Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising 95

Advertising Impressions CPM Cookies 95

Martech Series

FEBRUARY 7, 2023

AdPlayer.Pro reports the video ad serving volume increase and the newly-introduced video ad player functionality. AdPlayer.Pro, an international provider of outstream video advertising tech solutions, has announced the Q4 2022 business results.

Video Ads 52

Video Ads Ad Tech Impressions MarTech 52

Digiday

APRIL 13, 2023

. “TikTok led the global short video field over the last few years — 2023 is the first time that run may be challenged,” said Jamie MacEwan, senior research analyst at Enders Analysis. “TikTok’s user base crossed a billion while ad revenue reached around $9 billion in 2022, up tenfold on 2020.

Video Ads 96

Video Ads Impressions Agency Advertising 96

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

Martech

FEBRUARY 18, 2022

Before the pandemic, I admit I wasn’t that impressed with finding a QR code on a magazine ad. What about the shifts in backend technology that are making QR codes, podcasts and even print ads something different in 2022? At that time, I was probably also questioning my resilience in consuming a form of print media.

Media 103

Media Cookies Impressions Video Ads 103

Single Grain

JULY 29, 2021

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Therefore, unlike other video advertising platforms such as YouTube, you can be sure that your ads will be heard by the user.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Video options. Facebook is one of the top video ad networks, with publishers allowed to use the original content in their in-stream video advertisements system. Bing (Microsoft) Ads.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Brid.tv

FEBRUARY 9, 2023

According to statistics from 2022, an estimated 92.8% of online users watch video content weekly. With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Smart-Hub

DECEMBER 10, 2021

In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement. In another survey , 54 percent of consumers revealed that they would love to see more video content from their chosen brands.

Advertising 52

Advertising Video Ads Ad Server Communications 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 108

Advertising Video Ads CPM Viewability 108

Martech Series

FEBRUARY 28, 2023

Buonasera joined Magnite in 2021 when the company acquired SpringServe, the video ad serving platform he co-founded. Marketing Technology News: Informatica Recognizes the Most Influential Data Leaders of 2022 Buonasera has more than a decade of advertising technology experience.

Video Ads 87

Video Ads Ad Tech Impressions MarTech 87

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

MNTN

DECEMBER 4, 2023

By the end of 2022, 60% of Americans were already using CTV platforms regularly; today, that figure has climbed to 84.9%. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

MNTN

DECEMBER 4, 2023

By the end of 2022, 60% of Americans were already using CTV platforms regularly; today, that figure has climbed to 84.9%. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Advertising Conversion Rate 52

Monetize More

SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! The gaming niche is no exception.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Adtelligent

JULY 19, 2022

Ad spending for the display advertising sector is expected to reach US$158.30bn in 2022, according to Statista. Rich Media are usually more complex, include animation or a video, and can be interactive. billion in ad spending in 2022 and grow even further. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech

OCTOBER 19, 2022

Although the overwhelming majority of automated ad buying is RTB, there are other methods. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech Series

FEBRUARY 22, 2023

As of 2022, 92% of US households were reachable via programmatic CTV advertising , demonstrating the incredible reach that these platforms provide. Experiment with different ad formats to see what works best for you Different audiences will resonate with different types of ads.

Click Through Rate 90

Click Through Rate Impressions Audience ROI 90

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52

InMobi

FEBRUARY 22, 2022

As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022 1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution, static sponsored product and sponsored search ad placements are table stakes.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Digiday

NOVEMBER 22, 2022

The key hits: CTV ad spending increased year over year in Q3 2022, while traditional TV ad spending dipped. The number of advertisers buying CTV ads also increased year over year. Direct sales is ceding share to programmatic sales for CTV impressions. Spanish-language rights to air the 2022 World Cup.

Impressions 69

Impressions Demand Side Platform Advertising Entertainment 69

InMobi

NOVEMBER 7, 2022

In our report on mobile game advertising in India, 2022 , we found that 98% gaming advertisers increased their spends on mobile game apps last year because they were so impressed by the results that advertising on gaming apps got them. Blended in-game ads are what brands are most looking forward to.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Martech

AUGUST 25, 2022

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that. Source (Optmyzr internal data from May 2022.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108

Digiday

DECEMBER 21, 2022

At unBoxed 2022 , the annual Amazon Ads conference, the conversation focused on three key customer-focused trends, including the rise in more relevant advertising and the importance of implementing a customer-centric measurement strategy. million unique users on Twitch, gaining 12 million impressions. The campaign reached 2.3

Advertising 77

Advertising Impressions Audience Electronics 77

Brid.tv

AUGUST 29, 2022

In return, publishers get to tap into OTT monetization and generate video ad revenue. When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. Google Ad Manager 360. Marketplace.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Lemonads

AUGUST 12, 2021

Reach- Show ads to the maximum number of people possible. Awareness Ads KPIs Impressions - Number of times the ad was displayed. Reach - Number of people who saw the ad. One person can see many times the same ad. Video ad Views - On video marketing ads, how many times the video is fully watched.

Impressions 52

Impressions Conversion Affiliates Brand Awareness 52

Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences. (Or,

Advertising 97

Advertising Viewability Demand Side Platform Video Ads 97

Single Grain

DECEMBER 23, 2019

Trend #3: Video Ads and PPC. First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. In 2019, 78% of people watched videos online every week. More and more marketers will start linking to products in video ads.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

JUNE 21, 2023

We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. Demand Sage ) As of 2022, LinkedIn is the seventh-fastest growing brand in the globe–they have an annual brand growth of 63%. Demand Sage ) 80% of B2B marketers use LinkedIn Ads. DataPortal ) LinkedIn Ads reach in the U.S. are female.

Advertising 98

Advertising Marketing CPC ROI 98

Adtaxi

MARCH 22, 2022

A 2020 study found that people not only share video more often than other forms of content, but over 80% of people make purchasing decisions based on a brand’s video. Advertisers hoping to meaningfully engage with their audience need video advertising. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

Single Grain

APRIL 7, 2022

Creative Support: Coming up with the right content to publish on YouTube and then creating videos that stand out can be difficult. Marketing agencies provide you with the creative support you need to make the right impression online. Some can even help you with shooting, editing and refining your videos.

Agency 52

Agency Marketing SEO Audience 52

Martech Series

JUNE 28, 2022

Leveraging Deep Contextual, we targeted competitive brand content online to ensure that the brand’s video ads appeared alongside relevant automotive content, reaching the audiences that were researching vehicles in our competitive category,” said Jessica Griffith, Media Solutions Manager at Goodway Group.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52