Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. As I mentioned in my previous MarTech article, email budgets have always been constrained.

ROI 123

ROI MarTech Marketing Agency 123

Martech Series

AUGUST 11, 2022

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices. In Q2 2022, CTV accounted for 38% of all impressions served, the same share it had in Q1, and a modest gain year-over-year. The report covers video ad serving in the U.S.

Impressions 84

Impressions Food Education Video Ads 84

Chief Martech

JUNE 13, 2022

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months.

MarTech 124

MarTech Marketing Impressions Audience 124

Chief Martech

JULY 17, 2022

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. weren’t important too.

MarTech 109

MarTech Marketing ROI SEO 109

Chief Martech

JULY 30, 2022

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. It’s fair to say that’s a different kettle of fish than B2B software, such as martech. It’s not just martech. Well, at least today.

MarTech 133

MarTech Pop-Up Marketing Impressions 133

Martech Series

JULY 19, 2022

AdPlayer.Pro reports the daily video ad serving volumes exceeded 52,000,000 in April – June 2022. According to the official company’s announcement, in Q2 2022 the number of video ad impressions served daily in direct partnership with the AdPlayer.Pro’s publishers exceeded 52,000,000,000.

Video Ads 93

Video Ads Ad Tech Impressions MarTech 93

Martech

DECEMBER 16, 2022

If there’s one way to not impress the executive team, it’s presenting data and displaying charts and graphics with little to no context. For example, marketing operations teams struggled with retaining talent due to the competitive market in 2022. Get MarTech! Dig deeper: Getting back to basics: Marketing ROI. Tell a story.

Impressions 101

Impressions Marketing Shipping Audience 101

Martech

APRIL 12, 2022

Top challenges marketers face in 2022. Marketers look forward to big things in 2022. An impressive 94% of marketers thought their 2021 was successful. 37% are confident 2022 will also be a successful year. The post 2022’s trends in digital marketing appeared first on MarTech. Get the trends report.

Marketing 101

Marketing Impressions Conversion MarTech 101

Chief Martech

SEPTEMBER 20, 2022

Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. As a lower bound of the total number of software products in the world in 2022, it makes Jay’s estimate for 2027 credible in my opinion.). But ecosystems certainly aren’t unique to martech.

MarTech 118

MarTech Manufacturing Finance eCommerce 118

Chief Martech

MAY 8, 2024

We openly share all the entries, so we all benefit from seeing how different companies construct their martech stacks. And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. Esri (4 Martech Stacks) Here’s Esri’s 2024 Stackie illustration.

MarTech 113

MarTech Marketing Impressions 113

Martech

DECEMBER 30, 2022

4 marketing lessons learned in 2022. The advice I shared in 2022 can guide you through 2023. When I look back at all the columns I wrote this year for MarTech, one thing stands out: Most of them are designed to help you level up your email program. We’ve seen significant investment in email by our clients in 2022.

Marketing 23

Marketing Communications MarTech Retail 23

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. Here are the largest IT mergers and acquisitions that have been announced, closed, or are currently under consideration for 2022. (so Broadcom’s acquisition of VMWare.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Martech

APRIL 4, 2024

It’s in the most impressive startup mode ever seen with investors lining up to throw money at it. In 2022, OpenAI had $544.5 Unfortunately, there’s no way in heck its expenses last year were anywhere near the 2022 levels. Get MarTech! The post AI-powered martech releases and news: April 4 appeared first on MarTech.

MarTech 81

MarTech SEO Machine Learning Impressions 81

Martech Series

AUGUST 16, 2022

With impressive three-year revenue growth, Quiq receives ranking No. The companies on the 2022 Inc. Marketing Technology News: MarTech Interview With Tal Jacobson, General Manager at CodeFuel. 1478 Ranking on the 2022 Inc. 5000 Annual List appeared first on MarTech Series. 1478 on the annual Inc.

Conversion 87

Conversion MarTech Impressions Marketing 87

Martech Series

OCTOBER 4, 2022

Pure IP, a global provider of enterprise voice communications, picked up two honours at the Comms Council Awards 2022 – a win for Best Multi-National Solution and Highly Commended for the Best Internet Telephony Service Provider (ITSP) Large Enterprise Award. ” Said Gary Forrest, CEO of Pure IP. .

Communications 87

Communications MarTech Impressions Marketing 87

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. seconds reading an email, per a 2022 Litmus study. ” Ethical use: Don’t inflate the original pricing.

A/B Testing 114

A/B Testing Clickbait Conversion Impressions 114

Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. Experiential marketing made a splashy comeback in 2022.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech Series

JULY 11, 2022

Contentsquare, the global leader in digital experience analytics, announced their inaugural Fast 100 2022 report. Poor website speed can completely derail an otherwise inspiring digital experience, and with the global bounce rate at 50% across industries, it has never been more important for brands to make a good first impression.”

Retail 89

Retail Fashion eCommerce SEO 89

Martech Series

JULY 20, 2022

Association’s 2022 Outstanding Merchandising Achievement Award in the Carbonated Drinks category, Temporary Division. In partnership with a Coca-Cola bottling group, Tag and supplier partner Green Bay Packaging, created an impressive Coca-Cola holiday display. The post Tag Receives Gold for 2022 Shop!

Retail 85

Retail Impressions Communications MarTech 85

Martech Series

SEPTEMBER 22, 2022

Global Multichannel Marketing Hubs Market Research Report 2022 published by Market.Biz Including the latest industry research and analysis data and future trends in the industry. Report Metrics: -Market Size Available For Years- 2022-2030. Forecast Period 2022 – 2030. Base Year Considered – 2021.

