Adweek

APRIL 10, 2023

Since its launch in November 2022, ChatGPT, the chatbot developed by OpenAI, has been inescapable. Across the business world and society as a whole, people have been equal parts amused by its capabilities, excited for its potential and impressed by its iterations like GPT-4.

Impressions 282

Impressions Marketing 282

VideoWeek

JANUARY 12, 2023

Sports streaming company DAZN Group became the highest-grossing sports app in 2022, according to its Annual Review published today. billion hours were streamed in 2022, alongside 8 billion social media impressions. “In 2022, DAZN created more ways for brands to reach our customers, both on and off our platform.”

Impressions 111

Impressions Marketing Advertising Media 111

Martech

DECEMBER 16, 2022

If there’s one way to not impress the executive team, it’s presenting data and displaying charts and graphics with little to no context. For example, marketing operations teams struggled with retaining talent due to the competitive market in 2022. (If you are, make agreeing on what’s important your number 1 item to fix next year!)

Impressions 89

Impressions Marketing Shipping Audience 89

Marketing Dive

SEPTEMBER 9, 2022

The alcohol industry tempered its approach to TV advertising in the first seven months of 2022, with beer taking the biggest hit.

Impressions 98

Impressions Advertising 98

Exchange Wire

MAY 31, 2022

Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of contextual targeting. The post How Cookieless Targeting Tactics Will Drive Impressive Performance appeared first on ExchangeWire.com.

Impressions 59

Impressions Advertising 59

MNTN

MARCH 31, 2023

The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022. Connected TV was a key driver for video’s popularity, with CTV programmatic ad spend growing from 19% of total budgets in 2020 to 30% in 2022.

Retail 98

Retail Impressions Video Ads Social Advertising 98

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising 79

Advertising Impressions CPM Cookies 79

Digital Turbine

JUNE 22, 2022

According to Mobile Market 2022-2026 Forecast Report , Google Play will contribute 143 billion downloads with 5.2% According to Mobile Market 2022-2026 Forecast Report , Google Play will contribute 143 billion downloads with 5.2% billion downloads in 2022. Global Mobile App Download Forecast . App Store Countries by Downloads.

Impressions 52

Impressions Marketing 52

Ad Colony

JUNE 22, 2022

According to Mobile Market 2022-2026 Forecast Report , Google Play will contribute 143 billion downloads with 5.2% According to Mobile Market 2022-2026 Forecast Report , Google Play will contribute 143 billion downloads with 5.2% billion downloads in 2022. Global Mobile App Download Forecast. App Store Countries by Downloads.

Impressions 52

Impressions Marketing 52

Chief Martech

APRIL 26, 2022

we’ll release the 2022 marketing technology landscape, along with a State of Martech report. The only question is by how much has the 2022 landscape shrunk.” All those headlines naturally give the impression of massive consolidation. What will the 2022 martech landscape reveal? It’s impressive.

MarTech 105

MarTech Impressions Marketing 105

YieldBird

JULY 25, 2023

Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving trends and key drivers that shaped the digital advertising landscape in 2022. billion in 2022. increase in ad spend, reaching an overall valuation of €90.1

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

YieldBird

JULY 25, 2023

Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving trends and key drivers that shaped the digital advertising landscape in 2022. billion in 2022. increase in ad spend, reaching an overall valuation of €90.1

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

Martech

JANUARY 18, 2022

Somebody asked me what my predictions for 2022 would be, and I answered, “I don’t know what you can predict because there’s something crazy happening all the time.” Friends, we have plenty of opportunities to use what we have learned over the last two years to create an effective marketing plan for 2022.

Marketing 136

Marketing Agency Impressions MarTech 136

Digiday

OCTOBER 26, 2022

In 2022, being familiar with how a business or brand appears in search results is only the first step in managing online reputation, which is quickly becoming a defining — if not the defining — aspect of managing the overall reputation of a business or brand. Jesse Boskoff, Chief Operating Officer, Status Labs.

