Martech

OCTOBER 1, 2024

Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns. Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency.

Machine Learning 118

Machine Learning Retail Media Advertising 118

Martech Series

SEPTEMBER 7, 2022

Hammerspace recognized as a Sample Vendor in the 2022 Gartner Hype Cycle for Storage and Data Protection Technologies Report. Hammerspace, the pioneer of the Global Data Environment, announced that it has been recognized as a Sample Vendor in the 2022 Gartner report “Hype Cycle for Storage and Data Protection Technologies.”.

Machine Learning 88

Machine Learning MarTech Marketing Data Management Platform 88

Martech Series

JULY 1, 2022

Abacus.AI, the first end-to-end Artificial Intelligence (AI)/Machine Learning (ML) platform, announced that it has been named to the 2022 CB Insights AI 100 List of Most Promising AI Startups, an annual list of the 100 most promising AI companies in the world. The post Abacus.AI

Machine Learning 87

Machine Learning MarTech Marketing 87

Martech Series

DECEMBER 7, 2022

Shield, the world’s leading communication compliance platform, today is proud to announce it has been chosen for the shortlist in the global 2022-2023 Cloud Awards program for its work in the SaaS and Security field. The post Shield Selected as Finalist in the 2022-2023 Cloud Awards appeared first on MarTech Series.

Machine Learning 81

Machine Learning Communications MarTech Marketing 81

Ad Monsters

JANUARY 8, 2025

HUMAN analyzes the data signals and detects automated activity using behavioral analysis, profile deviation models, and more than 400 machine learning algorithms. Generative AI fundamentally transformed the digital content landscape in November 2022, sparking an industry-wide reckoning.

Machine Learning 105

Machine Learning 105

Clearcode

FEBRUARY 14, 2025

AdTech Sustainable Programmatic Advertising and AdTech: The Need to Go Green Natalia Figas Sep 07, 2022 AdTech Should retailers rent, buy or build their retail media network (RMN)?

A/B Testing 69

A/B Testing Machine Learning Retail Media 69

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. Here are the largest IT mergers and acquisitions that have been announced, closed, or are currently under consideration for 2022. (so Broadcom’s acquisition of VMWare.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Martech Series

JUNE 27, 2022

Using machine learning and natural language processing paired with the largest professional captioner workforce in the world, Verbit produces word-for-word transcripts and captions tailored for diverse customers in the education, media, government, finance and corporate sectors.

Machine Learning 80

Machine Learning Finance MarTech Education 80

Martech Series

AUGUST 11, 2022

6sense Revenue AI offers a holistic solution that combines software with AI and machine learning, the rich use of data, and access to real-time insights and analytics. Congratulations to the entire 6sense team on being our choice for ‘Best Lead Management Solution’ in 2022.”

MarTech 89

MarTech Machine Learning Advertising Marketing 89

AdExchanger

DECEMBER 27, 2022

In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers. But machine learning (ML) and artificial intelligence (AI) also took on a bigger role in SPO. The post SPO Is Evolving Thanks To Direct Publisher Connections And A Push For Sustainability appeared first on AdExchanger.

Machine Learning 111

Machine Learning Media Marketing Advertising 111

Martech Series

AUGUST 11, 2022

“We are honored to be chosen as the “Best Behavioral Targeting Platform” in the 2022 MarTech Breakthrough Awards,” said Aziz Rahimtoola, CEO of Sabio. We are thrilled to announce Sabio as a winners in the 2022 MarTech Breakthrough Awards program.” Pre-Seed Funding.

MarTech 90

MarTech Demand Side Platform Machine Learning Advertising 90

Martech Series

JUNE 24, 2022

a trusted partner and leading provider of cloud-first security solutions, was awarded two of the most coveted awards at SC Awards Europe 2022, celebrated this week (Tuesday 21 st June) at the London Marriott hotel. Barracuda Networks, Inc., We will continue to work tirelessly to combat the growing threats targeting organizations today.”

Machine Learning 82

Machine Learning Ad Tech Impressions MarTech 82

Martech

JANUARY 24, 2024

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. After ChatGPT burst onto the market in late 2022, generative AI began showing up in software of every type, and email marketing platforms were no exception.

Machine Learning 118

Machine Learning A/B Testing Marketing Audience 118

Martech Series

JULY 28, 2022

Business Intelligence and Analytics Platforms 2022 Vendor Assessment. Business Intelligence and Analytics Platforms 2022 Vendor Assessment appeared first on MarTech Series. Strong natural language capabilities, open semantic layer, and extensive customer support ecosystem noted as key strengths of Oracle Analytics.

