Martech Series

JULY 1, 2022

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! Take social media marketing and organic search. And the consequences are dire.

Marketing 102

Marketing SEO Mobile Search ROI 102

Adtelligent

JULY 19, 2022

Considering that people are searching for everything via search engines, there is a potential for big audiences. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

DECEMBER 20, 2019

Target ROAS : Get the best return on investment (ROI) on your spend. Gallery Ads will appear at the top of mobile search results and feature 4-8 images. Consider these stats : 55% of all American homes will own a smart speaker by 2022. Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Single Grain

JANUARY 16, 2023

How Zero Search Volume Keywords Can Generate a Ton of Traffic. Mobile SEO Stats. Google has 94% of the mobile search engine market share. Therefore, optimizing your site for Google is crucial to acquire organic traffic from mobile devices. Check these out: * SEO Keyword Research Made Easy in 2023. * Statcounter ).

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

FEBRUARY 1, 2023

Truelist ) It’s easier to convert prospects on desktop compared to mobile devices: The conversion rate on mobile devices is 2%, while for desktops, it’s 3%. Truelist ) If your business is still not investing in CRO tools, you should start doing so because companies using CRO tools get a whopping average ROI of 223%!

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

JUNE 5, 2023

Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Statista ) Search advertising generates the majority of both mobile and desktop revenue. billion during Black Friday in 2022.

Advertising 52

Advertising Finance CPC Brand Awareness 52

illumin

FEBRUARY 20, 2024

As mentioned earlier, ad spend for mobile devices is expected to surpass billions of dollars by 2024. This is fuelled by the fact that mobile usage among US adults has been consistently growing , from 248 million in 2021, to 250.7 million in 2022, and 253.3 QR codes: this type of mobile strategy makes use of QR codes.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52