Playwire

MAY 6, 2022

App mediation solutions were initially built to help app developers easily monetize their apps with ads. Key Points. A few mediation partners have come to be known as the “top providers.”.

Mobile Ads 59

Mobile Ads 59

Digital Turbine

AUGUST 1, 2022

If mobile ads are relevant, consumers will purchase from advertisements. – Regarding the online discovery of the school supplies consumers in Italy are looking for, 46% prefer to use search engines, 40% online websites, and 38% prefer the ads they see on their mobile devices or tablets.

Food 98

Food Electronics Mobile Ads Education 98

VideoWeek

JUNE 6, 2022

” Farm points to the increasing demand for mobile content “from billions of people the world over, on both iOS and Android.” Mobile ad spend reached $300 billion in 2021 and is expected to reach $350 billion in 2022, so clearly for advertisers, mobile is yet to lose its app-eal.

Mobile Ads 64

Mobile Ads Advertising Marketing Ad Tech 64

Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Ad Colony

MAY 30, 2022

With that in mind, as Digital Turbine, we asked consumers about their purchasing intentions, the impact of mobile ads on buying decisions, the motivations for online shopping, and the ways they follow up to discover gifts. Digital Turbine’s Father’s Day Shopping Survey 2022 was distributed in the EMEA and LATAM regions.

Mobile Ads 84

Mobile Ads Electronics Advertising 84

Basis

MARCH 17, 2025

In 2022 , candidates and causes began taking CTV more seriously and lifting direct spending, as that was the primary tactic for buying inventory at the time. Growth in programmatic spend share is going to CTV devices, at the cost of desktop and mobile ads. Video ad pricing sharply rose as the elections came to a close.

Advertising 79

Advertising CPM Impressions Video Ads 79

Marketing Dive

MAY 18, 2023

Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.

Mobile Ads 106

Mobile Ads 106

Monetize More

JULY 14, 2022

If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. Vignette ads are one of the most popular ad formats on the internet, accounting for 20% of all online ads. On mobile devices, they account for a whopping 70% of all mobile display ad revenue.

Mobile Ads 52

Mobile Ads Header Bidding Banner Pop-Up 52

Digital Turbine

JUNE 13, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! What is more optimistic, though, is that 85% of the same advertisers felt that 2022 would be less challenging.

Mobile Ads 52

Mobile Ads Advertising Food Marketing 52

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2 Tolerance for mobile ads. Mobile app gamers are willing to see ads in exchange for free content and services, the IDC/data.ai times bigger than console, and growing at 1.7

Advertising 130

Advertising Mobile Ads MarTech Marketing 130

MNTN

NOVEMBER 3, 2022

While brands should—and are—keeping social and mobile advertising in their omnichannel marketing mix, many have turned their attention to the next performance platform that builds on—and in many ways, supersedes—what came before: Connected TV. New Study Says Mobile is the Past, CTV the Future.

Mobile Ads 52

Mobile Ads Brand Awareness Audience Advertising 52

Digital Turbine

NOVEMBER 16, 2022

2022 is winding down and retailers are getting ready for the most wonderful (and lucrative) time of the year. Here are some tips and insights to help level up your mobile savviness for the holidays: Go Friction-Free. 52% of holiday shoppers in LATAM expect mobile ads to offer something relevant to them.

Mobile Ads 98

Mobile Ads Retail Audience 98

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? million by 2024.

Advertising 96

Advertising Mobile Ads Retail Entertainment 96

InMobi

FEBRUARY 1, 2022

Here are the three biggest trends to keep top of mind for Spring 2022. Discoverability and shoppable wherever the consumers are – this is what’s key in 2022. Yet mobile influences these purchases. Look to mobile and focus on audience definitions. Want to win brand share this spring?

Retail 52

Retail Mobile Ads Audience Marketing 52

InMobi

MAY 6, 2022

What will be the biggest back to school shopping trends of 2022 in the United States, and how will this school shopping season differ from past years? ” All of these numbers point to the optimism consumers had heading into the 2021-2022 school year. That’s what we wanted to find out. Many consumers will still shop online.

Retail 52

Retail Mobile Ads Advertising Marketing 52

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Learn all about these stories in this week’s Mobile Monday! Reaching a Wider Audience with In-Game Mobile Ads.

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Monetize More

SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! The gaming niche is no exception.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

VideoWeek

APRIL 13, 2023

Video ad revenues reached $47.1 billion in 2022, according to newly released IAB data, as budgets shift away from search and towards digital video. While H1 2022 saw social media grow by $1.8 That said, mobile ad revenues were up 14.1 At the same time, social media revenue growth has slowed. billion in H2.

Advertising 97

Advertising Affiliates Retail Mobile Ads 97

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Gamifying Mobile Ads. Dive Deeper: Marketer’s Guide to Mobile App Advertising. Get A Free Consultation.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Ad Monsters

NOVEMBER 30, 2023

Read on to learn more… Ad Blocking on a Steady Incline Between Q4 2021 and Q2 2023, ad blocking adoption grew 11%, reaching a total of 912M users. While only a slight uptick from Q4 2022, it’s on a steady incline following a significant dip in Q1 2022. And, the topic holds meaning for ad block users as well.

