Martech

JULY 15, 2022

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. As in previous years, marketing management led the pack in championing replacement decisions – 38% in 2022 compared to 39% in 2021.

MarTech 117

MarTech SEO ROI Marketing 117

Martech

AUGUST 2, 2022

At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. We used to publish this quarterly and our newest MarTech Innovation Report just came out. In the U.S.,

MarTech 119

MarTech Conversion Marketing Audience 119

Martech

JUNE 22, 2022

In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying. During my three decades of working in martech I have seen quite a bit of these. Avoid martech buying potholes. It’s a must-read for anyone adding new tools or trying to optimize a martech stack.

MarTech 123

MarTech ROI Marketing 123

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized.

MarTech 114

MarTech Marketing Communications Media 114

Martech

DECEMBER 28, 2021

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. In 2022, buyer journeys will continue to get more personalized. As in-store and online shopping merge, ecommerce will explode in 2022,” said O’Connor.

Retail 134

Retail eCommerce ROI Machine Learning 134

Chief Martech

OCTOBER 31, 2022

At many companies — but not all — their martech stack has become too complex. I’ll put aside my usual rant about martech stack utilization being a misguided metric and just take this at face value. Just take the 3 big martech innovation themes that I predicted for 2022 — all of which seem to be on-track, I’ll humbly note.

MarTech 126

MarTech GDPR Marketing Audience 126

Martech

JUNE 17, 2022

Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks.

MarTech 125

MarTech Conversion Rate Display Advertising SEO 125

Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022. This is a good thing.

Marketing 131

Marketing eCommerce MarTech Education 131

Martech

MAY 9, 2023

CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Investment in martech companies was spread across 36 categories and increased from $3 billion in Q4 2022 to $13.2 Get MarTech! Key findings. billion in Q1 2023. Why we care.

MarTech 106

MarTech Marketing 106

Martech

JULY 30, 2024

Founded in 2022, Leonardo.AI In 2022, Canva acquired data visualization platform Flourish. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! appeared first on MarTech. Leonardo.AI. allows users to create professional-grade visual assets in seconds. Canva’s acquisition journey.

eCommerce 110

eCommerce MarTech Marketing Advertising 110

Martech

DECEMBER 27, 2021

In 2022, we will see more and more traditional enterprises adopting real-time engagement technology, thanks to the rise of no-code and low-code tooling,” said Zhao. “No-code This sets the stage for a takeover in 2022, as digital non-native consumers have transformed their habits to digital and mobile-first. Changing of the guard.

ROI 144

ROI Retail Marketing Cookies 144

Martech

JANUARY 23, 2024

A multi-year martech boom is underway. Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. over the coming years. B2C budgets.

MarTech 111

MarTech Marketing 111

Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. Martech investment saw a consistent decline, decreasing from $39.8 billion in 2023.

MarTech 101

MarTech Marketing 101

Martech

MARCH 13, 2023

Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. That’s a huge increase from 2022 when only 10% of companies said this. That’s a huge increase from 2022 when only 10% of companies said this. Get MarTech!

MarTech 106

MarTech Marketing 106

Martech

OCTOBER 24, 2023

Q3 2023 witnessed a significant decrease in new product announcements, with only 65 new offerings introduced during the quarter, according to CabinetM’s Q3 2023 MarTech Innovation Report. Martech investment across 19 categories, which stood at $13.2 Get MarTech! appeared first on MarTech. Investment shifts.

MarTech 112

MarTech Marketing 112

Martech

JANUARY 18, 2022

Somebody asked me what my predictions for 2022 would be, and I answered, “I don’t know what you can predict because there’s something crazy happening all the time.” Friends, we have plenty of opportunities to use what we have learned over the last two years to create an effective marketing plan for 2022.

Marketing 138

Marketing Agency Impressions MarTech 138

Martech

NOVEMBER 22, 2022

Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” ” Martech is simply a tool.

MarTech 117

MarTech Marketing Conversion Audience 117

Chief Martech

JUNE 13, 2022

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months.

MarTech 124

MarTech Marketing Impressions Audience 124

Martech Series

DECEMBER 29, 2022

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. Samsung opened its first store in the metaverse in Decentraland in January 2022. Additionally, Burberry was also one of the brands that was present at the Metaverse Fashion Week in March 2022. Dolce & Gabbana.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Chief Martech

JULY 30, 2022

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. It’s fair to say that’s a different kettle of fish than B2B software, such as martech. It’s not just martech. Well, at least today.

MarTech 133

MarTech Pop-Up Marketing Impressions 133

Martech

APRIL 6, 2023

Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. Overall, great to see martech pros are feeling good about their jobs.” Churn accelerated in 2022. Get MarTech! Increased salaries. The survey. In your inbox.

