Martech Series

AUGUST 11, 2022

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices. In Q2 2022, CTV accounted for 38% of all impressions served, the same share it had in Q1, and a modest gain year-over-year. The report covers video ad serving in the U.S.

Impressions 84

Impressions Food Education Video Ads 84

VideoWeek

JANUARY 12, 2023

Sports streaming company DAZN Group became the highest-grossing sports app in 2022, according to its Annual Review published today. billion hours were streamed in 2022, alongside 8 billion social media impressions. “In 2022, DAZN created more ways for brands to reach our customers, both on and off our platform.”

Impressions 111

Impressions Marketing Advertising Media 111

Marketing Dive

SEPTEMBER 9, 2022

The alcohol industry tempered its approach to TV advertising in the first seven months of 2022, with beer taking the biggest hit.

Impressions 98

Impressions Advertising 98

Martech

DECEMBER 16, 2022

If there’s one way to not impress the executive team, it’s presenting data and displaying charts and graphics with little to no context. For example, marketing operations teams struggled with retaining talent due to the competitive market in 2022. (If you are, make agreeing on what’s important your number 1 item to fix next year!)

Impressions 101

Impressions Marketing Shipping Audience 101

Martech Series

JULY 19, 2022

AdPlayer.Pro reports the daily video ad serving volumes exceeded 52,000,000 in April – June 2022. According to the official company’s announcement, in Q2 2022 the number of video ad impressions served daily in direct partnership with the AdPlayer.Pro’s publishers exceeded 52,000,000,000.

Video Ads 93

Video Ads Ad Tech Impressions MarTech 93

Chief Martech

APRIL 26, 2022

we’ll release the 2022 marketing technology landscape, along with a State of Martech report. The only question is by how much has the 2022 landscape shrunk.” All those headlines naturally give the impression of massive consolidation. What will the 2022 martech landscape reveal? It’s impressive.

MarTech 106

MarTech Impressions Marketing 106

Martech

JANUARY 22, 2025

For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). ad spend on Meta properties saw 15% year-over-year growth in 4Q 2024. Walmart Sponsored Products.

CPM 110

CPM Demand Side Platform Media Impressions 110

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. Here are the largest IT mergers and acquisitions that have been announced, closed, or are currently under consideration for 2022. (so Broadcom’s acquisition of VMWare.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising 91

Advertising Impressions CPM Cookies 91

MNTN

MARCH 31, 2023

The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022. Connected TV was a key driver for video’s popularity, with CTV programmatic ad spend growing from 19% of total budgets in 2020 to 30% in 2022.

Retail 98

Retail Impressions Video Ads Social Advertising 98

Martech

DECEMBER 30, 2022

4 marketing lessons learned in 2022. The advice I shared in 2022 can guide you through 2023. We’ve seen significant investment in email by our clients in 2022. That’s the advice I shared a year ago in my forecast for 2022. “), finding that elusive work-life balance would become a priority in 2022.

Marketing 23

Marketing Communications MarTech Retail 23

Digital Turbine

AUGUST 8, 2022

In this edition of Mobile Monday, we’re covering Apple’s reported interest in mobile advertising , the top apps for downloads in the first half of 2022, and Google’s new tool for programmatic advertising transparency. We’re over halfway through the year, so looking back to the first half of 2022, what apps came out on top?

eCommerce 98

eCommerce Demand Side Platform Impressions Advertising 98

Single Grain

JUNE 15, 2022

A reputation management agency can help you take control of the impression you’re giving both online and offline. They can enhance the quality of your campaigns, make sure you’re targeting the right customers, and eliminate any marketing efforts which might be making the wrong impression. Top 5 Reputation Management Companies.

SEO 105

SEO Agency Audience Public Relations 105

Aronson Ads

NOVEMBER 16, 2022

According to the farmer’s almanac , the 2022-2023 winter weather forecast is predicting record-breaking below-zero temperatures as well as storms bringing a mix of rain and heavy snow. 2022 Nissan Altima AWD. 2022 Ford Bronco Sport. 2022 Chevy Tahoe.

