Martech

JANUARY 19, 2022

Perennial NHL all-star Wayne Gretzky famously advised skating to where the puck was going , not where it is right now — a phrase that has since gotten widely adopted in a martech world fraught with constant change. Consider: Who today wants to build a martech strategy based on third-party cookies? Of course, this approach makes sense.

MarTech 91

MarTech Cookies Marketing Media 91

Martech Series

AUGUST 11, 2022

“On behalf of the entire 33Across team, we thank MarTech Breakthrough for recognizing the value that Lexicon brings to publishers. ” Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia. .'” ” Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia.

Display Advertising 79

Display Advertising MarTech Advertising Demand Side Platform 79

Martech Series

AUGUST 11, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, announced that its 6sense Revenue AI platform has been selected as the winner of the “Best Lead Management Solution” award in the fifth annual MarTech Breakthrough Awards.

MarTech 89

MarTech Machine Learning Advertising Marketing 89

Martech Series

AUGUST 8, 2022

ActionIQ, the leader in customer experience (CX) solutions, announced that Business Insider has named ActionIQ as one of The Hottest Marketing Tech Companies of 2022. The fourth annual list of executives who are shaping the future of martech includes Leah Pope, the AIQ Chief Marketing Officer.

MarTech 78

MarTech Marketing 78

Clearcode

JULY 13, 2022

Didn’t have time to read the main AdTech and MarTech news stories from the past few months? Below are the main industry news stories from Q2 2022, including Netflix’s plans to show ads, the EU’s new DSA and DMA legislation, and Vodafone’s plans to create a supercookie. Top Stories AdTech and MarTech News Stories. DSA and DMA.

MarTech 52

MarTech Cookies Ad Tech Advertising 52

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized.

MarTech 93

MarTech Marketing Communications Media 93

Martech

MAY 9, 2023

CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Investment in martech companies was spread across 36 categories and increased from $3 billion in Q4 2022 to $13.2 Get MarTech! Key findings. billion in Q1 2023. Why we care.

MarTech 98

MarTech Marketing 98

Martech

JANUARY 23, 2024

A multi-year martech boom is underway. Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. over the coming years. B2C budgets.

MarTech 94

MarTech Marketing 94

Chief Martech

JULY 11, 2022

I’m now back in the saddle, recharged and reenergized about all that’s happening in martech. Enterprise automation company Workato (disclosure: I’m an advisor to them) recently released their 2022 Work Automation Index. The post What are we automating in marketing and martech in 2022, and who is automating it?

MarTech 98

MarTech Marketing Finance 98

Martech

OCTOBER 24, 2023

Q3 2023 witnessed a significant decrease in new product announcements, with only 65 new offerings introduced during the quarter, according to CabinetM’s Q3 2023 MarTech Innovation Report. Martech investment across 19 categories, which stood at $13.2 Get MarTech! appeared first on MarTech. Investment shifts.

MarTech 104

MarTech Marketing 104

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. Since then, we’ve been publishing our MarTech Innovation Report every quarter. in 2021 to $28.4B

MarTech 86

MarTech Marketing Conversion 86

Chief Martech

MAY 3, 2022

I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). This year it would have been nearly the Martech 10,000! State of Martech 2022 Report. It’s #MartechDay!

Marketing 145

Marketing MarTech 145

Martech

MAY 30, 2024

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. Here are this week’s new AI-powered martech solutions, enhancements and releases. The post AI-powered martech news and releases: May 30 appeared first on MarTech.

MarTech 92

MarTech Fill rate Ad Inventory Impressions 92

Clearcode

JANUARY 19, 2022

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. But what does 2022 have in store? The Main Trends and Challenges in AdTech, MarTech and Programmatic Advertising in 2022. AdTech, MarTech and Programmatic Advertising Predictions for 2022. Web Advertising.

MarTech 52

MarTech Advertising Audience Agency 52

Martech Series

AUGUST 11, 2022

In 2021, Infutor’s Total Consumer Insights was selected as “Best Contact Database Solution” in the MarTech Breakthrough Awards program. We’re thrilled to be among the winners in the MarTech Breakthrough Awards once again,” said Zora Senat, Chief Commercial Officer of Verisk’s Infutor. “As

MarTech 82

MarTech Marketing Agency Advertising 82

Martech

AUGUST 2, 2022

At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. We used to publish this quarterly and our newest MarTech Innovation Report just came out. In the U.S.,

MarTech 111

MarTech Conversion Marketing Audience 111

Martech

JULY 15, 2022

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. As in previous years, marketing management led the pack in championing replacement decisions – 38% in 2022 compared to 39% in 2021.

MarTech 107

MarTech SEO ROI Marketing 107

Chief Martech

OCTOBER 31, 2022

At many companies — but not all — their martech stack has become too complex. I’ll put aside my usual rant about martech stack utilization being a misguided metric and just take this at face value. Just take the 3 big martech innovation themes that I predicted for 2022 — all of which seem to be on-track, I’ll humbly note.

MarTech 126

MarTech GDPR Marketing Audience 126

Martech

JULY 27, 2023

CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Investment in martech companies was spread across 24 categories and decreased from $13.2 AI dominates martech. Key findings. billion in Q1 2023 to $3.1 billion in Q2.

