Martech Series

JUNE 29, 2022

Blue Yonder announced it has been named a finalist of Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods 2022 Microsoft Partner of the Year Awards. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow. “I

Manufacturing 73

Manufacturing Retail Machine Learning MarTech 73

Martech Series

JULY 8, 2022

The startup hub Born2Global Centre announced that the ‘AI data company’ AIMMO had participated in the Data + AI Summit 2022 and the ADAS & Autonomous Vehicle Technology Expo 2022 in a bid to gain a foothold in the global AI and data market.

Marketing 110

Marketing AutoMobile Machine Learning Manufacturing 110

Ad Monsters

MAY 13, 2024

The cookie was never able to live up to its promise , as I wrote in 2022. The Great Accelerator: AI The whole data revolution and one-to-one marketing scheme had a valuable technology in its corner: machine-learning based AI. A more recent form of machine learning — generative AI — is now a topic du jour.

Advertising 131

Advertising Cookies Machine Learning GDPR 131

Martech Series

NOVEMBER 23, 2022

VSBLTY Groupe Technologies Corp, a leading software provider of security and retail analytics technology, announced that the company has been named “Most Promising Data Analytics Solutions Provider 2022” by CIOReview magazine. These solutions help improve the guest experience and leave a lasting brand impression on customers.

Impressions 81

Impressions Retail Machine Learning Audience 81

Martech

OCTOBER 13, 2022

After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. Source: 2022 Optmyzr study of RSA performance of 13,671 randomly chosen Google Ads accounts.

Conversion Rate 108

Conversion Rate CPA Impressions Conversion 108

Martech Series

NOVEMBER 15, 2022

By 2030, without intervention, they may account for eight percent or more, as next-generation workloads like artificial intelligence (AI), machine learning (ML), and high-performance computing (HPC) increase energy and resource demands. However, these workloads demand massive volumes of data and computing power.

Machine Learning 85

Machine Learning Manufacturing MarTech Impressions 85

Martech Series

SEPTEMBER 15, 2022

Each woman nominated for an ISG Woman in Digital Award has made outstanding, impressive contributions to the digital world,” said Lois Coatney, partner and president, ISG, and executive sponsor of the ISG Women in Digital program. “It Honorable Mention: Roshanak Houmanfar, vice president, machine learning products, integrate.ai.

Machine Learning 81

Machine Learning Impressions MarTech Marketing 81

Martech

JUNE 2, 2023

The results were not that impressive: Out of the 42 questions we asked, ChatGPT only provided 12 answers we’d deem acceptable and send on to our clients, a success rate of just 29%. For example, Google only officially announced the deprecation of Universal Analytics in 2022, so ChatGPT couldn’t say when this would be.

Machine Learning 103

Machine Learning Shipping MarTech Impressions 103

Martech Series

OCTOBER 4, 2022

I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMe’s impressive global growth trajectory.”. In January 2022, funds advised by Mayfair Equity Partners acquire a majority stake in LoopMe. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. “I

Machine Learning 89

Machine Learning Impressions MarTech Banner 89

Martech

AUGUST 25, 2022

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Instead, machine learning determines on the fly what queries could be relevant and then generates a dynamic ad for each. Source (Optmyzr internal data from May 2022.

Machine Learning 107

Machine Learning Conversion Geo targeting Audience 107

Basis

NOVEMBER 18, 2022

Third impressions are everything…”. But regulators and consumer behavior have made it crystal clear that businesses need to prioritize consumer privacy now: 2022 has been a landmark year for data privacy-focused regulation , and regulators are cracking down like never before: just ask Sephora , BNSF Railway Co. ,

Machine Learning 98

Machine Learning Cookies Retargeting Audience 98

Martech Series

AUGUST 9, 2022

The Constellation report also confirms the findings of an independent analysis completed by MITRE Engenuity of TripleBlind and other cybertechnologies in February 2022. And the company has impressive reference implementations with prestigious institutions such as the Mayo Clinic.”.

Machine Learning 83

Machine Learning MarTech Impressions Marketing 83

Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Monetize More

JANUARY 18, 2023

Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. In other words using data, machine-learning technology and a set of tools RTB makes sure that ads are delivered to the right audience via programmatic inventory.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech Series

SEPTEMBER 16, 2022

Agora , Inc, a pioneer and leading platform for real-time engagement APIs, announced the full lineup of speakers for its flagship RTE2022 conference, which is set to take place from October 10 to October 12, 2022. Bose – Marko Stamenovic , Principal Machine Learning Engineer: Panelist at Seeing is Believing, But Is Hearing session.

Machine Learning 82

Machine Learning Entertainment Impressions MarTech 82

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. It is designed to replace human interference and negotiations with AI optimization and machine learning. On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB).

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Basis

NOVEMBER 23, 2022

Look no further than the 2022 FIFA World Cup. This is especially critical when it comes to programmatic advertising, as it will protect you from inadvertently bidding on any undesired impressions. Case in point? Take, for example, the myriad controversies surrounding Twitter.

Advertising 98

Advertising Machine Learning Media Audience 98

Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. billion impressions daily and work with over 1,000 clients worldwide.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Martech Series

OCTOBER 13, 2022

Powering highly individualized and orchestrated customer experiences for over 1300 retailers and brands worldwide, Insider achieved unicorn status in March of 2022 securing a $121 million Series D funding at a $1.22 I am very proud to be part of such an impressive team and culture.”