Machine Learning 85

Machine Learning MarTech Marketing 85

Martech Series

OCTOBER 3, 2022

Machine learning services built on Databricks ‘ Lakehouse Platform provide expedited value to clients to solve their big data problems. Marketing Technology News: LTK Unveils the 2022 LTK Creator Awards & Inaugural LTK Brand Awards.

Machine Learning 90

Machine Learning Non-Profit MarTech Marketing 90

Martech Series

FEBRUARY 9, 2023

the leader in enterprise data intelligence solutions, announced it has been named a winner of the 2022 Technology Innovation Award for Data Catalog, presented by Dresner Advisory Services. The award is based on Alation’s placement in Dresner’s 2022 Data Catalog Market Study, which recognizes Alation as the top-ranked data catalog solution.

Machine Learning 83

Machine Learning MarTech Marketing 83

Martech Series

NOVEMBER 21, 2022

as the winner in the Data and Information Management category of the 2022 CRN Tech Innovator Awards. It is my pleasure to congratulate each and every one of our 2022 CRN Tech Innovator Award winners. Aparavi helps transform data into a competitive asset and makes it more accessible for data analytics, machine learning and other tasks.

Machine Learning 85

Machine Learning MarTech Marketing 85

Venture Beat, Marketing

APRIL 23, 2022

Join the CMO of AWS to discover what’s ahead for the intersection of customer marketing and technology in 2022 and the future of your team. Read More.

Marketing 111

Marketing Machine Learning 111

Martech Series

JULY 22, 2022

Quadrant Knowledge Solutions announced that it has named TechTarget a 2022 technology leader in the analysis of global SPARK Matrix : Account-Based Marketing Platform market, 2022. ” Marketing Technology News: Spiceware Offers an Innovative Zero Trust Security Solution for Businesses Looking to Protect Their….

Machine Learning 87

Machine Learning Marketing ROI MarTech 87

Martech Series

AUGUST 16, 2022

The world’s smartest performance marketers rely on Moloco’s machine learning engine to drive user acquisition and retention at a speed and scale previously only seen within the so-called walled gardens of Google, Facebook, and Amazon. The companies on the 2022 Inc. The post Moloco Ranks #95 on the 2022 Inc.

Machine Learning 72

Machine Learning MarTech Retail Marketing 72

Martech Series

AUGUST 31, 2022

Pecan AI , the leader in AI-based predictive analytics for BI analysts and business teams, announced significant growth in the first half of 2022, including Annual Recurring Revenue (ARR) jumping 150%, customer count increasing by 121% and the number of employees now at 125, up by more than 60%. Director, Business Development at DigiCert.

Non-Profit 90

Non-Profit Machine Learning Finance Cookies 90

Martech

JANUARY 13, 2022

They’ve also incorporated features that rely on machine learning and artificial intelligence for functions such as lead scoring, in addition to investing in the user interface and scalability. Learn more here. The post A marketer’s 2022 guide to Marketo: What it does today appeared first on MarTech.

ROI 120

ROI Machine Learning Conversion Rate Healthcare 120

Martech Series

NOVEMBER 10, 2022

Impersonation attacks (where attackers attempt to create legitimate-looking email addresses) were the most common type of advanced email attack in the first nine months of 2022. On average, security leaders reported 148 impersonation attacks in 2022, followed by 141 spear phishing attacks and 138 email-based ransomware attacks.

Machine Learning 91

Machine Learning MarTech Communications Marketing 91

Martech

NOVEMBER 13, 2024

The current landscape of AI in marketing: Point solutions and AI augmentation Shortly after ChatGPT’s release in November 2022, those magic “AI buttons” started appearing across our software. Or consider a campaign that uses machine learning to self-optimize, improving over time.

Marketing 120

Marketing Communications Machine Learning Audience 120

Martech Series

JANUARY 19, 2023

By applying the full power of Sift’s network and both its global and customized machine learning models, customers are able to execute a true Digital Trust & Safety strategy—one that protects against fraud while reducing friction for legitimate users. .

