AdExchanger

AUGUST 6, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C(heap) TV When Netflix introduced ads in 2022, the CPMs were set at an eye-popping $65. Some advertisers were willing to pony up that first year for the cachet of being among the first advertisers on the platform.

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Martech Series

AUGUST 24, 2022

Wishpond attained 55% year-over-year revenue growth in Q2-2022 with revenue of $5.0 The Company achieved positive cash flow from operating activities in Q2-2022. Wishpond exceeded $20 million annualized revenue run-rate (1) for the first time in Q2-2022. Wishpond Technologies Ltd. , million in annual cost savings.

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Pop-Up MarTech eCommerce Impressions 73

Martech

MARCH 11, 2022

The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. Here are some other essential facts to know: There will be more than 150 million monthly mobile gamers in the US in 2022, amounting to over 89% of all digital gamers. There is still some hope for gaming advertisers though.

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Ad Rants

JUNE 28, 2023

Digital marketing keeps evolving and it can sometimes feel hard to keep up. In 2022, roughly five million new companies came into the market. You'll get the most impact and be able to nudge the needle up in terms of your branding recognition. Podcasts are so popular that even brands like yours are setting up shop.

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VideoWeek

APRIL 15, 2024

Since then the company has grown to 200 staff across Amsterdam, Stockholm and Warsaw, moved into content production, and (most importantly) earned itself a European Video Award in 2022. It doesn’t concern us because I’m pretty sure that if they ban TikTok, something else will pop up.

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Martech Series

JUNE 27, 2022

Ad spend losses from click fraud might reach $68 billion worldwide in 2022, a recent Juniper Research study predicts. Ad spend losses from click fraud might reach $68 billion worldwide in 2022, a recent Juniper Research study predicts. That’s why we added the Microsoft functionality and are working feverishly on a Facebook Ads one’.

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Martech

JANUARY 10, 2022

Marketers need to take account of five key trends in current consumer behavior as they plan for 2022 says a new survey from the Gartner marketing practice. 58% of those surveyed now think the pandemic will have a lasting effect on how they view their homes, an eye-popping increase on the 12% when Gartner posed the question in 2020.

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Basis

MAY 20, 2022

It’s been a busy couple of months for digital advertising industry regulators, with new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals? Let’s dig in and find out: New Regulatory Action in Europe and the United States.

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Mediavine

JANUARY 19, 2023

Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. We’ll ask ChatGPT about it when it catches up beyond 2021 data.) In 2023, five U.S. We see it as a critical advantage.

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MNTN

OCTOBER 21, 2022

This new data lines up with research from a previous study conducted in December last year, in which participants reported that they are able to recall streaming TV ads 46% of the time (as compared to 33% for social media ads, 12% for ads in mobile games, and 9% for ads on websites). times higher than mobile. .

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Martech

DECEMBER 16, 2021

Marketers give it a 50/50 chance they will attend an in-person event, conference or trade show in the first half of 2022, a new MarTech survey has found. Respondents to MarTech’s Event Participation Index gave the likelihood they would attend an in-person business event in the first half of 2022 a 5 out of 10.

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Martech

MAY 9, 2022

That’s up from 26% last year and about the same as in 2020, according to a new poll from YouGov. Next up are the cord cutters who are 19%, then 13% who only have cable and 11% who subscribe to streaming services but never had cable. And you know YouTube’s pop-up ads for its TV service? Cable subscriptions down.

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MNTN

FEBRUARY 24, 2023

million subscribers in the fourth quarter of 2022 to climb to nearly 56 million total. Due to consumer interest in pop culture and the rising popularity of streaming services and their original content, these programs might live on. Connected TV in the News Paramount+ Adds 9.9 And the Award Goes to… Streaming Services?

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Martech Series

JULY 18, 2022

Marketing Technology News: Simpleview Releases 2022 State of Digital Marketing Report. Additionally, Automizely Marketing provides many in-store plug-and-play conversion tools including pop-up forms, free shipping bars, count-down timers, stock countdown, web push notifications, and AI-powered product recommendations.

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Lemonads

JULY 27, 2021

Zeropark is one of the classic ad networks with the standard set of pop, push, in-page push, and domain redirect traffic. Full page popup traffic Zeropark offers 53 billion monthly impressions for pop traffic. For the fans of e-commerce, Zeropark has a sub-type of pops, that is, injection traffic.

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Banner Flow

DECEMBER 7, 2020

Then check out our 2022 social media advertising trend report now! For instance, cybersecurity company Akamai has reported a staggering increase in global internet traffic of up to 30 per cent. Instagram Stories and Snapchat have become so popular that Facebook even snapped up the Stories format for their homepage feed.

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Monetize More

JUNE 22, 2022

Following are the best mobile ad networks for serving interstitial ads in 2022: 1. Supports interstitial ad formats, in-stream video, in-video, video slider, pop-unders, video banners, & push notifications. This ad format is deployed more often than pop-up ads or banner ads due to its appealing impact on viewers!