MarTech 92

MarTech Marketing 92

Chief Martech

MAY 8, 2024

We openly share all the entries, so we all benefit from seeing how different companies construct their martech stacks. And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. Esri (4 Martech Stacks) Here’s Esri’s 2024 Stackie illustration.

MarTech 112

MarTech Marketing Impressions 112

Martech

SEPTEMBER 9, 2022

But marketing technology spending increases in 2022 won’t match earlier years. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . B2B firms will increase martech spending less this year and next as well. B2B firms will increase martech spending less this year and next as well.

MarTech 99

MarTech Marketing 99

Martech

MARCH 13, 2023

Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. That’s a huge increase from 2022 when only 10% of companies said this. That’s a huge increase from 2022 when only 10% of companies said this. Get MarTech!

MarTech 86

MarTech Marketing 86

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Take the 2022 MarTech Replacement Survey today! In 2021, marketing budgets claimed 6.4% Let us know!

Marketing 110

Marketing Healthcare MarTech Media 110

Martech

APRIL 6, 2023

Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. Overall, great to see martech pros are feeling good about their jobs.” Churn accelerated in 2022. Get MarTech! Increased salaries. The survey. In your inbox.

MarTech 86

MarTech Marketing 86

Martech

OCTOBER 26, 2023

However, what truly caught my attention was the statement that “projections signal shift in martech plans, as leaders report utilizing only one-third of current capabilities.” This doesn’t negate the usefulness of automation, just that marketers have a penchant for the shiny new toy in the martech toy closet.

MarTech 104

MarTech ROI Marketing 104

Martech

NOVEMBER 22, 2022

Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” ” Martech is simply a tool.

MarTech 113

MarTech Marketing Conversion Audience 113

Martech

JUNE 22, 2022

In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying. During my three decades of working in martech I have seen quite a bit of these. Avoid martech buying potholes. It’s a must-read for anyone adding new tools or trying to optimize a martech stack.

MarTech 105

MarTech ROI Marketing 105

Martech Series

JANUARY 12, 2023

CertiK , the global leader in smart contract and blockchain security, released its 2022 Web3 Security report. The report offers expert insight into some of the most impactful trends and incidents of 2022, insights on centralized crypto organizations and decentralized blockchain technology, and some of the major bad actors in the Web3 world.

Affiliates 87

Affiliates MarTech Marketing 87

Martech Series

NOVEMBER 22, 2022

one of the largest global customer experience (CX) technology and services innovators for end-to-end digital CX solutions, announced it has been recognized on the Forbes list of America’s Best Employers for Veterans 2022. TTEC Holdings, Inc., “Thousands of veterans call TTEC home.

MarTech 93

MarTech Marketing 93

Martech

NOVEMBER 9, 2023

One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. Investment is drying up The impact on martech is already starting to surface. In Q3 2023, martech investments went down significantly. The martech landscape could very much become a killing field of the past.

MarTech 108

MarTech SEO ROI Marketing 108

Martech Series

FEBRUARY 17, 2023

Annual Report Highlights ZoomInfo’s Investment in People, Culture, Governance, and the Environment ZoomInfo , a global leader in modern go-to-market software, data, and intelligence, today released its 2022 Sustainability Report. We apply this same cultural focus to our customers’ success, as well as our sustainability efforts.”

MarTech 79

MarTech Marketing 79

Martech Series

JULY 22, 2022

The ODP Corporation, a leading provider of business services, products and digital workplace technology solutions through an integrated B2B distribution platform, released its 2022 Corporate Sustainability Report, providing information on the company’s environmental, social and governance (ESG) practices and goals.

MarTech 97

MarTech Conversion Marketing 97

Martech

JUNE 17, 2022

Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks.

MarTech 116

MarTech Conversion Rate Display Advertising SEO 116

Martech

JANUARY 3, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and we at MarTech and Third Door Media wish you all a very successful, healthy and fulfilling 2022. Of course, the story of 2022 is just beginning. Quote of the day.

Retail 103

Retail MarTech Marketing Media 103

Martech Series

JUNE 3, 2022

AdTech Holding , an international company headquartered in Cyprus , creating prosperous startup ecosystems and innovation labs for AdTech and MarTech projects, today announced its attendance at the following upcoming conference, the iFX EXPO International 2022.

MarTech 82

MarTech Marketing Advertising 82

Martech

MAY 19, 2022

In the same space, and also that month, Constant Contact finalized a deal to acquire email automation provider SharpSpring , following that up in January of 2022 with an agreement to acquire Australian SMS and email platform Vision6 , a deal expected to close later in 2022. Take the 2022 MarTech Replacement Survey today!

MarTech 104

MarTech Marketing Demand Side Platform Finance 104

Martech Series

JANUARY 23, 2023

StorONE, a leading global enterprise storage platform, is proud to announce that they have been awarded the Silver award from TechTarget’s Top Storage Products of the Year 2022 for Storage System and Application Software. Its innovative solutions have helped customers achieve reliable storage with maximum efficiency.

MarTech 86

MarTech Marketing Data Management Platform 86