Martech

JUNE 22, 2022

In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying. During my three decades of working in martech I have seen quite a bit of these. Avoid martech buying potholes. It’s a must-read for anyone adding new tools or trying to optimize a martech stack.

MarTech 124

MarTech ROI Marketing 124

Martech

JULY 15, 2022

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. As in previous years, marketing management led the pack in championing replacement decisions – 38% in 2022 compared to 39% in 2021.

MarTech 117

MarTech SEO ROI Marketing 117

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. “As Simplified stack. Getting more personal.

Retail 135

Retail eCommerce ROI Machine Learning 135

Martech

DECEMBER 27, 2021

In 2022, we will see more and more traditional enterprises adopting real-time engagement technology, thanks to the rise of no-code and low-code tooling,” said Zhao. “No-code The need and use of tangible marketing metrics and measurable ROI to boost revenue pinpoint the categories consumers are more fond of, for individualized messaging.”. “The

ROI 144

ROI Retail Marketing Cookies 144

Chief Martech

JULY 17, 2022

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. weren’t important too.

MarTech 109

MarTech Marketing ROI SEO 109

Martech

JUNE 28, 2022

Ripping out martech solutions in favor of alternatives with better features, better integration capabilities and more data centralization. The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. Proving ROI has always been important, but the importance is growing. Why we care.

MarTech 97

MarTech Marketing ROI SEO 97

Martech

MAY 19, 2022

What else delivers an ROI of $36 for every $1 spent, after all? In the same space, and also that month, Constant Contact finalized a deal to acquire email automation provider SharpSpring , following that up in January of 2022 with an agreement to acquire Australian SMS and email platform Vision6 , a deal expected to close later in 2022.

MarTech 111

MarTech Marketing Demand Side Platform Finance 111

Martech

OCTOBER 26, 2023

However, what truly caught my attention was the statement that “projections signal shift in martech plans, as leaders report utilizing only one-third of current capabilities.” This doesn’t negate the usefulness of automation, just that marketers have a penchant for the shiny new toy in the martech toy closet.

MarTech 123

MarTech ROI Marketing 123

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . The same report details that September marks the fifth time this year employment cuts were higher in 2022 than the corresponding month a year earlier.

MarTech 113

MarTech ROI Pop-Up Marketing 113

Martech

MAY 16, 2023

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. The 2022 survey showed solutions being replaced in a quest for better features , in particular: Better integrations/open API. Ability to measure ROI.

MarTech 98

MarTech ROI Marketing 98

Martech Series

OCTOBER 25, 2022

Litmus, a leader in email marketing, unveils its premier conference for email marketers, Litmus Live 2022. “Litmus Live will equip every marketing professional with the proper training, tools and innovative tactics to maximize email results and ROI,” said Cynthia Price , SVP of Marketing for Litmus. 25 and 26.

ROI 94

ROI Education Finance SEO 94

Martech Series

JUNE 1, 2022

Sixty-three percent of companies that have adopted marketing automation report higher ROI than their competitors, and nearly nine out of ten industry leaders leverage programmatic advertising strategies to scale campaigns and tap into new audiences. Rising Trends in 2022. Why Marketing Automation Matters. All-in-One Platforms.

Marketing 113

Marketing ROI MarTech Audience 113

Martech Series

OCTOBER 13, 2022

DemandScience , a global B2B data company that partners with customers to upgrade their sales pipelines, announced that the company’s products earned a total of 24 awards in G2’s Fall 2022 Reports. Marketing Technology News: Ping Identity Announces Identity Excellence Award Winners 2022. Best Estimated ROI. Best Estimated ROI.

Account-Based Advertising 87

Account-Based Advertising ROI MarTech Marketing 87

Martech Series

JUNE 10, 2022

Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Thus, there is a dire need for a holistic martech stack capable of enriching and building first-party data layered with behavioral insights from different platforms.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech

NOVEMBER 9, 2023

One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. Investment is drying up The impact on martech is already starting to surface. In Q3 2023, martech investments went down significantly. The martech landscape could very much become a killing field of the past.

MarTech 113

MarTech SEO ROI Marketing 113

Martech

JANUARY 13, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Advanced Journey Analytics reports feature a pivot-table UI for ad hoc reporting on channel and campaign performance, including attribution and ROI. Product overview.

ROI 121

ROI Machine Learning Conversion Rate Healthcare 121

Martech Series

AUGUST 3, 2022

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced that TrustRadius has recognized the company with two 2022 Summer Best of Awards in the Intent Data Providers category. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

ROI 86

ROI MarTech Marketing 86

Martech

FEBRUARY 2, 2022

To help with this, here are three of the most important social media trends to look out for in 2022. He then referred to an Adweek influencer study , which found that influencer marketing increased ROI — companies make roughly $6.50 The post 3 social media trends impacting marketing in 2022 appeared first on MarTech.

Media 101

Media Marketing ROI Communications 101

Martech Series

AUGUST 4, 2022

Dresner Advisory Services named its 2022 Industry Excellence Award winners. We congratulate the 2022 Industry Excellence winners on receiving top marks from their customers.”. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. TIBCO Software Inc. is a Service Leader for BI.

MarTech 89

MarTech ROI Marketing 89

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I spent many years working at a variety of martech companies focused on both B2C and B2B solutions, before deciding that I not only wanted to sell technology, but wanted to build solutions for marketers.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech Series

SEPTEMBER 23, 2022

BlueConic the world’s leading pure-play customer data platform (CDP), will be joining the Comoto Family of Brands to host a fireside chat called “Pedal to the metal: How Comoto accelerates cross-brand omnichannel marketing with first-party data,” at the upcoming MarTech Fall Conference. When: Wednesday September 28, 2022, 12:25-12:55pm ET.