Marketing 90

Marketing Manufacturing MarTech Impressions 90

Martech Series

NOVEMBER 16, 2022

We congratulate each winner on their impressive achievements.” ” Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. Overall, 2022 Technology Fast 500 companies achieved revenue growth ranging from 241% to 125,138% from 2018 to 2021, with median growth of 611%.

MarTech 90

MarTech Impressions Media Marketing 90

Martech Series

JANUARY 27, 2023

billion consumer impressions (emails sent), encompassing 8.6 billion permutations, between Jan 1-Dec 15, 2022. Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible.

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech Series

DECEMBER 20, 2022

Three DemandScience Brand Ambassadors won tournaments on three different continents in 2022 showcasing how talented the DemandScience team is. Also of note is that Brand Ambassador Cameron Young was overwhelmingly voted 2022 PGA TOUR Rookie of the Year by the TOUR’s membership. In June, Matt Fitzpatrick captured the U.S.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Martech Series

SEPTEMBER 12, 2022

Welcome to this MarTech Series chat, Curt, tell us about your journey through the B2B tech market and more about your time at Sharethrough…. Marketing Technology News: MarTech Interview With Konrad Feldman, CEO at Quantcast. Some last thoughts, on making the most of one’s martech/adtech to drive goals through 2022 and beyond?

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Martech Series

DECEMBER 19, 2022

In addition, Prisma Media, extended its partnership with TripleLift in France to its entity, Groupe Cerise, after native programmatic revenue share exceeded 40% in 2022 with TripleLift’s platform, up 8.2% Prisma Media also credits TripleLift’s native formats with a nearly one billion incremental impression growth.

Native Advertising 92

Native Advertising Brand Lift Audience Advertising 92

Martech Series

JUNE 29, 2022

Abnormal Security, the leading behavioral AI-based email security platform, today announced it has won the 2022 Microsoft Rising Azure Technology Partner of the Year Award. We are thrilled to be recognized as the 2022 Rising Azure Technology Partner of the Year,” said Evan Resier, CEO and co-founder of Abnormal Security.

Impressions 82

Impressions MarTech Marketing 82

Chief Martech

JULY 7, 2023

Shadow IT is a scourge across major martech systems. And most SaaS products — especially martech apps — are highly underutilized, a wanton waste of resources. “Down with martech! So what does their data say about these popular “myths” of martech madness? Down with SaaS!” They’re not true.

MarTech 90

MarTech Pop-Up Impressions Marketing 90

Martech Series

JULY 12, 2022

the world’s leading connections platform, finished June 2022 with impressive customer and overall business growth. ” Impressive Customer Adoption and Overall Business Growth. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. million monthly active users.

Impressions 83

Impressions Audience MarTech Marketing 83

Martech Series

DECEMBER 29, 2022

Spectra Vail Award Recognition: 2022-2023 Cloud Awards – Spectra Vail was shortlisted for Best Cloud Data Management Solution for the 2022-2023 Cloud Awards. Digital Media World Awards – Spectra Vail won the 2022 Digital Media World Awards in the Storage category.

Entertainment 81

Entertainment Manufacturing Media MarTech 81

Martech Series

JUNE 24, 2022

a trusted partner and leading provider of cloud-first security solutions, was awarded two of the most coveted awards at SC Awards Europe 2022, celebrated this week (Tuesday 21 st June) at the London Marriott hotel. ” Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. Barracuda Networks, Inc.,

Machine Learning 82

Machine Learning Ad Tech Impressions MarTech 82

Clearcode

JANUARY 19, 2022

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. But what does 2022 have in store? The Main Trends and Challenges in AdTech, MarTech and Programmatic Advertising in 2022. AdTech, MarTech and Programmatic Advertising Predictions for 2022. Web Advertising.

MarTech 52

MarTech Advertising Audience Agency 52

Martech Series

SEPTEMBER 26, 2022

The Promotion Optimization Institute (POI), the leading resource for marketing, trade and merchandising executives, today released its 2022 POI Enterprise Planning Vendor Panorama (EPx) report, an annual analysis and survey of 19 Global Solutions Providers.

Manufacturing 83

Manufacturing Retail Food ROI 83

Martech Series

JULY 14, 2022

More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion , the leading premium CTV/OTT advertising solution for regional and local advertisers. The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

DECEMBER 9, 2022

Coveo is an essential enabler of our philosophy in focusing on the customer, and with their AI, relevance, and personalization, we can create smooth and impressive website experiences that feel easy and natural. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact. Project Management Institute.

eCommerce 70

eCommerce Machine Learning Conversion Rate Impressions 70

Martech

JANUARY 10, 2025

A 2022 Gartner study found that 30.4% 2 above, it give you the impression that you’re peeking into a great deal that you’re not entitled to, so of course you’re going to jump on it, right? appeared first on MarTech. It’s notoriously thin. Deception can erode trust. As we saw in No. Processing.

Shipping 129

Shipping Fashion Conversion Retail 129

Martech Series

JULY 15, 2022

The 2022 SaaS Awards shortlisted the AI-powered, conversational video startup as Best Newcomer and Best Product for Non-Profits or Education . SaaS Awards finalists will be announced on Tuesday 23 August 2022, with the ultimate category winners announced on Tuesday 13 September 2022.

Non-Profit 109

Non-Profit Education Conversion Communications 109

Martech Series

AUGUST 3, 2022

Messagepoint announced it has been named a Leader in the 2022 Aspire Leaderboard for customer communications management (CCM) and customer experience management (CXM) for the fifth consecutive year. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

Communications 76

Communications MarTech Impressions Marketing 76