YieldBird

MAY 31, 2023

According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. What is ad fraud?

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Martech Series

JUNE 28, 2022

We saw some of our highest video performance (78% for both VCR and viewability) against our Connatix contextual conquesting tactic, indicating that the relevant environments were driving better engagement with our message.”. Marketing Technology News: ESET Leader in G2 summer report for ESET PROTECT Advanced.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Basis

FEBRUARY 21, 2025

And others argue that attention spans havent changed at all, pointing to examples like gamers who play for hours in a single sitting (one 2022 survey found that PC gamers most commonly averaged 1-2 hours per session). Do all your ad impressions need to be in the highest attention environment? Notheres a balance, says Johnson.

Audience 52

Audience Viewability Pop-Up Advertising 52

illumin

NOVEMBER 29, 2023

One 2022 study from Oracle found that 90% of audience members are more likely to remember an ad if it was funny. Attention advertising refers to a shift away from traditional performance markers like reach and impressions, and towards markers like viewability. This makes this ad a great example of attention advertising.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB). Viewability Tracking. It is supposed to help both publishers and advertisers.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

NOVEMBER 21, 2022

This announcement follows Azerion’s contribution to IAB Australia’s ‘Ad Attention Measurement Landscape Report 2022.’. Azerion conducted the survey with longtime partner Lumen Research, a specialist eye-tracking research agency, to help brands and publishers move beyond viewability and enhance their knowledge in respect to media quality.

Advertising 88

Advertising Viewability Display Advertising MarTech 88

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. A video ad is considered viewable when at least 50% of it is visible on the screen for at least two seconds.

Advertising 97

Advertising Viewability Demand Side Platform Video Ads 97

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. The MRC has set forth the viewable impression, which we believe is a good standard that the industry should rally behind,” Alessi said. pay-TV services collectively lost in 2022.

Viewability 69

Viewability Impressions Agency Media 69

Martech Series

JUNE 16, 2022

Integral Ad Science (a global leader in digital media quality, released its 2022 Amplifying Media Quality in Digital Audio Report. Audibility criteria were insufficient to compare to viewability, which proves difficult for advertisers to compare performance across formats.

Media 90

Media Viewability Education Impressions 90

InMobi

NOVEMBER 7, 2022

In our report on mobile game advertising in India, 2022 , we found that 98% gaming advertisers increased their spends on mobile game apps last year because they were so impressed by the results that advertising on gaming apps got them. Read our report, Mobile Game Advertising in 2022.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Clearcode

JANUARY 31, 2023

The new draft version of proposed changes to the Intrinsic In-Game (IIG) Measurement Standards was released in June 2022 and open for public comments to July 2022. The new standards were then published in August 2022. IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Martech

MAY 18, 2022

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. Let us know!

Advertising 108

Advertising Video Ads CPM Viewability 108

Basis

AUGUST 30, 2022

In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Well, CTV offers some hard-to-ignore marketing opportunities: In 2022, nearly 84% of all US households will use a connected TV. Why the explosion?

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. DSPs analyze the best ad impressions as well as the price at which they should be bought through real-time bidding (RTB).

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Digiday

DECEMBER 13, 2022

If 2022 is the year of commerce media, then 2023 might be the year commerce media ups its game to break down internal silos and improve its measurement. “The focus next year is going to be on the ability to get to viewability standards and look at cross-retailer performance.”.

Media 69

Media Viewability Retail Agency 69

Digiday

SEPTEMBER 22, 2022

You’re going to see a 50% delta in CPMs between [cookie-enabled and cookieless impressions] for the same ad unit.”. “It If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Because low viewability plus no user-agent is almost borderline unmonetizable.”. It just doesn’t translate.

Media 68

Media Cookies Conversion Rate Affiliates 68

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. published a study that found 17% of CTV ad impressions aired while a TV was turned off. video ad spending in 2022. Numbers to know.

Marketing 69

Marketing Viewability Agency Ad Tech 69

Ad Monsters

JUNE 16, 2022

So, you missed AdMonsters Ops 2022 in New York? Amanda Martin (@amandaemartin) June 7, 2022. Jordan Cauley (@jdcauley) June 7, 2022. Gavin Dunaway (he/him) (@MediaTrustGavin) June 7, 2022. Bill Amstutz (@BAMstutz) June 7, 2022. Sovrn (@sovrnholdings) June 7, 2022. cbradenfoster @8451group #opsny.