MarTech 91

MarTech eCommerce Marketing Media 91

Martech Series

NOVEMBER 14, 2022

Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. 2022 winners include: Fastest App to Market Award: JPMorgan Chase’s Mortgage Modification application. The post Unqork Announces the 2022 Winners of the Unqork Create Awards appeared first on MarTech Series.

Manufacturing 76

Manufacturing ROI MarTech Marketing 76

Martech Series

JULY 18, 2022

Marking the 22 nd anniversary of its annual intranet design contest, user experience research firm Nielsen Norman Group today announced the 2022 world’s 10 best intranets. Measuring Success at All Project Phases: quantitative and qualitative methods to track and measure ROI.

Banner 84

Banner Finance Education ROI 84

Martech Series

JULY 12, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announced that it received top recognition across multiple categories in the G2 Summer 2022 Grid. When prioritizing accounts to engage using ML Insights, marketers improve ROI and drive higher conversion rates.

Account-Based Advertising 90

Account-Based Advertising Conversion Rate ROI MarTech 90

Martech Series

SEPTEMBER 13, 2022

Welcome to this MarTech Series chat, Jake, tell us about your marketing/sales journey through the years and more about your role at Widen…. Of course, we look at ROI for our initiatives and martech stack, but we also assess how our efforts directly correlate to customer retention and customer acquisition.

MarTech 84

MarTech Marketing ROI Click Through Rate 84

Martech Series

JULY 13, 2022

Regina Soller-Gould, VP of Revenue Marketing at Ada shares a few impactful tips to help marketers drive value in a digital-first era: Welcome to this MarTech Series chat, tell us about your marketing journey so far and what it’s like as Director of Product Marketing at Ada? Five thoughts on the future of data in B2B marketing and martech?

MarTech 87

MarTech Marketing ROI eCommerce 87

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. How can marketers optimize their video marketing tactics to lead to better ROI across the user journey?

MarTech 88

MarTech ROI Audience Media 88

Martech

JANUARY 9, 2025

While 2022-2024 saw companies making splashy AI announcements and conducting broad and, in some cases, performative experiments, 2025 will mark the year when AI must prove its ROI. The post AI agents: 2025 predictions appeared first on MarTech. Processing.

Conversion 125

Conversion Communications Marketing ROI 125

Martech Series

FEBRUARY 1, 2023

I joined Heap in 2021, and in addition to my current position I served as interim CMO from July to November 2022, and soon I will be leading the public relations initiative alongside our new CMO, Micha Hershman. Take us through some of your core marketing processes/strategies at Heap – and some of the martech that helps drive all of it?

MarTech 87

MarTech Marketing Public Relations ROI 87

Martech Series

JANUARY 4, 2023

Iterable , the most powerful customer communication platform that helps brands activate data to deliver joyful interactions at scale, announced it was recognized by customers as a Customers’ Choice in the December 2022 Gartner Peer Insights “Voice of the Customer” report for Multichannel Marketing Hubs.

Marketing 88

Marketing Communications Finance ROI 88

Martech Series

SEPTEMBER 12, 2022

Welcome to this MarTech Series chat, Curt, tell us about your journey through the B2B tech market and more about your time at Sharethrough…. Marketing Technology News: MarTech Interview With Konrad Feldman, CEO at Quantcast. Some last thoughts, on making the most of one’s martech/adtech to drive goals through 2022 and beyond?

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Martech Series

SEPTEMBER 26, 2022

The Promotion Optimization Institute (POI), the leading resource for marketing, trade and merchandising executives, today released its 2022 POI Enterprise Planning Vendor Panorama (EPx) report, an annual analysis and survey of 19 Global Solutions Providers.

Manufacturing 83

Manufacturing Retail Food ROI 83

Martech Series

DECEMBER 22, 2022

FortiGate Next-Generation Firewalls deliver the industry’s best ROI, provide AI/ML-powered threat protection, and support the convergence of networking and security. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima. John Maddison, EVP of Products and CMO at Fortinet. “No News Summary.

ROI 81

ROI MarTech Marketing 81

Martech Series

SEPTEMBER 28, 2022

Welcome to this MarTech Series chat, Nick, we’d love to hear more about your B2B journey and key learnings, and what it’s like being Mendix’s new CMO…. Marketing Technology News: MarTech Interview With Varun Sharma, Vice President, APAC & Japan at Emplifi. I started as a Cobol programmer in the steel Industry in Sheffield.

MarTech 83

MarTech Communications Manufacturing Finance 83

Martech

OCTOBER 27, 2023

TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. Also, 78% of small business owners said they received a positive ROI through TikTok marketing, according to a 2022 survey by Capterra. Get MarTech! Why we care. In your inbox.

ROI 119

ROI MarTech Audience Media 119

Martech Series

JULY 22, 2022

The Optimove 2022 Retail Marketing Survey was designed by Optimove and fielded by Survey Monkey in the second quarter of 2022. Customer retention delivers better marketing ROI in the short- and long-run.”. Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Martech

JULY 26, 2024

For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022). The post Mixed reactions from ad ecosystem to Google keeping cookies appeared first on MarTech. So not all bad.”

Cookies 124

Cookies Non-Profit Audience GDPR 124