Electronics 89

Electronics Impressions Advertising Marketing 89

Basis

JULY 22, 2022

eMarketer Social Media Update: Q2 2022 [:15]. They found that 92% of people seek out comments about brands or products, and 68% say their impression of a brand is changed because of conversations they read on social platforms. What’s new in the realms of paid search and social media?

Banner 93

Banner Conversion Entertainment Impressions 93

Martech Series

AUGUST 16, 2022

With impressive three-year revenue growth, Quiq receives ranking No. The companies on the 2022 Inc. 1478 Ranking on the 2022 Inc. 1478 among America’s fastest-growing private companies. 1478 on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The post Quiq Earns No.

Conversion 87

Conversion MarTech Impressions Marketing 87

Martech Series

JULY 11, 2022

Contentsquare, the global leader in digital experience analytics, announced their inaugural Fast 100 2022 report. Poor website speed can completely derail an otherwise inspiring digital experience, and with the global bounce rate at 50% across industries, it has never been more important for brands to make a good first impression.”

Retail 89

Retail Fashion eCommerce SEO 89

Ad Monsters

DECEMBER 16, 2022

In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. The post What Is Decoder and Why Are These the 6 Best of 2022? Are you looking for a better understanding of Data Clean Rooms? If so, this series is for you. .

Cookies 97

Cookies Pop-Up Ad Tech Retail 97

Martech Series

OCTOBER 4, 2022

Pure IP, a global provider of enterprise voice communications, picked up two honours at the Comms Council Awards 2022 – a win for Best Multi-National Solution and Highly Commended for the Best Internet Telephony Service Provider (ITSP) Large Enterprise Award. ” Said Gary Forrest, CEO of Pure IP. .

Communications 87

Communications MarTech Impressions Marketing 87

Martech Series

DECEMBER 19, 2022

In addition, Prisma Media, extended its partnership with TripleLift in France to its entity, Groupe Cerise, after native programmatic revenue share exceeded 40% in 2022 with TripleLift’s platform, up 8.2% Prisma Media also credits TripleLift’s native formats with a nearly one billion incremental impression growth.

Native Advertising 92

Native Advertising Brand Lift Audience Advertising 92

NewProgrammatic

APRIL 28, 2022

In 2022, fintech solutions are much more welcome and will only keep on changing the retail industry as we know it today. The industry has already learned how to tame programmatic advertising possibilities, and use those to win specifically targeted ad impressions. No steps include a major financial institution or a bank.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

Martech Series

DECEMBER 29, 2022

Spectra Vail Award Recognition: 2022-2023 Cloud Awards – Spectra Vail was shortlisted for Best Cloud Data Management Solution for the 2022-2023 Cloud Awards. Digital Media World Awards – Spectra Vail won the 2022 Digital Media World Awards in the Storage category.

Entertainment 81

Entertainment Manufacturing Media MarTech 81

Martech Series

NOVEMBER 16, 2022

We congratulate each winner on their impressive achievements.” Overall, 2022 Technology Fast 500 companies achieved revenue growth ranging from 241% to 125,138% from 2018 to 2021, with median growth of 611%. About the 2022 Deloitte Technology Fast 500.

MarTech 90

MarTech Impressions Media Marketing 90

Martech Series

SEPTEMBER 26, 2022

The Promotion Optimization Institute (POI), the leading resource for marketing, trade and merchandising executives, today released its 2022 POI Enterprise Planning Vendor Panorama (EPx) report, an annual analysis and survey of 19 Global Solutions Providers.

