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What Is Decoder and Why Are These the 6 Best of 2022?

Ad Monsters

New terms and practices pop out of the woodwork every couple of business days and sometimes it’s hard to keep up. In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. The ad tech industry is constantly evolving.

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Wishpond Achieves Record Revenue in Q2-2022, Exceeding $20 Million Annualized Revenue Run-Rate

Martech Series

Wishpond attained 55% year-over-year revenue growth in Q2-2022 with revenue of $5.0 The Company achieved positive cash flow from operating activities in Q2-2022. Wishpond exceeded $20 million annualized revenue run-rate (1) for the first time in Q2-2022. Wishpond Technologies Ltd. , million in annual cost savings.

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New Click Fraud Prevention Functionalities Could Save Advertisers Billions in 2022, Says Heavyweight Digital Co-Founder

Martech Series

Ad spend losses from click fraud might reach $68 billion worldwide in 2022, a recent Juniper Research study predicts. Ad spend losses from click fraud might reach $68 billion worldwide in 2022, a recent Juniper Research study predicts. That’s why we added the Microsoft functionality and are working feverishly on a Facebook Ads one’.

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Ad Networks vs Ad Exchanges | What makes more money in 2023?

Monetize More

The main function of advertising networks is to aggregate inventory from several publishers, mark it up, and sell it to advertisers for profit. Ad exchanges are more transparent than ad networks since they enable advertisers to view the exact price at which publishers’ impressions are being sold.

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6 Ways that Lead Bots Can Fuel Your Lead Generation Efforts

Single Grain

A lead bot is simply a chatbot specifically set up for lead generation, such as collecting contact info from prospects and automatically qualifying leads. Juniper Research claims that businesses and consumers can save up to 2.5 Much like a first date, first impressions matter. And rightly so. Get A Free Consultation.

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Zeropark Review: Is it worth joining in 2022?

Lemonads

Zeropark is one of the classic ad networks with the standard set of pop, push, in-page push, and domain redirect traffic. Full page popup traffic Zeropark offers 53 billion monthly impressions for pop traffic. The cost of an impression starts at $0.0001. You can test up to 10 creatives at once.

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Full-Screen Ad Formats – Benefits for Publishers and Users

Smaato

We have come a long way since the early days of banner ads and pop-ups. For instance, as of December 2022, eCPM (revenue earned per 1,000 impressions). In recent times, full-screen ads have emerged as one of the most effective ad formats, and their popularity is growing faster than ever.

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