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The Top 6 PPC Trends for SaaS businesses in 2022

Ad Rants

Here are the top 6 trends that you can expect to see in 2022: 1. The continued growth of voice search. As more people use voice assistants such as Google Home and Amazon Echo , PPC campaigns will need to adapt to this new way of searching. So what does the future hold for PPC in the SaaS industry?

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Why Google lost: The DoJ’s case in 11 slides

Martech

is the average of desktop and mobile search. The Justice Department said it was because Google paid other companies to make its search engine the default setting. The DoJ said this not only preserved market share, it also prevented others from getting the data needed to create competitive search engines. That 89.2%

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Who’s Your Audience? Holiday 2022 Edition

MNTN

Why they’re valuable: Cash (back) is king, with mobile searches for “rewards apps” grew by over 90% in the past two years, and you can bet that number to be even higher this year as consumers expect to recoup some of their spending. Holiday 2022 Edition appeared first on MNTN. Audience Name: Rakuten (cash back app).

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Is Google a monopoly? The DOJ’s case in 11 slides

Martech

is the average of desktop and mobile search. The Justice Department claims it is because Google paid other companies to make its search engine the default setting. Market share is the first thing courts consider when determining if a monopoly exists. That 89.2% How was that market share gained?

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Why Big Brands Are Losing Online Market Share

Martech Series

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! Marketing Technology News: Strategies and Tips Marketers Can Consider Through 2022.

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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

The transaction is expected to close in October 2022, subject to customary closing conditions. The revamped streaming offering will be available on all Samsung Smart TVs and Galaxy devices made between 2016 and 2022. Amir Shevat (@ashevat) August 25, 2022. Glimpse (@weglimpse) August 30, 2022.

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Digital Advertising Guide

Adtelligent

The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers. billion in ad spending in 2022 and grow even further.