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Semrush acquires Third Door Media, including MarTech

Martech

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. What happens to MarTech and the MarTech Conference?

MarTech 126
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GenAI must win consumer trust if it is going to transform search marketing

Martech

The November 2022 release of the generative AI-powered chatbot ChatGPT had people predicting an end to the search engine’s position. AI, SEO and digital marketers Even so, AI is having a significant impact on digital marketing. Note: Third Door Media, which is the publisher of MarTech, is owned by Semrush. Processing.

SEO 137
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What the Google antitrust ruling could mean for advertisers

Martech

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Are you getting the most from your stack? Processing.

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How TikTok is transforming brand advertising

Martech

Through keyword ads, TikTok ensures an SEO-like capability that adds a new layer of precision to its advertising ecosystem. billion in revenue in 2023 — a 67% increase from 2022. The post How TikTok is transforming brand advertising appeared first on MarTech. TikTok generated an estimated $16.1 Processing.

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Funnels SEO to Launch Search Engine Optimization Course on Optimizing ClickFunnels 2.0

Martech Series

for new funnel SEO abilities. SaaS platform with elevated search engine optimization funnel features, Damon Burton schedules the release of Funnels SEO to help funnel hackers master the art of SEO for funnels. at their 2022 Funnel Hacking Live event, kicking off in Orlando on September 21, 2022. Now that 2.0

SEO 105
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Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)

Martech

If your SEO traffic is on the decline, let’s take a look at three potential reasons why and discuss how to reverse the trend heading in 2022. If you lost mobile SEO traffic in late summer and failed the new requirements, it may be worthwhile spending time improving your site’s Page Experience and Core Web Vitals metrics.

SEO 106
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MarTech Replacement Survey: Who are the champions?

Martech

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. As in previous years, marketing management led the pack in championing replacement decisions – 38% in 2022 compared to 39% in 2021.

MarTech 117