2023 2022 was a crazy year for publishers with the start of the AdOps recession. Header bidding still ruled the programmatic industry, while the thorn in many publishers’ side (ad blocking) continued to grow.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Paleo AdTech

MARCH 17, 2023

in 2022 with our friend Zach Rodgers , Eric Seufert and Mike Shields , and he recently launched yet another company, called LaunchScience , focused on product launch workflow and content. Ari co-founded Marketecture.tv The latter was written so fast that some of us suspected supernatural intervention.

Non-Profit 59

Non-Profit Header Bidding Ad Tech Ad network 59

Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory.

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Monetize More

OCTOBER 27, 2022

million in 2022 to $2.69 2022 BETA Release. Compared to other rewarded ad networks, MonetizeMore’s Pubguru Header Bidding technology gets you the highest RPMs and video ad fill rates. In the next five years, the global H5 games market is expected to expand from $832.21 No download or installation barriers.

Non-Profit 52

Non-Profit Video Ads Header Bidding Fill rate 52

Paleo AdTech

DECEMBER 10, 2023

in 2022 with our friend Zach Rodgers , Eric Seufert and Mike Shields , and he recently launched yet another company, called LaunchScience , focused on product launch workflow and content. Ari co-founded Marketecture.tv The latter was written so fast that some of us suspected supernatural intervention.

Non-Profit 52

Non-Profit Header Bidding Ad Tech Ad network 52

Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers video header bidding, which is highly sought-after by larger publishers. Netflix choosing Xandr only further highlights the platform’s quality and scale.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Relevant-Digital

JANUARY 30, 2023

In 2022, programmatic advertising continued to have a significant impact on publishers, offering them a more efficient and automated way to sell ad inventory.

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AdPushup

JULY 22, 2022

Half of the year has gone by; Publishers might have expected several major developments in ad monetization in 2022. But they may have also faced a drop in ad revenue and the following issues: You won’t be receiving as many active bids for your ad impressions. A sudden decrease in CPMs rate. Ad personalization expectations [.].

Impressions 52

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Exchange Wire

JULY 19, 2022

Broadsign, the leading out-of-home (OOH) advertising platform, today (July 19th, 2022) released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the [.].

Media 52

Media Header Bidding Advertising 52

Admixer

APRIL 27, 2021

On March 30, the Admixer team rolled out solutions that will help online publishers to save their advertising revenues after the elimination of 3rd-party cookies at the beginning of 2022.

Cookies 52

Cookies Header Bidding Advertising 52

PubMatic

MARCH 19, 2025

Weve been leaders in curation, launching Connect in 2022 as a fully integrated audience platform designed to simplify curated campaign creation and management. Our integrated platform seamlessly connects advertisers, publishers, and commerce and data partners, optimizing deals throughout the campaign lifecycle for better performance.

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