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52

Single Grain

AUGUST 24, 2022

Social media accounts for 33% of the total digital ad spend in 2022. Mobile ad spending will reach $156 billion by 2023. 92% of Facebook’s total ad revenue comes from mobile advertising. 7 Killer Digital Advertising Trends Every Marketer Should Know in 2022. SEO Keyword Research Made Easy in 2022.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Adtelligent

JULY 19, 2022

Ad spending for the display advertising sector is expected to reach US$158.30bn in 2022, according to Statista. billion in ad spending in 2022 and grow even further. Native Advertising — is an ad that imitates the format of original content. The continuous growth of mobile ad spending. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Lemonads

OCTOBER 21, 2020

It’s no longer enough to just create amazing ads and funnel your traffic in 2022! And spying on your competition’s ads has become the new and exciting trend among affiliate marketers to help them discover competitors’ successful ad strategies and copy to apply them to their own advantage.

Mobile Ads 52

Mobile Ads Audience Affiliates Media 52

Martech Series

FEBRUARY 27, 2023

ClearPier , one of Canada’s largest performance advertising technology companies, is acquiring Hang My Ads for $35M in cash, shares and earnouts. Hang My Ads, a rewards-based mobile ad platform for user acquisition and monetization is the latest in a series of deals to further expand its performance capabilities for its global clients.

Mobile Ads 80

Mobile Ads ROI MarTech Ad Space 80

Martech

SEPTEMBER 6, 2022

iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5, according to a report from mobile ad-tech firm Adjust. Many marketers and industry experts forecasted that marketers would shift ad spending to Android targeting to compensate for the loss.

Advertising 112

Advertising Conversion Audience Mobile Ads 112

Single Grain

JUNE 30, 2022

Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022. Programmatic advertising utilizes algorithms to get your ads in front of your audience. Dive Deeper: How B2B Firms Can Acquire Leads with Programmatic Ads. Here are the top 6 programmatic advertising agencies for 2022 and ahead. Experience.

Agency 52

Agency Advertising Retargeting Conversion 52

Digital Turbine

MAY 23, 2022

Mobile’s Takeover of the Ad Market is Not Finished. eMarketer’s Worldwide Ad Spending 2022 just dropped, packed with insights on the $602.25 billion global digital ad spending market. . The report highlights mobile’s unique role in global advertising growth.

Conversion Rate 98

Conversion Rate Advertising Conversion Mobile Ads 98

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. So what does the process of mobile advertising actually look like? Studies have shown that certain mobile ad formats , namely rewarded ads, can positively affect user spending and increase the volume of in-app purchases.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Digiday

SEPTEMBER 12, 2022

In March 2022, Triton Digital and Edison Research found that Spotify was the No. In turn, Spotify saw about a 40% increase in average podcast listening for Gen Z in Q1 2022 compared to the previous year. The other upside to podcasts is their potential to tap into a younger demographic as their consumption increases.

Marketing 83

Marketing Audience Media Mobile Ads 83

Digiday

OCTOBER 30, 2022

Federal Trade Commission published a report in September 2022 on these deceptive business tactics, writing that the regulator was “putting businesses on notice that the FTC will continue scrutinizing these practices.” This mobile ad designed to make it look like you have a speck of dirt on your phone, making you tap on it.

Non-Profit 85

Non-Profit Pop-Up Cookies Mobile Ads 85

Digiday

JUNE 14, 2022

mobile gaming ad revenues are projected to reach $6.26 billion in 2022, according to research by eMarketer. In 2021, overall mobile gaming ad revenues increased by 34%. The term hyper-casual describes mobile games that are easy-to-learn and usually free-to-play. After all, U.S.

Ad Exchange 69

Ad Exchange Demand Side Platform Mobile Ads Entertainment 69

Digital Turbine

DECEMBER 14, 2022

What can app developers do to source the right ads for APAC audiences? One impactful change publishers can implement quickly and easily is partnering with a global programmatic ad platform like Mintegral. In Q1 of 2022, Mintegral launched bidding on the DT FairBid platform, adding even greater control and flexibility for ad buyers.

Fill rate 98

Fill rate Header Bidding A/B Testing Audience 98

Single Grain

MAY 24, 2023

More than 90% of consumers express a preference for personalized offerings, which suggests the potential impact of tailored mobile ads on purchase decisions and overall consumer satisfaction. mobile audience. 7) By 2024, Mobile Marketing Will Amount to Nearly $399.6 Native Display Ad Spending ($84.57

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Digiday

DECEMBER 11, 2022

While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. year over year to surpass $300 billion in 2023.

Media 69

Media Mobile Ads Brand Lift Agency 69

Digiday

DECEMBER 11, 2022

While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. year over year to surpass $300 billion in 2023.

Media 69

Media Mobile Ads Brand Lift Agency 69