Impressions 81

Impressions SEO Media Conversion 81

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. Here are the largest IT mergers and acquisitions that have been announced, closed, or are currently under consideration for 2022. (so Broadcom’s acquisition of VMWare.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Martech Series

FEBRUARY 7, 2023

AdPlayer.Pro, an international provider of outstream video advertising tech solutions, has announced the Q4 2022 business results. In Q4 2022 AdPlayer.Pro also released new functionality in its ad-enabled video player technology, i.e. expanding content integration capabilities in the advertising Demand with video playlists.

Video Ads 52

Video Ads Ad Tech Impressions MarTech 52

Digital Turbine

AUGUST 8, 2022

In this edition of Mobile Monday, we’re covering Apple’s reported interest in mobile advertising , the top apps for downloads in the first half of 2022, and Google’s new tool for programmatic advertising transparency. We’re over halfway through the year, so looking back to the first half of 2022, what apps came out on top?

eCommerce 98

eCommerce Demand Side Platform Impressions Advertising 98

Martech Series

DECEMBER 9, 2022

Coveo is an essential enabler of our philosophy in focusing on the customer, and with their AI, relevance, and personalization, we can create smooth and impressive website experiences that feel easy and natural. The post Coveo Announces the Winners of the 2022 Coveo Relevance Awards appeared first on MarTech Series. Athenahealth.

eCommerce 70

eCommerce Machine Learning Conversion Rate Impressions 70

Aronson Ads

NOVEMBER 16, 2022

According to the farmer’s almanac , the 2022-2023 winter weather forecast is predicting record-breaking below-zero temperatures as well as storms bringing a mix of rain and heavy snow. 2022 Nissan Altima AWD. 2022 Ford Bronco Sport. 2022 Chevy Tahoe.

Electronics 90

Electronics Impressions Advertising Marketing 90

Martech Series

JULY 20, 2022

Association’s 2022 Outstanding Merchandising Achievement Award in the Carbonated Drinks category, Temporary Division. In partnership with a Coca-Cola bottling group, Tag and supplier partner Green Bay Packaging, created an impressive Coca-Cola holiday display. The post Tag Receives Gold for 2022 Shop!

Retail 85

Retail Impressions Communications MarTech 85

Martech Series

DECEMBER 29, 2022

Spectra Vail Award Recognition: 2022-2023 Cloud Awards – Spectra Vail was shortlisted for Best Cloud Data Management Solution for the 2022-2023 Cloud Awards. Digital Media World Awards – Spectra Vail won the 2022 Digital Media World Awards in the Storage category.

Entertainment 81

Entertainment Manufacturing Media Impressions 81

Martech Series

AUGUST 16, 2022

With impressive three-year revenue growth, Quiq receives ranking No. The companies on the 2022 Inc. 1478 Ranking on the 2022 Inc. 1478 among America’s fastest-growing private companies. 1478 on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The post Quiq Earns No.

Conversion 87

Conversion MarTech Impressions Marketing 87

Martech Series

OCTOBER 4, 2022

Pure IP, a global provider of enterprise voice communications, picked up two honours at the Comms Council Awards 2022 – a win for Best Multi-National Solution and Highly Commended for the Best Internet Telephony Service Provider (ITSP) Large Enterprise Award. ” Said Gary Forrest, CEO of Pure IP. .

Communications 87

Communications MarTech Impressions Marketing 87

Martech Series

JULY 12, 2022

the world’s leading connections platform, finished June 2022 with impressive customer and overall business growth. ” Impressive Customer Adoption and Overall Business Growth. The post Bitly Achieves 60+% Year Over Year Customer Growth in First Half of 2022 appeared first on MarTech Series.

Impressions 83

Impressions Audience MarTech Marketing 83

Martech Series

DECEMBER 19, 2022

In addition, Prisma Media, extended its partnership with TripleLift in France to its entity, Groupe Cerise, after native programmatic revenue share exceeded 40% in 2022 with TripleLift’s platform, up 8.2% Prisma Media also credits TripleLift’s native formats with a nearly one billion incremental impression growth.