Manufacturing 83

Manufacturing Retail Food ROI 83

Martech Series

DECEMBER 20, 2022

Three DemandScience Brand Ambassadors won tournaments on three different continents in 2022 showcasing how talented the DemandScience team is. Also of note is that Brand Ambassador Cameron Young was overwhelmingly voted 2022 PGA TOUR Rookie of the Year by the TOUR’s membership. In June, Matt Fitzpatrick captured the U.S.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Martech

SEPTEMBER 24, 2024

It’s as if we regressed to the early 2000s when we were all about the number of eyeballs, list size and impressions. The average marketing budget is 7.7% of total revenue, down from a high of 11% in 2020 and 9.1% What’s more troubling is what companies are spending their money on.

ROI 121

ROI MarTech Marketing Agency 121

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Snapchat ad types allow you to showcase your items utilizing immersive, full-screen mobile advertising to make a lasting impression. Immersive experience. Low entry cost. More conversion options.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Martech Series

JANUARY 27, 2023

billion consumer impressions (emails sent), encompassing 8.6 billion permutations, between Jan 1-Dec 15, 2022. Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible.

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech Series

AUGUST 16, 2022

. (“Ansira”), an independent global marketing services and solutions company with proprietary channel, website, and advertising technology, announced the company’s momentum-building first half of 2022. ” Expanded Client Roster. . ” Expanded Client Roster.

MarTech 87

MarTech Impressions Retail Marketing 87

Digiday

DECEMBER 29, 2022

As 2022 is coming to an end, Digiday takes a look back on some of the strangest product launches and brand collaborations of the year. The brand can bring experiences to a new set of consumers that hopefully creates both buzz and intrigue and it’s the perfect time to make a strong first impression,” said Areyan.

Food 88

Food Impressions Media Agency 88

VideoWeek

NOVEMBER 6, 2024

Marking the calendar The increase continues 15 years of rising ad spend for a quarter that has grown steadily since the 2009 financial crisis – with the exception of Q4 2022, when the UK ad market fell into recession. percent YoY.

Impressions 59

Impressions Communications Advertising Marketing 59

Martech

FEBRUARY 11, 2025

Ill also include a B2B email example where I combined multiple biases with an appeal to four types of buyers a challenging task but one that delivered impressive results. seconds reading an email, per a 2022 Litmus study. ” Ethical use: Don’t inflate the original pricing. Email readers spent an average of 8.97

A/B Testing 110

A/B Testing Clickbait Conversion Impressions 110

Martech Series

JULY 15, 2022

The 2022 SaaS Awards shortlisted the AI-powered, conversational video startup as Best Newcomer and Best Product for Non-Profits or Education . SaaS Awards finalists will be announced on Tuesday 23 August 2022, with the ultimate category winners announced on Tuesday 13 September 2022.

Non-Profit 109

Non-Profit Education Conversion Communications 109

MNTN

SEPTEMBER 15, 2023

By category, after the political ad frenzy of the 2022 midterms cooled down, there was (unsurprisingly) a dip in spending for law and politics on CTV. And when it comes to CTV platforms, the big champion is Roku — maintaining their dominance with almost 40% of CTV ad impressions in Q1 2023.

Advertising 98

Advertising Impressions Food Communications 98

Martech

OCTOBER 13, 2022

After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. Source: 2022 Optmyzr study of RSA performance of 13,671 randomly chosen Google Ads accounts.

Conversion Rate 108

Conversion Rate CPA Impressions Conversion 108

Martech Series

AUGUST 17, 2022

White Bullet’s Q2 2022 Ad Funded Piracy Report for Sygna? to the Polish ad industry; with the cyber security company providing quarterly updates around trends in ad impressions and revenue. Marketing Technology News: OneTrust Named to the 2022 Forbes Cloud 100. websites during the latest quarter.

Marketing 87

Marketing Impressions MarTech Entertainment 87

Martech Series

JULY 8, 2022

The startup hub Born2Global Centre announced that the ‘AI data company’ AIMMO had participated in the Data + AI Summit 2022 and the ADAS & Autonomous Vehicle Technology Expo 2022 in a bid to gain a foothold in the global AI and data market.

Marketing 110

Marketing AutoMobile Machine Learning Manufacturing 110