Machine Learning 80

Machine Learning Retail Impressions MarTech 80

Digital Remedy

APRIL 26, 2022

Digital Remedy officially announced that Matt Sotebeer has joined its leadership team as a part of the company’s growth strategy for 2022 and beyond. . Digital Remedy has an immense opportunity—both currently and in the future—to transform the digital media space.

Machine Learning 52

Machine Learning Ad Tech Impressions Agency 52

Martech

APRIL 4, 2024

It’s in the most impressive startup mode ever seen with investors lining up to throw money at it. In 2022, OpenAI had $544.5 Unfortunately, there’s no way in heck its expenses last year were anywhere near the 2022 levels. Given that its biggest partner is Microsoft there’s little risk the cash will stop flowing. “$416.45

MarTech 78

MarTech SEO Machine Learning Impressions 78

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Book My Free Marketing Consultation. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. Engagement with Paid Ads: Impressions, CTR, CPC/Mille, Conversions, etc.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Digiday

MARCH 9, 2023

Static ads are wasted impressions. For example, in 2022, KERV client data showed that CTR increased by more than 30% year-over-year on holiday retail ads using interactive video technology. The goal is obviously to reduce waste and make advertising more accountable. Across KERV retail clients, CTR averaged 1.5%. “An

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

Martech Series

JUNE 30, 2022

Significantly improving performance for Machine Learning and Analytics use cases. Marketing Technology News: Five Trends and Predictions for Events in 2022. This Universal Data Language is specific to each business, and allows for dramatically reduced time spent in data preparation. MassMutual. Capital One. Axel Springer. “AI

Machine Learning 72

Machine Learning MarTech Impressions Marketing 72

Monetize More

APRIL 5, 2023

Traffic Cop uses machine learning and fingerprinting algorithms to identify and block general and sophisticated invalid traffic sources. Let’s say as an example on 15 Feb 2022 you received a spike in traffic of 50,000 visitors. You can start by applying for ad networks in our list of best ad networks for 2022 here.

Ad network 98

Ad network Machine Learning Native Advertising Affiliates 98

Single Grain

JULY 19, 2019

By 2022 , chatbots will help businesses save over $8 billion per annum. Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). Voice shopping is set to jump to $40 billion in 2022 , up from $2 billion today.

Marketing 111

Marketing SEO Machine Learning Banner 111

Basis

AUGUST 30, 2022

In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Well, CTV offers some hard-to-ignore marketing opportunities: In 2022, nearly 84% of all US households will use a connected TV. Why the explosion?

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Single Grain

JULY 19, 2019

By 2022 , chatbots will help businesses save over $8 billion per annum. 13% of all American homes owned a smart speaker in 2017, and is expected to increase to 55% by 2022. Voice shopping is set to jump to $40 billion in 2022 , up from $2 billion today. How Machine Learning Is Transforming Content Marketing.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Martech Series

JULY 6, 2022

As we bring together our patented machine learning technology for Streaming+ and Mobius, our suite of AI-enabled marketing intelligence and media activation technology, the timing couldn’t be better to partner with Susan as her background and vision aligns exactly with where we’re headed. 1 spot in 2019 and 2020.

Marketing 71

Marketing Machine Learning Healthcare Agency 71

Basis

MAY 29, 2023

Price is top-of-mind Inflation peaked in June 2022 , and while the costs of consumer goods were skyrocketing, so too were travel expenses. As a result, vacationers in 2022 identified price as the most important consideration when selecting their travel providers. Let’s dive in. In fact, they were increasing even more.

Marketing 95

Marketing Retargeting Audience Machine Learning 95

Flashtalking by Mediaocean

DECEMBER 13, 2021

Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking , establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions. About Mediaocean Mediaocean is the mission-critical platform for omnichannel advertising.

Communications 52

Communications Marketing Machine Learning Public Relations 52

Digiday

APRIL 4, 2023

million impressions across linear and digital and 8.5 The March 2022 debut of ‘Winning Time’ was one of the most-watched linear premieres of a new HBO series since 2020, but Hearts & Science also helped grow the show’s week-over-week viewership. The Super Bowl commercial received 101.4 million views on YouTube.

Media 69

Media Agency Machine Learning Audience 69

Brid.tv

SEPTEMBER 26, 2022

Payment Model Minimum Traffic CPM, CPC, CPA, Auction 500,000 Monthly Impressions. Key Features: State-of-the-art contextual targeting capabilities Extensive ad inventory control tools for publishers Pre-bid brand safety features Machine-learning technology Extensive performance reports and ad optimization tools.

Ad network 52

Ad network CPC CPM CPA 52

Martech

JULY 25, 2023

Features, price, impressive performance — he rattles it off without pause. But as our inboxes filled up and our attention spans dwindled — with over 333 billion emails sent in 2022 alone — this method has started showing its cracks. Despite your polite “no thanks,” he makes another pitch, same blender, just minutes later.

Conversion 98

Conversion Marketing Click Through Rate Conversion Rate 98

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

Viewability 52

Viewability CPM Impressions Fill rate 52