MarTech 104

MarTech Marketing 104

Martech

OCTOBER 26, 2023

However, what truly caught my attention was the statement that “projections signal shift in martech plans, as leaders report utilizing only one-third of current capabilities.” This doesn’t negate the usefulness of automation, just that marketers have a penchant for the shiny new toy in the martech toy closet.

MarTech 121

MarTech ROI Marketing 121

Martech

MAY 30, 2024

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. Here are this week’s new AI-powered martech solutions, enhancements and releases. The post AI-powered martech news and releases: May 30 appeared first on MarTech.

MarTech 107

MarTech Fill rate Ad Inventory Impressions 107

Martech

DECEMBER 22, 2021

I would anticipate it to be up again in 2022.” The post Email marketing will be a success story in 2022 appeared first on MarTech. “2021 versus 2020, email was up 94% in volume. ” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel.

Marketing 133

Marketing MarTech 133

Chief Martech

SEPTEMBER 20, 2022

Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. As a lower bound of the total number of software products in the world in 2022, it makes Jay’s estimate for 2027 credible in my opinion.). But ecosystems certainly aren’t unique to martech.

MarTech 118

MarTech Manufacturing Finance eCommerce 118

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . The same report details that September marks the fifth time this year employment cuts were higher in 2022 than the corresponding month a year earlier.

MarTech 112

MarTech ROI Pop-Up Marketing 112

Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% Get MarTech! The post Final 2022 holiday numbers break ecommerce records appeared first on MarTech. Consumers spent $211.7 growth YoY. This despite concerns about inflation, possible recession and supply chain issues. Processing.

eCommerce 108

eCommerce Electronics Food Retail 108

Chief Martech

MAY 8, 2024

We openly share all the entries, so we all benefit from seeing how different companies construct their martech stacks. And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. Esri (4 Martech Stacks) Here’s Esri’s 2024 Stackie illustration.

MarTech 113

MarTech Marketing Impressions 113

Martech

OCTOBER 10, 2022

More than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole,” according to a new survey. That’s the conclusion of The 2022 Outlook on Data and Technology, put out by B2B marketing solution provider Anteriad. Get MarTech! More than 90% of U.K. In the U.S.

MarTech 111

MarTech Marketing 111

Martech

JULY 27, 2023

CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Investment in martech companies was spread across 24 categories and decreased from $13.2 AI dominates martech. Key findings. billion in Q1 2023 to $3.1 billion in Q2.

MarTech 98

MarTech Marketing 98

Martech

MARCH 29, 2023

They’re a part of marketing — martech is marketing — but with their own identity and specialization.” This year’s survey The survey, conducted jointly by MarTech and chiefmartec.com, was taken by 419 marketers in December 2022 and January 2023; 401 of those provided salary information. Get MarTech! In your inbox.

MarTech 108

MarTech Marketing 108

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Impact on the martech stack Emma’s decisions regarding martech investments significantly influence the success of her company’s go-to-market strategy. Here’s why it matters and how it can be done.

Marketing 101

Marketing MarTech Communications 101

Martech

NOVEMBER 6, 2024

billion in revenue in 2023 — a 67% increase from 2022. The post How TikTok is transforming brand advertising appeared first on MarTech. This automated solution handles ad creation, placement and bidding, helping businesses reach the right users, minimize wasted spending and drive higher engagement at lower costs. Processing.

Advertising 120

Advertising ROI CPA Conversion 120

Chief Martech

AUGUST 29, 2022

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The latest MarTech Replacement Survey 2022 showed that integration capabilities/open APIs were the #1 important factor in choosing a replacement martech app. But what really drove a shift in SaaS services thinking was customer success.

MarTech 123

MarTech Non-Profit Pop-Up Marketing 123

Martech

DECEMBER 30, 2022

4 marketing lessons learned in 2022. The advice I shared in 2022 can guide you through 2023. When I look back at all the columns I wrote this year for MarTech, one thing stands out: Most of them are designed to help you level up your email program. We’ve seen significant investment in email by our clients in 2022.

Marketing 23

Marketing Communications MarTech Retail 23

Martech

SEPTEMBER 10, 2024

Google’s lead attorney, Karen Dunn, said the company has improved the sector with its investments in research and development, pointing out that the market for online ad sales has increased from $8 billion in 2008 to $140 billion in 2022. billion fine in antitrust case appeared first on MarTech. Processing.

Ad Tech 110

Ad Tech MarTech Marketing Advertising 110

Martech

JULY 16, 2024

million in 2022. The post Digital video ad spend sees 16% increase this year appeared first on MarTech. This is a reflection of viewers’ shift toward digital. For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 The full report can be downloaded here.

Video Ads 110

Video Ads Viewability Audience Advertising 110