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How to use AI and machine learning to personalize and optimize campaigns

Martech

Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Holub’s AI startup Vidora was acquired by mParticle in 2022.

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Machine Learning Leader, Moloco, Announces Expansion of Flagship Retail Media Platform to Southeast Asia

Martech Series

Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia. Marketing Technology News: Ping Identity Announces Identity Excellence Award Winners 2022. The solution is also able to process 5.5

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C3 AI Named a Leader in AI and Machine Learning Platforms

Martech Series

C3 AI , the Enterprise AI application software company, today announced that Forrester Research has named it a Leader in AI and Machine Learning Platforms in its July 2022 report, The Forrester Wave : AI/ML Platforms, Q3 2022. “We We are pleased to be recognized as a leader in AI and ML platforms”.

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Sabio Recognized for AdTech Innovation in 2022 MarTech Breakthrough Awards

Martech Series

“We are honored to be chosen as the “Best Behavioral Targeting Platform” in the 2022 MarTech Breakthrough Awards,” said Aziz Rahimtoola, CEO of Sabio. We are thrilled to announce Sabio as a winners in the 2022 MarTech Breakthrough Awards program.” Pre-Seed Funding.

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6sense Honored in 2022 MarTech Breakthrough Awards for Outstanding Marketing, Advertising, And Sales Technology

Martech Series

6sense, the leading platform for B2B organizations generating predictable revenue, announced that its 6sense Revenue AI platform has been selected as the winner of the “Best Lead Management Solution” award in the fifth annual MarTech Breakthrough Awards.

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How brands are handling the lack of transparency in major ad platforms

Martech

Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns. The post How brands are handling the lack of transparency in major ad platforms appeared first on MarTech. Processing.

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2022 Predictions: E-commerce everywhere

Martech

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. In 2022, buyer journeys will continue to get more personalized. As in-store and online shopping merge, ecommerce will explode in 2022,” said O’Connor.

Retail 135