Machine Learning 66

Machine Learning Marketing MarTech 66

Martech Series

JUNE 29, 2022

Pyramid Analytics (Pyramid), a pioneering decision intelligence platform provider, announced that the company won a 2022 Ventana Research Digital Innovation Award. The post Pyramid Analytics Wins 2022 Ventana Research Digital Innovation Award in Analytics Category appeared first on MarTech Series.

Machine Learning 91

Machine Learning MarTech Marketing 91

Martech Series

JANUARY 27, 2023

billion permutations, between Jan 1-Dec 15, 2022. Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible. Generative AI Company Analyzes 21.6 The Persado Content Intelligence team analyzed 21.6

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech Series

AUGUST 2, 2022

Business Intelligence and Analytics Platforms 2022 Vendor Assessment (Doc# US48061021, July 2022). Business Intelligence and Analytics Platforms 2022 Vendor Assessment appeared first on MarTech Series. Qlik Analytics Recognized for Delivering AI, NLP, Automation, Alerting, Hybrid Cloud with a Full-Featured Cloud Platform.

Machine Learning 90

Machine Learning MarTech Marketing 90

Single Grain

SEPTEMBER 16, 2022

is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. It is built using artificial intelligence, machine learning and the semantic web, and uses the blockchain security system to keep your information safe and secure.

Machine Learning 29

Machine Learning Communications Marketing SEO 29

Martech Series

JUNE 13, 2022

the monitoring and security platform for cloud applications, announced it has been named a Leader in the 2022 Gartner Magic Quadrant for Application Performance Monitoring and Observability. Datadog, Inc. This is the second consecutive year Gartner has positioned Datadog as a Leader in its Magic Quadrant.

Machine Learning 81

Machine Learning MarTech Marketing 81

Basis

DECEMBER 20, 2024

AI and the Future of Marketing Since ChatGPTs public release in 2022, conversations around generative AI have flooded the digital advertising ecosystem. But how do advertisers really feel about the technology? Is it actually driving the levels of efficiency and innovation marketing teams are hoping for?

Machine Learning 85

Machine Learning Agency Advertising Media 85

Martech Series

SEPTEMBER 7, 2022

Backed by its machine learning and AI-powered risk engine, ThreatX detects and analyzes behavioral patterns over time to immediately stop DDoS, complex botnet and multi-mode attacks. This funding follows ThreatX being acknowledged twice as a Sample Vendor in the Gartner Hype CycleTM for Application Security, 2022 report.

Machine Learning 75

Machine Learning MarTech Marketing Media 75

Martech Series

AUGUST 19, 2022

5000 2022 list after generating triple-digit revenue growth between 2018 and 2021. 5000 is only the latest honor for Socure, which, within the past year, has been named to the 2022 Forbes Cloud 100 List (for the second year running), Forbes America’s Best Startup Employers 2021, The Fintech 250, and Deloitte’s Technology Fast 500.

Machine Learning 84

Machine Learning MarTech Marketing Agency 84

Martech

JUNE 14, 2023

What’s hindering/driving AI adoption Top five things hindering AI adoption: ( IBM 2022 ) Limited AI skills, expertise or knowledge (34%), Price is too high (29%), Lack of tools or platforms to develop models (25%), Projects are too complex or difficult to integrate and scale (24%), Too much data complexity (24%).

Marketing 136

Marketing Machine Learning Finance MarTech 136

Martech Series

JANUARY 12, 2023

Company Recently Recognized for the First Time in the 2022 Gartner Magic Quadrant for Cloud Database Management Systems. This report builds on TigerGraph’s recent recognition in the 2022 Gartner® Magic Quadrant for Cloud Database Management Systems. Learn more about TigerGraph Cloud with our free offering here.

Machine Learning 73

Machine Learning Healthcare MarTech Data Management Platform 73

Martech Series

DECEMBER 16, 2022

Elastic , the company behind Elasticsearch, announced that it has been positioned as a Leader in the newly published 2022 Gartner Magic Quadrant for Insight Engines. out of 5 in the Insight Engines market based on 266 reviews, as of December 13, 2022 2. Company positioned farthest to the right for Completeness of Vision.

Machine Learning 76

Machine Learning Healthcare eCommerce MarTech 76

Ad Monsters

NOVEMBER 30, 2023

More users are opting into Acceptable Ads and AI and machine learning will make ad filtering more effective. Read on to learn more… Ad Blocking on a Steady Incline Between Q4 2021 and Q2 2023, ad blocking adoption grew 11%, reaching a total of 912M users. But there’s a bright side to this story. The impact?

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114