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Digiday

JUNE 15, 2022

Welcome to the Cannes Lions festival 2022, where the parties are smaller, the obligatory big breakout areas are less gaudy and the ad tech vendors aren’t as flashy — it’s going to be a little different this year. . “The It’s a decision that sums up the conundrum at the heart of this year’s festival. It was shocking.

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Digiday

SEPTEMBER 16, 2022

While not totally pulling the ripcord on social commerce, the short-form video app has announced its plan to streamline its commerce solution by creating three new advertising formats, with the aim of simplifying the process for marketers leading up to the busy Q4 holiday period of 2022. between 2022 and 2030. billion). “I

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Martech

OCTOBER 4, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Last year, cloud comms platform Twilo picked up Segment. I think it’s fair to say there’s a trend here. Why we care.

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Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Sign up with MonetizeMore today! Click here to find out how you can sign up for Google AdMob with MonetizeMore. Click here to sign up with MonetizeMore. Google AdMob.

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MNTN

FEBRUARY 3, 2023

Original content was abundant, new channels popped up overnight, and the pandemic presented a perfect backdrop for regular TV watching. Despite this, signals from the market show that the living room isn’t giving up its crown quite yet. of streaming video watching in Q2 2022 vs. 34.6%

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Lemonads

MARCH 30, 2020

There are probably many theories to affiliate marketing and running up for your business in the particular industry but it depends which strategy works for you. At lemonads, we tend to go a little bit further and give you some insights on what verticals will be trendy in 2022. Forecasts that are very interesting.

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Digital Turbine

JUNE 20, 2022

Instead of the normal 30 second TV spot, pop-up internet ads, or even social media advertising that dominated recent decades, people are using different techniques to get their brands in front of their market. And those increases are just the start – as PWC sees ad revenues increasing through 2026.

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Smaato

JUNE 3, 2023

We have come a long way since the early days of banner ads and pop-ups. For instance, as of December 2022, eCPM (revenue earned per 1,000 impressions). In recent times, full-screen ads have emerged as one of the most effective ad formats, and their popularity is growing faster than ever.

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Chief Martech

JULY 30, 2022

More than what Frans and I came up with in our 2022 martech landscape release in May. Up to 20% of the current martech landscape could churn before 2024. Two things pop out immediately from that chart: First, holy cats, the size of what the software industry is likely to grow to by 2050 dwarfs where we are today.

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illumin

FEBRUARY 13, 2024

Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. This massive celebrity (and cartoon) lineup, paired with fun pop-culture references makes this ad a hilariously shareable experience. million viewers watching at home.

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Single Grain

NOVEMBER 16, 2022

Set Up all Your Holiday Marketing Automations. But you’re a business owner, so you probably don’t have the time to keep sending one-off emails this holiday season, which is exactly why setting up your marketing automations is key to the success of your campaigns. These emails should be automated so they send immediately after sign-up.

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Digiday

JUNE 27, 2022

Hoka’s campaign marks a catalytic growth point for a brand that, up until now, has largely bet on wholesale distribution and partnerships to break into the highly competitive athletic footwear space. Overall, website visits are up 68%. For other retailers, it’s a case study of how an experimental campaign can woo new audiences.

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Ad Monsters

DECEMBER 5, 2022

In the first half of 2022, consumers lost $3.56 In 2022, the U.S. Department of Homeland Security warned that malvertising is a “significant vector for exploiting networks” because it “bypasses built-in browser settings designed to protect against pop-ups and website redirects.” In 2021, the FTC received 2.8

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Basis

JUNE 1, 2022

And not because of the new regulations popping up in Europe that will limit some of the hyper-granular targeting that has made social media such an appealing medium for advertisers. billion in global ad revenue in 2022—more than Twitter and Snapchat combined. Well, maybe not only because of that…).

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TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

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Digiday

JUNE 28, 2022

The partnership formed in May 2022, making Packed Bowls meals available for delivery via Uber Eats, DoorDash and Grubhub in all 50 states via the alliance with Nextbite, which taps into Wiz Khalifa’s vision and personality to create a one-of-a-kind menu that goes a long way in support of helping redefine late-night dining.

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Basis

JANUARY 4, 2023

Meanwhile, privacy enforcement is heating up, online platforms might lose essential legal protection , and consumer behavior continues to transform. in 2023 (up from 90.2% Indeed, in 2022, 74.4% It seems like at every turn, there is something new, unpredictable and unfamiliar. Not that this is surprising. A need to level-set.

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Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Wait, What?

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MNTN

OCTOBER 27, 2022

Beloved pop group Coldplay has even done its part to go green. Made up primarily of YouTube videos featuring popular content creators, the campaign appealed to Gen Z by giving tips on how to start their own business. With the help of sustainability partner DHL, Coldplay committed to reducing CO2 emissions by 50% on their current tour.

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Digiday

JUNE 28, 2022

The partnership formed in May 2022, making Packed Bowls meals available for delivery via Uber Eats, DoorDash and Grubhub in all 50 states via the alliance with Nextbite, which taps into Wiz Khalifa’s vision and personality to create a one-of-a-kind menu that goes a long way in support of helping redefine late-night dining.

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Brand Awareness Pop-Up Food Media 68