Native Advertising 92

Native Advertising Brand Lift Audience Advertising 92

Martech Series

JULY 11, 2022

Contentsquare, the global leader in digital experience analytics, announced their inaugural Fast 100 2022 report. Poor website speed can completely derail an otherwise inspiring digital experience, and with the global bounce rate at 50% across industries, it has never been more important for brands to make a good first impression.”

Retail 89

Retail Fashion eCommerce SEO 89

Martech Series

SEPTEMBER 26, 2022

The Promotion Optimization Institute (POI), the leading resource for marketing, trade and merchandising executives, today released its 2022 POI Enterprise Planning Vendor Panorama (EPx) report, an annual analysis and survey of 19 Global Solutions Providers.

Manufacturing 83

Manufacturing Retail Food ROI 83

Martech Series

JUNE 29, 2022

Abnormal Security, the leading behavioral AI-based email security platform, today announced it has won the 2022 Microsoft Rising Azure Technology Partner of the Year Award. We are thrilled to be recognized as the 2022 Rising Azure Technology Partner of the Year,” said Evan Resier, CEO and co-founder of Abnormal Security.

Impressions 82

Impressions MarTech Marketing 82

Ad Monsters

DECEMBER 16, 2022

In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. The post What Is Decoder and Why Are These the 6 Best of 2022? Are you looking for a better understanding of Data Clean Rooms? If so, this series is for you. .

Cookies 97

Cookies Pop-Up Ad Tech Retail 97

Martech Series

NOVEMBER 16, 2022

We congratulate each winner on their impressive achievements.” Overall, 2022 Technology Fast 500 companies achieved revenue growth ranging from 241% to 125,138% from 2018 to 2021, with median growth of 611%. About the 2022 Deloitte Technology Fast 500.

MarTech 90

MarTech Impressions Media Marketing 90

Martech Series

JULY 14, 2022

More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion , the leading premium CTV/OTT advertising solution for regional and local advertisers. The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Single Grain

JUNE 15, 2022

A reputation management agency can help you take control of the impression you’re giving both online and offline. They can enhance the quality of your campaigns, make sure you’re targeting the right customers, and eliminate any marketing efforts which might be making the wrong impression. Top 5 Reputation Management Companies.

SEO 105

SEO Agency Audience Public Relations 105

Exchange Wire

OCTOBER 4, 2022

The shortlist for The Wires Global 2022 awards has been revealed by ExchangeWire, with Quantcast and Digital Turbine leading the finalists, each amassing an impressive ten shortlisted entries. Lead The Wires Awards 2022 Shortlist appeared first on ExchangeWire.com. Now in its [.].

Impressions 52

Impressions 52

Martech Series

DECEMBER 20, 2022

Three DemandScience Brand Ambassadors won tournaments on three different continents in 2022 showcasing how talented the DemandScience team is. Also of note is that Brand Ambassador Cameron Young was overwhelmingly voted 2022 PGA TOUR Rookie of the Year by the TOUR’s membership. In June, Matt Fitzpatrick captured the U.S.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Unruly

AUGUST 16, 2022

NEW YORK , August 16, 2022 — Tremor International Ltd. The post Tremor International Reports Results for the Second Quarter and Six-Month Period Ended June 30, 2022 appeared first on Unruly. To read the full release, click HERE.

Impressions 52

Impressions Media Advertising Marketing 52

Basis

JULY 22, 2022

eMarketer Social Media Update: Q2 2022 [:15]. They found that 92% of people seek out comments about brands or products, and 68% say their impression of a brand is changed because of conversations they read on social platforms. What’s new in the realms of paid search and social media?

Banner 82

Banner Conversion Entertainment Impressions 82

Martech Series

AUGUST 24, 2022

Wishpond attained 55% year-over-year revenue growth in Q2-2022 with revenue of $5.0 The Company achieved positive cash flow from operating activities in Q2-2022. Wishpond exceeded $20 million annualized revenue run-rate (1) for the first time in Q2-2022. Wishpond Technologies Ltd. , million in annual cost savings.

Pop-Up 73

Pop-Up MarTech eCommerce Impressions 73