Viewability 52

Viewability Cookies Retail eCommerce 52

Martech

JANUARY 30, 2024

We’ve been thinking about it since 2022. The results have been impressive: “We ended up 13xing our views on our videos period over period, and are getting more quality site visitors than we used to,” writes Henderson. We took a slightly different approach. so this ended up being a successful shift.

Cookies 121

Cookies Marketing Retargeting CPC 121

SODP

JUNE 8, 2023

Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Cost per mille (CPM), or cost per thousand, refers to the amount an advertiser pays for every 1,000 ad impressions their ad receives. Advertisers pay for every 1,000 impressions their ads receive.

CPM 52

CPM CPA CPC Real Estate 52

Single Grain

JUNE 13, 2023

Websiterating ) In fiscal year 2022, Microsoft earned around 11.59 Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. Compared to 2022, its growth rate is 5.4%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Monetize More

JANUARY 18, 2023

Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. Here are a few benefits you should be aware of: #1 – Good for your budget: Programmatic advertising makes use of data to serve impressions to a chosen audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

AUGUST 18, 2022

This post was most recently updated on August 25th, 2022 Using ad placements that maximize your ad revenue without crushing the overall user experience is considered the holy grail for many publishers. We all know that ad viewability is a key metric you need to look into to optimize ad earnings. What is an Ad Placement? Ad Refreshes.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. The phase one release is scheduled for October 2022, with NBCUniversal, Paramount, Fox and Warner Bros. NYT’s Impressive Growth Continues. Discovery has announced.

Ad Tech 98

Ad Tech Agency Media Audience 98

Basis

MARCH 7, 2023

Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 In 2022, pDOOH ad spend saw a 133.2% Marketers can track the impact of DOOH ads based on metrics like impressions, bids won, impressions per bid, and win rate. This is an increase of 34.9% year-over-year.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

InMobi

SEPTEMBER 19, 2019

Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. In Q2 2019, we saw, on average, video completion rates of around 80% and viewability of 91% via private marketplace deals. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 27% of all ad impressions is this medium banner. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

YieldBird

MAY 31, 2023

According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. What is ad fraud?

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Digiday

DECEMBER 7, 2022

whether it’s a fraud-free, brand-safe, viewable impression. In August 2022, the trade org published programmatic media buying guidelines advising CMOs to “breakdown expenses at a granular level” with a spokesperson from the trade org confident it will produce a study early next year. study possible.

Advertising 72

Advertising Ad Tech Impressions Viewability 72

InMobi

JANUARY 23, 2022

hours a day on mobile in 2022, according to eMarketer’s estimates , with China expected to reach this level of mobile consumption by 2023. Mobile Brings Measurability and Viewability One of the hallmarks of digital advertising over traditional media is how measurable it all is. Mobile has to be a key part of your media mix.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Digiday

SEPTEMBER 15, 2022

BDG is pacing to be up 35% year over year in total revenue this year, after being up 31% in the first half of 2022, according to the company’s CRO and president Jason Wagenheim, and this is partially because the average deal size in its advertising revenue is up 15-20% year-over-year. This is not because of condensed timelines, however.

Media 69

Media Advertising Cookies Impressions 69

Clearcode

MARCH 2, 2023

An impressive campaign that I have seen is one from Gucci that they ran in partnership with Tennis Clash, where they branded the pitch, the clothes and the billboards. The IAB’s new measurement guidelines provide a more standardized and transparent method for measuring things like impression count, viewability , traffic quality and reach.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Ad Monsters

OCTOBER 7, 2022

2022 Caroline Sinno Photography. In 2022, multicultural ad spend is still not where it needs to be, and it seems there is a long way to go before some advertisers see its value. 2022 Caroline Sinno Photography. 2022 Caroline Sinno Photography. 2022 Caroline Sinno Photography. 2022 Caroline Sinno Photography.

Pop-Up 89

Pop-Up Audience Ad Tech Media 89

Brid.tv

FEBRUARY 9, 2023

According to statistics from 2022, an estimated 92.8% Read More: A Publishers Guide to Post-Roll Ads: Definition and Best Practices Boost Ad Viewability Ad viewability is the most notable factor in boosting ROI from video monetization. However, improving viewability is easier said than done.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Digiday

OCTOBER 4, 2022

Overall, the work the judges nominated in 2022 demonstrated that tech companies are empowering advertisers and publishers to focus on new and established revenue streams while keeping the customer experience in focus. Slate allows brands to ensure their social content is on-brand and consistent across all channels and creators.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are more efficient than traditional metrics like impressions and clicks. According to the IAB report released in 2022 , over a third (36%) of U.S. Eventually, you will get high CPM and ad yield.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40